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One of the most useful and versatile material, steel is considered to be the backbone of human civilization. Consumption of steel is taken to be an indicator of economic development. The establishment of Tata Iron and Steel Company (TISCO) in 1907 was the starting point of modern Indian steel industry.
At the end of 2012, the steel production capacity in India is expected to touch 124 million tonnes and 275 million tonnes by 2020.
With development in civilization, various new application of stainless steel have been developed such as: 1. Architecture, building and construction, use in railway coaches. 2. Automotive 3. Chemical, processing and oil & gas industries 4. Power generation 5. Manufacture of LPG cylinders, 6. In portable water treatment plant 7. Food production 8. Medical applications
During the early 90s, the sponge iron industry had been specially promoted so as to provide an alternative to steel melting scrap, which was increasingly becoming scarce.
As per the International Iron and Steel Institute, India has emerged as the largest producer of sponge iron in the world in 2001 and 2003 accounting for about 14.54% and 14.82% respectively
SAL Steel is a versatile steel, Ferro Alloys and Power Company having operations near Kandla Port in the state of Gujarat in Western India. SAL also selling power to various customers from its 40 MW power plant. The company has double advantage of having proximity one of the busiest commercial port and also to the customer of companys finished products.
To be recognized as the leader in India, in high quality Sponge iron, Ferro alloys, increasingly in the premium segment.
To provide a high level of customer satisfaction through appropriate products, technical support and fair commercial practices keeping safety of the employee and environment at the top priority.
technology, technical and managerial excellence. To be conscious of our responsibility towards society and environment. To improve continuously our operational norms To provide a fair return to our shareholders. To provide on-going training and development of all the employees Building a corporate culture of learning, trust and fairness.
Business organization
Services
Products
Consumer
Goods
Industrial
Goods
Consumer
Consumer
Non-durable
Durable
Strength
Weakness
Opportuniti es
Threats
Strength
Good quality standards. Sponge iron of our company consist of 84% pure iron Cost competitiveness. Diverse Supplier Base. Long-standing contracts for purchase of raw materials. Strong product design and development. Skilled, qualified and motivated employees Captive Power Consumption.
Exposure to raw material price fluctuations. Under-utilization of plant capacity. Dependency on third party for raw material.
Unexplored Markets- The Indian rural sector remains fairly unexposed to their multi-faceted use of steel. The rural market was identified as a potential area of significant steel consumption way back in the year 1976 itself.
Ever-growing demand in Steel Industry- The biggest opportunity before Indian steel sector is that there is enormous scope for increasing consumption of steel in almost all sectors in India.
Rising raw material prices. High Cost of Capital. Constraint of Raw Material availability. Global economic slowdown Competitive price of China.
Government are our largest suppliers. Around 90% of our raw material are supplied by government from different states like Orissa , Madhya Pradesh, etc.
S.A.L Steel Ltd produces power by itself which is an advantage for its. If SAL Steel Ltd had to purchase power as raw material from suppliers it would had cost it to around Rs.15 per unit. But this not the case with SAL Steel Ltd, power in its plant comes at a cost of Rs.3.20
In order to expand customer group. In order to increase the scope and spread the risks. In order to its production and efficiency.
Power Plant
In order to cut cost, increase productivity and as a measure to increase profitability, S.A.L Steel Ltd is thinking of expanding its power plant capacity of 40 MW to 60 MW
MARKET SIZE
Embryonic
Growth
Maturity
Decline
TIME
Threats of new entrants Intensity of rivalry among existing competitors The bargaining power of suppliers The threat of substitute products The bargaining power of buyers
Capital Requirement:
Steel industry is a capital intensive business. It is estimated that to set up 1 mtpa capacity of integrated steel plant, it requires between Rs 25 bn to Rs 30 bn depending upon the location of the plant and technology used.
