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A PRESENTATION OF MARKETING MANAGEMENT ON

FUTURE GROUP
Presented By : Group A-5

India tomorrow

Presented To: Dr. Bhavesh Vanaparia

History of Future Group


Established in 1994 by Mr. Kishore Biyani Retail forms the core business activity Group subsidiaries are present in
Consumer Finance Capital Insurance Leisure & Entertainment Brand Development Retail Real Estate Development Retail Media & Logistics
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Company Profile
Future Group is Indias largest retailer and one of the leading business houses with a strong presence in retail. Its founder and Group CEO is Mr. Kishore Biyani. Future Group employs 35,000 people directly from every section of our society. It deals in Retail, Finance and service sector. May 2011 Future Supply Chains becomes ISO certified
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Retail Pantaloon Retail (India) Limited Future Value Retail Limited Finance Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited Future Capital Holdings Limited Future Ventures (India) Limited Services Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited
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Milestones and Achievements


2011: Most Admired Large Format National Fashion Retailer of the Year Central 2010: Most Admired Food & Grocery Retailer of the Year : Private Labels Food Bazaar 2009: Most Preferred Multi Product Chain - Big Bazaar by CNBC AWAAZ

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BRANDS UNDER FUTURE GROUP

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Product Mix
It is a set of all the products and services provided which a particular seller offers. It is also known as product assortment. Its has certain length, width and depth of the companys product portfolio.

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Product-Mix Width

Future group retail services finance partnership

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Product Length of Retail


retail

lifestyle

value

digital
Future bazaar.com

central Pantaloons fresh fashion Home town


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Big bazaar

Food bazaar

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Length of Finance
Finance

Future Capital Personal


Corporate

Future Generali
Life Insurance General Insurance

Future Venture
Fashion & Food Fmcg

Length of Services

Services

Logistics & supply

Learning & Development

Media & Telephony

Length of Partnership

Partnership Joint Brand Building

Collaboration

Assistance

Product Classification
Marketers classify the products into basis of durability, tangibility and its use that is consumer or industrial. They are durable, nondurable, shopping goods, convenience goods & unsought goods.

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Product Classification
Products

Durability
Durable Nondurable

Consumer or Industrial Specialty or Unsought Goods

Shopping Goods

Products of Future Group


Future Groups products come under the category of Durable as well as Nondurable. It offers perishable products, food items which are frequently approached by consumers. Also they offer Clothing, Apparel, Home dcor items, Furniture which come under the category of Nondurable.

Consumer Goods Classification


Convenience Goods:- Those which customer thinks that they get easily at one place. Shopping Goods:-Those which customer compare on basis of suitability, price & style. Unsought Goods:- Those which customer does not know much and if offered it is beneficial for them.

Product Levels
Augmented Product

Expected Product
Basic Product

Core Benefit

Level of Future Group


Serving the unexpected & time savy

Discounts & offer


Daily Requirement needs

Make all the products available easily

Potential Product
In those Venn anything was not mentioned about potential product. Potential Product means something offered to customers which they have never expected. But whatever any company offers to the customers, For sometime it is Augmented & then it transforms into Expected. So still many companies including future group are searching for serving customers something called Potential.

Cont
Nondurable Goods:- future group provide products such as soap, food items, perishable products which are consumed within few uses and again it is required to purchase. Durable:- clothing, apparels, shoes, home dcor items, furniture and many more things which are tangible which last for long time.

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Cont
Consumer goods classification:- products served by future group are depending on the habits of consumer. First is convenience goods like soft drinks, daily home needs are provided which has minimum effort to buy and consumer can easily get whenever they need.

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Cont.
Then comes shopping goods. Which depend on the choice & taste of the customer. For e.g.:- clothing, shoes, apparels, furniture etc.. Unsought goods:- These are the products which consumer does not know much and normally they dont think of buying. For e.g.:- life insurance.
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Holistic Marketing Concept


Integrated Marketing

Internal Marketing

Holistic Marketing

Relationship Marketing

Performance Marketing

Cont
It is an approach to recognize the scope of Marketing Activities. These are the four major themes on which any companies' overall position can be judged. This concept help companies to have a complete approach towards their requirement.

Integrated Marketing
Product

Promotion

Integrated

Price

Place

Internal Marketing

Internal Marketing Department Senior Management Other Departments

Performance Marketing
Sales Revenue

Ethics

Performance

Legal

Environment

Relationship Marketing
Customers

Partners

Relationship

Employees

Channel

Bases For Segmentation


Geographic:-

Rural area
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Urban area
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Demographic
Age Family size Gender Income

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Psychographic
Lifestyle:-

Behavioral
Occasions:-

User status:(There were one time users and regular users are also there)

Market Specialization

Retail

Full Market Coverage


Age Income
Gender

Brand Elements
Character: Future group

Logo: Bird

Slogan: India tomorrow


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Private Brands of Future Group

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Company Orientation towards the Market Place


1. Selling concept

2. Marketing concept SACH Brand

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Price Mix
Value pricing Psychological pricing Loss leader

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Value pricing
Big bazaar promises its consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping

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Psychological Pricing

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Loss Leader

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Supply Chain Management at BIG BAZAAR

Consumer Behavior
Cultural factors: Culture, subculture & social class of the people influences the buying pattern according to their culture. Social factors: buying behavior of the whole family depend upon their taste and preference. Personal factors: financial status of the people also influence their buying behavior. For ex. mostly high class people buy from the Pantaloons retail store.
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Packaging

Labeling

Advertisement
Print Media

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Thank You

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