HEALTH EDUCATION, INFORMATION AND COMMUNICATION

Presented by

Mamata Manandhar
M Sc Nursing Batch 2011.

IEC
IEC means sharing information and ideas in a way that is culturally sensitive and acceptable to the community, using appropriate channels, messages and methods. It is therefore broader than developing health education materials, because it includes the process of communication and building social networks for communicating informations.

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IEC
IEC is the process of providing information to individuals in a community through the use of communication channels in such a manner that they are motivated to assimilate the message and are educated to act. Health education was the term used earlier.

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IEC
IEC is a process of working with individuals, communities and societies to develop communication strategies to promote positive behaviors which are appropriate to there setting.

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Contd
IEC interventions should involve the active participation of the target audience and adopt channels, methods and techniques that familiar to their world view.

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Contd
IEC activities are developed based upon needs assessments, sound educational principles, and periodic evaluation using a clear set of goals and objectives.

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Aim of IEC
IEC in health programs aims to increase awareness, change altitudes and bring about a change in specific behaviors.

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Role of IEC

At the individual level,

IEC activities can provide people with the opportunity to develop their personal knowledge, skills and confidence and to reconsider their attitudes, beliefs and behavior.
It can increase awareness, provide information, persuade and motivate people to change behavior, and provide reinforcement to conform and sustain behavior change.
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Role of IEC contd

At the wider community level, IEC can encourage local organizations, decisionmaker, the media and other influencers to change social attitudes and norms and the wider environment which influences peoples behavior.

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Characteristics of effective IEC

Promotes actions which are realistic and practical and feasible within the constraints faced by individuals and communities. Builds on ideas, concepts and practices that people already possess. Repeats and reinforces information over time, using different methods.

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Contd
Uses existing channels of communication

Attracts attention of communities

Uses clear, simple and unambiguous language. Provides opportunities discussion for dialogue and

Demonstrates benefits of adopting a particular practice.

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HEALTH EDUCATION, INFORMATION AND COMMUNICATION CENTER Building

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Background
In 1991 new health policy was initiated. Following this policy, National Health Education, information and Communication Centre (NHEICC) was established under the Ministry of Health and population in 1993, with the mandate to give high priority to information, education and communication in the health sector.

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Contd
This centre is responsible for developing, producing and disseminating messages to promote and support health programs and services in an integrated manner. For this purpose, all districts have Health education, information and communication programs since FY 2051/52.

The Health education and communication units in the district Health Offices works to meet the increasing demand for health education services by implementing IEC activities utilizing various media and methods according to the needs of the local people in the district.

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Contd
Local media and languages are used in the district for dissemination health messages so that people can understand health messages clearly in their local context.

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Goal
The goal of the National Health Education, information and Communication Centre is to contribute to attainment of the highest level of health of the people of the country and to contribute and support in the achievement of MDGs 3, 4, 5, 6 and 7; and goal and objectives of other programs and services

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Objectives
The general objective of IEC for health is to raise the health awareness of the people as a mean to promote improved health status and to prevent disease through the efforts of the people themselves and through full utilization of available resources.

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The specific objectives of the programs are to:

Increase awareness and knowledge of the people on health issues

Increase positive attitudes towards health care

Increase healthy behavior Increase participation of the people in the health intervention programs at all levels of health services Increase access to new information and technology on the health programs for the people Promote environment health and hygiene Control the tobacco and Non Communicable Diseases (NCDs)

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Strategies
Implementing IEC interventions in an effective manner at the national, regional, district and community level Ensuring adequate supply of IEC/BCC materials to service outlets by using private and government distribution system Ensuring and mobilizing the participation of community, INGOs, NGOs, local bodies, social workers and individuals
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Strategies contd
Building institutional capacities at various levels of interventions through training, orientation and workshop Developing, producing and disseminating uniform, accurate, appropriate and adequate messages on health based on the local needs and audience Using multimedia approaches to disseminate health information to people of community level Emphasizing interpersonal communication in the community level interventions
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Strategies contd
Establishing and strengthening coordination and cooperation with related governmental, nongovernmental and international organization at all level Strengthening monitoring and supervision activities at different level of interventions

Conducting research on different discipline of IEC/BCC to determine the gaps in KAP among target audiences and gaps in KAP among service providers Segmenting audience and developing specific message for specific audience group based on the research

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Strategies contd
Functioning National IEC/BCC Coordination Committee and Technical Committees in the central level consisting of the representatives from related GOs, NGOs and INGOs for providing approval and guidance in order to disseminating uniform, accurate, appropriate and adequate health messages to the people Establishing national resource centre for proper management and dissemination of IEC/BCC materials and messages
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Strategies contd
Strengthening recording and reporting system in community, district and regional level HIEC activities Conducting advocacy at all levels through national and international health related events Emphasizing for social inclusion and gender at all levels

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Major Activities
Central Level Policy, strategy and program development Program guideline and directive development Health Program and short messages development, production and airing through Radio, Television and FM Messages development and publication through Newspaper

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Central Level activities contd

IEC materials distribution development, production and

Program orientation to regional and district level program manager and focal person in five regions

Advocacy Global Hand Washing Day, World Health Day and World No Tobacco Day Celebration
Coordination Technical committees meetings Capacity building on health communication
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Central Level activities contd

Conduction of health communication researches Supervision, Monitoring and evaluation of health communication program

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Regional Level
Radio program airing from regional Radio Nepal

Supervision and Monitoring of IEC activities

Orientation to journalist and stakeholders on health Sensitization program for prevention and control of epidemics

Distribution of IEC materials from Regional medical store

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District Level
Strengthen district IEC corner by supporting electronic equipments Sensitization program for prevention and control of epidemics Production of need based IEC materials Distribution of IEC materials in health facilities Production and airing of health radio programs and messages through local FM radio
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District Level contd

Exhibition to promote health services & program Community health promotion campaign Community interaction program for health service promotion Publication of health messages in print media Essential health education program in school Sensitization program against gender based violence
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District Level contd

Orientation on health issues to media persons

Orientation to health & sociology teacher on health issues

Orientation to journalist communicators on health IEC program on anti communicable diseases Sensitization program Occupational health
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and and

health non &

tobacco on

environment

District Level contd

Conduct IEC corner in each health facilities

Encourage FCHVs to promote health education

Supervision and Monitoring of IEC activities

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New Initiatives
Tobacco Product Control and Regulatory Act 2011 Licensing of Pictures from Thailand, Singapore and EU Awareness and Actions on Smoking Ban in Public Places Sticker, Poster, Hoarding Board

Tobacco Product Pictorial Health Warning on Tobacco Product's Packets and Packaging
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 School Based Hand Washing with Soap and Water Climate Change and Health Activities in support from Ministry of Environment School and

Community orientation, Awareness Kit, Radio and TV Messages

Development and distribution of set of Booklet s (eight booklets in a set) for Adolescents
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Analysis of Achievement

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Analysis of Achievement
NDHS 2011 preliminary report shows decrease in TFR, IMR, CBR and MMR. The report also shows reduction in prevalence of anaemia among pregnant women and children. Knowledge of informants about HIV/AIDS has been found increased. Utilization rate of available health services has been increased according to the report. There is correlation with the health indicators of NDHS 2011 and impact of health education, information and communication program.
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Problems/Constraints

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Problems/Constraints

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