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Assumption
Many Sellers and many buyers Products are homogenous Free to entry and exit Price is given Perfect information producers and consumers have full knowledge concerning product characteristics, available prices, and so forth.
Because of price is given, so at perfect competition market: P = AR = MR = 0 P = Price AR = Average Revenue = TR/Q= P.Q/R=P MR = Marginal Revenue
TC TR MR Q Q
Total Approach
TR TC
TR = P. Q TC = TFC + TVC
Profit BEP Loss Q1 Qe Q2
Loss
BEP
Maximum profit is achieved when the highest gap between TR and TC Base on the above curve, max profit is achieved when quantity is Qe
Marginal Approach
We use marginal revenue (MR) and marginal cost (MC) Producers equilibrium (max profit or min loss) can be achieved when: P = MR = AR = D = MC or P = MC
MC AC
P
PROFIT
TR TC
Qe
1. Profit
P, AC, MC, AR, MR
MC
AC
P PROFIT
P = MR = AR = D
Qe
2. Loss
P, AC, MC, AR, MR
MC AC
C
LOSS
P A
P = MR = AR = D
Qe
3. . BEP
P, AC, MC, AR, MR
MC AC
P=C P = MR = AR = D
Qe
MC AC
P= C
P = MR = AR = D
Qe
S MC
AC
Q Q1 Q 2 Q 3 P = producer get loss and dont want to supply P1 = Producer at BEP and supply Q1 P2 = Producer get profit and supply Q2 P 3 = producer get profit and supply Q 3
Q Q1 Q 2
Q3
AVC 2
E2
AVC 1
P1
E1
Shutdown point
P = P 2 producer BEP TR =TFC +TVC P = P 1 loss by amount of TFC, where TR = TVC If price < P1 producer can not produ Because losses > TFC
Q1 Q2
MONOPOL Y
Characteristic of Monopoly
One producer faces many buyers A single unique product Barriers to entry (preventing new firms from entering and competing in imperfectly competitive industries).
Government franchises patent
Core Concept
Output price is not taken as given by the firm Price is a decision variable for imperfectly competitive firms. Firms with market power must decide not only 1. how much to produce, 2. how to produce it, and 3. how much to demand in each input market (see Figure 7.3), 4. but also what price to charge for their output.
To analyze monopoly behavior, we make two assumptions: (1) that entry to the market is blocked, and (2) that firms act to maximize profits.
In Monopoly Firm:
PMR and AR MR because at monopoly firm, the more product will be sold the lower the price will be, so AR and MR will be lower when the number of products increase. However a decrease in MR is faster then a decrease in AR when output increase.
(1) QUANTITY 0 1 2 3 4 5 6 7 8 9 10
For a monopolist, an increase in output involves not just producing more and selling it, but also reducing the price of its output to sell it.
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A monopolys marginal revenue curve shows the change in total revenue that results as a firm moves along the segment of the demand curve that lies directly above it.
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A monopolist sets both price and quantity, and the amount of output that it supplies depends on both its marginal cost curve and the demand curve that it faces.
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FIGURE 13.6 Price and Output Choice for a Monopolist Suffering Losses in the Short Run
If a firm can reduce its losses by operating in the short run, it will do so.
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1. Profit Monopoly
MC AC P
C
MR O Qe
AR = D
2. Loss
TR = OPBQe TC = OC AQe TR TC = OC AQe OPBqe = PC AB
AC
MC
C
A B
AR = D
Q
Qe MR
3. BEP
MC
P =C A AC
AR = D Q
Qe MR
FIGURE 13.8 Comparison of Monopoly and Perfectly Competitive Outcomes for a Firm with Constant Returns to Scale
Relative to a perfectly competitive industry, a monopolist restricts output, charges higher prices, and earns positive profits.
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collusion The act of working with other producers in an effort to limit competition and increase joint profits.
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FIGURE 13.9 Welfare Loss from Monopoly Monopoly leads to an inefficient mix of output.
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public choice theory An economic theory that the public officials who set economic policies and regulate the players act in their own self-interest, just as firms do.
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PRICE DISCRIMINATION
price discrimination Charging different prices to different buyers. perfect price discrimination Occurs when a firm charges the maximum amount that buyers are willing to pay for each unit.
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PRICE DISCRIMINATION
Historically, governments in market economies have assumed two basic and seemingly contradictory roles with respect to imperfectly competitive industries:
(1) They promote competition and restrict market
industries.
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Equilibrium Condition
1. Total Approach We use Total Revenue (TR) and Total Cost (TC)
TR TC
TR = P. Q TC = TFC + TVC
Loss
Q1
Q2
Q3
FIGURE 13.6 Price and Output Choice for a Monopolist Suffering Losses in the Short Run
If a firm can reduce its losses by operating in the short run, it will do so.
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2. Marginal Approach
The Monopolists Profit-Maximizing Price and Output
All firms, including monopolies, raise output as long as marginal revenue is greater than marginal cost. Any positive difference between marginal revenue and marginal cost can be thought of as marginal profit. The profit-maximizing level of output for a monopolist is the one at which marginal revenue equals marginal cost: MR = MC.
A monopolist sets both price and quantity, and the amount of output that it supplies depends on both its marginal cost curve and the demand curve that it faces.