Beruflich Dokumente
Kultur Dokumente
Outline
Brief History of HD Where we are now Vision and Mission ( Wajeeha)
OPERATIONAL HIGHLIGHTS
Strategic Analysis
Internal Analysis(Wajeeha)
SWOT Matrix ( Lt Col Shakil) SPACE Grand Strategy Matrix IE matrix BCG Summary Possible strategies QSPM Recommendations Strategic implementation and desired results Objectives & Goals
We help people feel good, look good and get more out of lifewith brands and services that are good for them and good for others. We will inspire people to take small every day actions that can add up to a big difference in the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
CORE VALUES
OPERATIONAL HIGHLIGHTS
EFE
CPM
IFE
SWOT MATRIX
S-O Strategies
Fwd Integration - Open unilever stores in all big cities of Pakistan (Lhr, Kci, Isb, Rwp, Multan). (S2, S3, O3) Mkt Dev - Inc distr of products in rural areas through inc distr . (S2, S3, O2, O3) Product Dev - Dev new products to cater for boys/girls cosmetics requirements. (S6, S7, O5, O6) Product Dev - Dev anti bacterial soap , detergent and shampoo (S6, S7, O5, O6) Related Diversification - Introduce new Tea Brand to meet inc demand. ((S3, S5, O9)
W-O Strategies Retrenchment - Control/ reduce cost to bring it in purchasing power of rural population (W1, O1, O3) Improve working conditions and inc pay of employees to reduce skilled workers turn over (W4, O1) Mkt Penetration - Initiate online selling (W2, O7)
W-T Strategies Mkt Penetration - Increase awareness Retrenchment - Reduce cost. (W1, among customers about health / W2, T1, T8) Unrelated diversification - Enter hygiene through strong advertising in power generation sector in campaign (S3, S5, T1,T7, T9) Pakistan. Introduce solar powered products. (W5, T2, T3) Backward Integration - Increase S-T Strategies
share of local supplies to supplement import of raw material (S4, S10, T3, T5)
Mkt Dev Dev new mkts and export of goods to Africa (S4, S5, T2, T3, T6)