DIAZ

Company Background
P.A.P.A

People Are Priority Always Founder: John Schnatter Specialty: Pizza Third largest take-out and delivery pizza in U.S. No. of stores: 13 (Philippines) 1st branch: Robinson Galleria

SWOT ANALYSIS

STRENGTHS
Quality control center Strategic store location Reliable customer service

WEAKNESSES
Limited menu items Brand awareness Franchise management

OPPORTUNITIES
Social media & Technology Product diversification Increasing population of market segment

THREATS
Competitors & New Entrants Substitute Rising cost Increasing buyer s & suppliers power ForEx

TOWS ANALYSIS

STRENGTHS Quality control center Strategic store locations Reliable customer service

WEAKNESSES Limited menu items Brand awareness Franchise management

OPPORTUNITIES Social media & Technologies Product diversification Increasing population of market segment

SO WO Establish stores located Introduction of budget in colleges/universities meals Tie up with credit card Application through companies Apple Store / Android Market Advertisement through social media (e.g. Facebook/ Twitter)

THREATS Competiors & New entrants Substitute Rising cost Increasing buyers & suppliers power ForEx

Promos Pricing

ST

WT Product Differentiation Additional menu items Efficiency inventory management

Organizational Structure