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  • Customer Relationship Management: Sap Ag 2001, Mysap SCM - Business View 1

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    Oscar Edgar Barrera
    29 Ansichten14 Seiten
    The document discusses customer relationship management (CRM) and supply chain management (SCM). It notes that CRM focuses on managing the lifecycle of customer relationships from identifying customer needs to order fulfillment. SCM has evolved from simply moving goods from suppliers to manufacturers to distributors, and now involves strategic integration and visibility across the entire demand and supply environment. An effective SCM system facilitates success through a collaborative network involving suppliers, manufacturers, distributors, and customers. It allows for real-time alignment across the network rather than sequential, batch-based interactions.

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    SCM_CRM_1-SAP

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    The document discusses customer relationship management (CRM) and supply chain management (SCM). It notes that CRM focuses on managing the lifecycle of customer relationships from identifying customer needs to order fulfillment. SCM has evolved from simply moving goods from suppliers to manufacturers to distributors, and now involves strategic integration and visibility across the entire demand and supply environment. An effective SCM system facilitates success through a collaborative network involving suppliers, manufacturers, distributors, and customers. It allows for real-time alignment across the network rather than sequential, batch-based interactions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    29 Ansichten14 Seiten

    Customer Relationship Management: Sap Ag 2001, Mysap SCM - Business View 1

    Hochgeladen von

    Oscar Edgar Barrera
    The document discusses customer relationship management (CRM) and supply chain management (SCM). It notes that CRM focuses on managing the lifecycle of customer relationships from identifying customer needs to order fulfillment. SCM has evolved from simply moving goods from suppliers to manufacturers to distributors, and now involves strategic integration and visibility across the entire demand and supply environment. An effective SCM system facilitates success through a collaborative network involving suppliers, manufacturers, distributors, and customers. It allows for real-time alignment across the network rather than sequential, batch-based interactions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 14

    Customer Relationship Management

    SAP AG 2001, mySAP SCM Business View 1

    Focus: Linteraction Client

    Enterprise

    Face-Face

    Canaux

    Contact (Centre)
    Clients

    Internet

    SAP AG 2001, mySAP SCM Business View 2

    Grer le cycle de vie de la relation client


    Continue to manage and provide value to the relationship
    Mobile Service Internet Self Service Customer Interaction Centre Mobile Workplace Campaign Mgt. Marketing Planning Marketing Analysis Internet Marketing

    Identify, comprehend and develop customer relationship

    Client
    Billing & A/R Order Mgt. Supply Chain Mgt. Customer Interaction Centre Available to Promise Mobile Sales Internet Sales

    Order to cash deliver product or service

    Build relationship matching individual customer needs with products and services

    SAP AG 2001, mySAP SCM Business View 3

    CRM: Customer Relationship Management

    Analytique Mobile

    Telephonie

    Internet

    Operationel

    Collaboration

    SAP AG 2001, mySAP SCM Business View 4

    Supply Chain Management

    SAP AG 2001, mySAP SCM Business View 5

    Ques-ce que SCM ?

    SAP AG 2001, mySAP SCM Business View 6

    Ques - ce que le SCM ?


    Client

    Distributeur

    Plus que bouger la boite de A vers OEM B!

    Le Supply Chain Management a volu vers des outils EDI INTERNET stratgiques supportant lintgration et la visibilit totale Contract de la demande et de loffre dans tout lenvironnement . E-Mail Manufacturer
    Sous-traitant

    Le Supply Chain Management est devenu un outil facilitant le succs dun rseau
    MS Excel

    Fournisseur primaire

    Raw Material
    SAP AG 2001, mySAP SCM Business View 7

    Levolution

    SAP AG 2001, mySAP SCM Business View 8

    Evolution
    Vertically integrated company
    Single Company Internal Integration Proprietary systems

    Inter-Enterprise Co-operation
    Multiple Strategies Multiple Companies Little Integration

    Collaborative Business
    Multiple Companies Openness Integrated business processes

    Cost reduction and efficiency through integration of business processes

    Improved effectiveness through cooperation & communication along the supply chain

    Value creation through Networks

    The Internet Revolution


    SAP AG 2001, mySAP SCM Business View 9

    Les drivers

    Le client final devient lunique source de la demande Les produits et services sont compltement configurable et adaptables

    Focus: les comptences core


    La mesure des entreprise:

    La valeur Total du rseau

    SAP AG 2001, mySAP SCM Business View 10

    Les contraintes
    What do you do when you are capacity constrained?
    Lose Sales Reallocate Production
    Outsource Work overtime
    28%

    30% 32%
    38%

    Biggest Problems with Global Manufacturing


    Supply short falls
    18% 24% 36% 38% 40%
    Forrester Research 2000
    SAP AG 2001, mySAP SCM Business View 11

    Poor communication

    Inaccurate demand forecasting

    Poor visibility into plant operations


    0% 20%

    Survey of the 50 Largest Manufacturing Companies

    SCM: Les maux daujourdhui:

    Tier-to-tier demand focus Batch/annual communication (phone/fax/EDI) One-to-one information sharing Unsynchronized planning cycles Assumption-based planning

    SAP AG 2001, mySAP SCM Business View 12

    La Solution: Un Rseau
    Le Rseau: Adaptive Supply Chain Network Transformation!
    Service Providers Raw Material Suppliers Real-Time

    Retailers

    Customer
    Intermediate Manufacturers/ Distributors Suppliers Manufacturers/ Suppliers

    Alignment

    La chane aujourdhui: Squentiel

    SAP AG 2001, mySAP SCM Business View 13

    SCM: Le rseau

    SAP AG 2001, mySAP SCM Business View 14

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