The steel industry is truly global in terms of competition with large producing countries like China significantly influencing global prices through aggressive exports. Steel, being a commodity it is, branding is not common and there is little differentiation between competing products. The 4 major domestic rivals are SAIL, JSW, ISPAT & ESSAR STEEL. Rest are all smallish mills which together accounts for 30 % of the total market share.
Non-integrated or semi integrated industry have to depend on suppliers. An example could be SAL, which imports lignite. Since domestic raw material sources are insufficient to supply the Indian steel industry, a considerable amount of raw materials has to be imported. For example, iron ore deposits are finite and there are problems in mining sufficient amounts of it. Indias hard coal deposits are of low quality. In order to safeguard itself from the high bargaining power of the supplier, SAL had planned much earlier into the strategy of Backward Integration by setting S.A.L Steel Ltd.
Plastics and composites pose a threat to Indian steel in one of its biggest markets automotive manufacture. For the automobile industry, the other material at present with the potential to upstage steel is aluminium. Perhaps the most attractive alternative to stainless is aluminium.
Some of the major steel consumption sectors like automobiles, oil & gas, shipping, consumer durables and power generation enjoy high bargaining power and get favourable deals.
However, small and retail consumers who are scattered and consume a significant part do not enjoy these benefits.
Raw material i.e. iron ore, Ferro chrome ore, etc. from mines in Karnataka, Madhya Pradesh, Orissa and Goa for their plant at Bharapar which involves logistical issues, economic decision making in ensuring optimum inventory.
Any delay in supply of raw material to their plant may affect their plants operations, which in turn may hamper the Company in fulfilling its obligation for supply of sponge iron
Further, any rise in the transportation cost may in turn lead to rise in the cost of production.
In case they are not able to pass on the burden of such additional cost to the buyer of our product, our profit margins may be affected.
Maintain minimum inventory for 1.75 months for iron ore and Ferro chrome ore, which the company feels quite adequate in meeting the working capacity of plant in case of logistical delays arising in ordinary course of business or unfortunate circumstances arising in business
Major inputs like limestone in production of sponge iron and Lignite for our Captive Power Plant are in abundance in the surrounding areas and are easily available. Installation of Captive Power Plant reduces the power cost considerably and keeps the production costs, particularly of Ferro-alloys low.
The Project is set up at Village Bharapar, Kutch, which is near the Kandla Port and will result in benefits available at the location under the special package of incentives for sales tax and excise duty declared under the Incentive Scheme 2001 for Economic Development of Kutch District after the earthquake. This as result in cost savings.
Maintain the confidentiality of information relating to the affairs of the Company acquired in the course of their service as Directors, except when authorized or legally required to disclose such information;
Disclose potential conflicts of interest that they may have regarding any matters that may come before the Board, and abstain from discussion and voting on any matter in which the Director has or may have a conflict of interest;
Organizational Structure
Sponge iron
Ferro alloy
Company maintained healthy, cordial and harmonious industrial relations at all levels. The Board of Directors and management wish to place on record their appreciation of the efforts put in by all employees to achieve good performance.
COMPANYS PHILOSOPHY ON CODE OF GOVERNANCE Corporate Governance is a set of systems and practices to ensure that the affairs of the Company are being managed in a way which ensures accountability, transparency, fairness in all its transactions in the widest sense and meet
INFORMATION SYSTEM SAL steel uses fully computerized information system. They also use transaction processing system and Enterprise Resource Planning software including SAP.
REWARD SYSTEM
by providing quality products and services. To install and maintain suitable Quality Management System. To achieve continual improvement in technology, products and services. To encourage employee participation at all levels supplemented with continuous training and development.
detection/ rectification and its adverse impact on the environment. Preserve the health, safety and environment of plant and its neighborhood. Follow safe work practices and continually improve the effectiveness of system.
as increase the system awareness to employees. Conserve natural resources by their responsible and efficient use in all operations. Comply with relevant laws and regulations as well as take any additional measures considered necessary.