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  • Inventors of Pay-per-Sale Search Engine Marketing: WWW - Perfectstormmedia.co M

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    Tom Nabielec
    19 Ansichten20 Seiten
    Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales. Perfect Storm Media solves 2 major problems in the search engine marketing industry: 1) “Pay-per-click” pricing and misaligned agency incentives 2) We eliminate manual work involved with running effective “long-tail” search campaigns We will typically run 3 to 6 million individual keywords, each with individually tailored ads. They are then set to bid using our bidding algorithm, which uses both historical data and a predictive algorithm to optimize search results. Our value comes from driving efficiency out of the Google Adwords system, not inserting another layer of software, analysis, or agency cost into the system. http://www.perfectstormmedia.com/

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    Perfect Storm Media

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    Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales. Perfect Storm Media solves 2 major problems in the search engine marketing industry: 1) “Pay-per-click” pricing and misaligned agency incentives 2) We eliminate manual work involved with running effective “long-tail” search campaigns We will typically run 3 to 6 million individual keywords, each with individually tailored ads. They are then set to bid using our bidding algorithm, which uses both historical data and a predictive algorithm to optimize search results. Our value comes from driving efficiency out of the Google Adwords system, not inserting another layer of software, analysis, or agency cost into the system. http://www.perfectstormmedia.com/

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    Attribution Non-Commercial (BY-NC)
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    19 Ansichten20 Seiten

    Inventors of Pay-per-Sale Search Engine Marketing: WWW - Perfectstormmedia.co M

    Hochgeladen von

    Tom Nabielec
    Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales. Perfect Storm Media solves 2 major problems in the search engine marketing industry: 1) “Pay-per-click” pricing and misaligned agency incentives 2) We eliminate manual work involved with running effective “long-tail” search campaigns We will typically run 3 to 6 million individual keywords, each with individually tailored ads. They are then set to bid using our bidding algorithm, which uses both historical data and a predictive algorithm to optimize search results. Our value comes from driving efficiency out of the Google Adwords system, not inserting another layer of software, analysis, or agency cost into the system. http://www.perfectstormmedia.com/

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 20

    Inventors of Pay-per-Sale Search Engine Marketing

    www.perfectstormmedia.co m
    Tel: +44 (0) 203 393 1150 US Tel: 1-800-8474998
    www.perfectstormmedia.com

    leads@perfectstormmedia.c om
    2012 Perfect Storm Media

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    5 Million ads and keywords per client 2 Million new ads created per week

    Powerful

    ad
    www.perfectstormmedia.com

    Competitor s ad
    2012 Perfect Storm Media

    The Sand that Fills the Cracks

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Millions of Ads
    Each with 1 Keyword - Precise Landing URL and Ad Text
    Artists
    1. Eric Clapton 2. Thin Lizzy 3. Jools Holland 4. Arcade Fire

    Ticket Terms
    1. Tickets 2. Ticket

    Cities

    Quality

    1. Glasgow 1. Vip 2. Bristol 2. Front Row 3. Wolverhampton 4. Cardiff

    1. Eric Clapton Ticket Glasgow VIP


    2. Eric Clapton Tickets Bristol 3. Thin Lizzy Tickets Cardiff VIP 4. Jools Holland Ticket Cardif

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Complimentary:

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Long-Tail SEM
    Long-Tail Search Engine Marketing
    High
    2 Word Phrases
    persian food

    Search Volume

    Increase in: Sales Quality Score Click-through Rate Conversion Rate


    Decrease in: Cost-per-Sale Cost-per-Click

    3 Word Phrases
    persian food delivery

    More Descriptive Phrases with Geo Qualifier


    persian food delivery WC2

    Low Low No. Of Keywords in Phrase High

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Case Study
    Before: 100,000 sales at a Google cost of 1.50 per sale

    PrePSM delivered 22,000 incremental sales via the "long-tail" @ 0.95 each

    Cost- per-Sale

    1.50

    Post 1.40

    100,000 122,000 Sales Volume

    Bottom Line: Increased sales by 22% and reduced average CPA to 1.40. All incremental!
    www.perfectstormmedia.com 2012 Perfect Storm Media

    Average Ad Position vs Cost Per Click


    6.0 0.20

    Cost Per Click


    5.0

    0.18 0.16 0.14 0.12

    4.0

    3.0

    0.10 0.08

    2.0

    Average Ad Position
    0.06 0.04 0.02

    1.0

    0.0 1 2 3 4 5 6 7 8 9 10

    0.00

    No. of Keywords in Phrase


    www.perfectstormmedia.com 2012 Perfect Storm Media

    Cost per Action vs Conversion Rate


    18 16 14

    Conversion Rate

    1.60% 1.40% 1.20% 1.00%

    12
    10 8

    CPA
    0.80%

    0.60%
    6 4 2 0 1 2 3 4 5 6 7 8 9 10 0.40% 0.20% 0.00%

    No. of Keywords in Phrase


    www.perfectstormmedia.com 2012 Perfect Storm Media

    Click through Rate vs Conversion Rate


    50% 1.60% 1.40% 1.20% 35% 30% 25% 20% 15% 0.40% 10% 5% 0% 0.20% 0.00% 1.00% 0.80% 0.60%

    45%
    40%

    No. of Keywords in Phrase


    www.perfectstormmedia.com 2012 Perfect Storm Media

    Pricing
    Adwords Spend

    Adwords Spend Sales Value (attributed basis)

    = Your CPA%

    Brand

    NonBrand

    20% Reduction

    CPA%

    50-60% Increase in Sales

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Global Ads

    6 Languages

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    What Others Are Saying

    2010 Best Paid Search Partnership Best Innovation Best Lead - Generation Campaign

    2011 Best Innovation

    2012 Outstanding Product/Service

    2012 SILVER: Most Innovative Company of the Year in Europe


    * Alongside Wonga.com

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Some Of Our Clients

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Our Clients Love Pay-Per-Sale


    Perfect Storm Medias impressive and unique approach
    helped us become Europes largest ticket exchange, driving over Bob Meijer, 200,000 of sales/month.

    Online Marketing Manager, Seatwave

    Perfect Storm Media works hard driving incremental business via cost effective campaigns. They have been a long Jason Norris, term partner for Lovefilm. Online Marketing Director,
    Lovefilm

    Perfect Storms system has been able to accurately track conversion to sales, including telephone calls, and to calibrate the system effectively. Paul Aitken, Founder and
    CEO of Borro.com
    www.perfectstormmedia.com 2012 Perfect Storm Media

    www.perfectstormmedia.com

    2012 Perfect Storm Media

    Studio 114, 242 Acklam Road London, W10 5JJ, United Kingdom
    Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998

    leads@perfectstormmedia.com www.perfectstormmedia.com
    2012 Perfect Storm Media

    www.perfectstormmedia.com

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