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Store Profile
Name of the Store Head office No of outlets Retail Format Product U.S. POLO ASSN. Bangalore 50 India 3 Ahmedabad Company owned clothing for men, women and children, as well as accessories, luggage, watches, shoes, home furnishings.
Ms. Forum Patel Shop No 11/12, Alpha One Mall, Ground Floor, Near Vastrapur Lake, Vastrapur, Ahmedabad - 380015
Company history
O U.S. Polo Assn. brand products are authentic and
officially sanctioned by the United States Polo Association, the governing body for the sport of polo in the United States since 1890. O Today, products are sold in over 135 countries at independent retail stores, department stores and U.S. Polo Assn. brand stores. O USPA Properties, Inc. is the steward of the Associations trademarks and logos worldwide, with licensees in the U.S. and Canada, Mexico, the Caribbean, Central and South America, Asia, China, Europe, Scandinavia, Russia, and the Middle East.
STORE ATTRIBUTES
Personnel:-
5 people working in the outlet 1 manager 3 Helpers 1 store keeper Selection Criteria :On the basis of work experience and communication skills Training :2 Days
VARIETY & QUALITY OF THE PRODUCT:-
The product in the store include apparels and accessories for men , women and kids. Mostly made out of COTTON.
STORE LAYOUT
stor e Trial rooms Display on walls rounder VM (display) Displa y on walls racks Seating area VM
reception
besides the other premium brands. It has only 3 stand alone stores in Ahmedabad.
Service dimension
Services provided:1. 2.
3.
4. 5. 6. 7. 8. 9.
Home delivery Phone ordering Parking mall Alteration facilities Loyalty cards -no Membership:- no Return policy 1 month Ease of payment - cash , credit cards , debit cards Gift vouchers
Visual merchandising
The visual merchandising is decided from Head
Office at Bangalore. They change the VM every 15 days. The VM theme is always on the bases of 2 seasons collection. The VM is generally done with mannequins and appropriately all the polo accessories. There are no signage except the brand logo at the entrance.
Atmospherics
Its a very well lighted store with scintillating
white lights.
US Polo assn does not follow a color story but the
store interiors are made up of the wallpapers of the us polo club and wooden accessories.
The music is mostly English songs as its an
the
Trial rooms
There are 3 trial rooms in the outlet.
Retail mix
O Communication strategy :-
It targets men and women upper middle class and for 25-45 years of customer.
O Online purchasing:-
www.uspoloassn.com
Product line
TSHIRTS Rs. 900-6000
MEN US POLO CLOTHING WOMEN BOTTOM rs.1600-4000 UPPER rs.800-2000 BOTTOM rs.2800-3500
Store Profile
Name of the Store Head office No of outlets Retail Format Product Store Manager Store Address Blackberrys Gurgaon 125- India 3 - Ahmedabad Company owned Formals Mr. Deepak kumar Alpha One Mall, Vastrapur Shop No Gf-36,Vastrapur, Ahmedabad, Gujarat - 380001
Company history
Established in 1991 Blackberrys is one of the leading
formal wear brands in India. Identifying a potential in branded structured clothing for the changing needs of the Indian male.
manufacturing in 3 factories. The 22000 sq. ft plant has been specially designed for the manufacturing of suits and jackets produce 1000 units per day and 1200 formal trousers and 1500 casual trousers per day.
about 900 plus retail outlets, 125 company owned showroom and all large format stores like shoppers stop, lifestyle etc.
STORE ATTRIBUTES
Personnel:-
6 people working in the outlet 1 manager 3 Helpers 1 - tailor 1 store keeper Selection Criteria :On the basis of work experience and graduation. Training :1 week Days
VARIETY & QUALITY OF THE PRODUCT:-
The product in the store include trousers, suites and jackets and gradually completed the wardrobe look with shirts, and accessories. Made up of cotton, wool, Giza cotton.
STORE LAYOUT
Service dimension
Services provided:-
Home delivery 2. Phone ordering 3. Parking mall 4. Alteration facilities 5. Membership:- Silver purchase of rs. 5000 Gold purchase of rs. 12000 Platinum- purchase of rs. 25000 7. Return policy 7 days 8. Ease of payment - cash , credit cards , debit cards 9. Gift vouchers
1.
Visual merchandising
The visual merchandising is decided from Head
Office at Gurgaon. They change the VM every day. The VM theme is always on the bases of 2 seasons collection. The VM is generally done with mannequins and background poster of latest collection. There are no signage except the brand logo at the entrance.
Atmospherics
Its a very well lighted store with scintillating
white lights.
Blackberrys as said is a basically formal apparel
store manager.
As the outlet is very spacious two sections are
Retail mix
Store Profile
Name of the Store Head Office Esprit Bangalore
No of outlets
Retail Format Product Store Manager Store Address
Company history
Esprit was founded in 1968 in San Francisco,
USA. Esprit operates more than 800 directly managed retail stores worldwide and has a presence in more than 40 countries. Esprit is listed on the Hong Kong Stock Exchange since 1993. This international brand entered the Indian retail market via a distribution agreement with Madura Fashion & Lifestyle in October 2005. With the launch of its flagship store in Mumbai . Now present in 13 cities in India,.
STORE ATTRIBUTES
Personnel:-
4 people working in the outlet 1 manager 2 Helpers 1 store keeper Selection Criteria :On the basis of qualification(Graduation) Training :3 - 4 Days
VARIETY & QUALITY OF THE PRODUCT:-
The product in the store include apparels, woolens and accessories for both men and women. Mostly made out of COTTON and LYCRA
STORE LAYOUT
Acc dis. Display on walls and hanging (girls) VM tables Trial room s mer chan dise VM Display merch.(boys) display reception
display
the left side of the entrance of the mall giving it a beneficial edge to have more walk-ins.
Service dimension
Services provided:-
Home delivery 2. Phone ordering 3. Parking mall 4. Alteration facilities 5. Loyalty cards - after every purchase 6. Membership:Rs. 25,000=platinum Rs. 1,00,000= solitaire 1. Return policy 15 days 2. Ease of payment - cash , credit cards , debit cards 3. Gift vouchers
1.
Visual merchandising
The visual merchandising is decided from Head
Office at Bangalore which is updated every 15 20 days. They change the VM every seven days. The VM mostly have mannequins in display but no background. There are no signage except the brand logo at the entrance. There are 2 brand logo which are usually displayed in the store.
Atmospherics
Lights are bit yellowish in color creating a bright
effect.
Trial - rooms
Retail mix
O Communication strategy :-
sales promotion offer newspaper advertising Birthday discounts O Target customer:Brand ESPRIT 20 35 years (male and female) Brand edc 15-20 years girls O Online purchasing www.esprit.com
Product line
UPPER rs. 899 - 3000
MEN ESPRIT CLOTHING WOMEN BOTTOM rs.2999-6000 UPPER rs.899-3000 BOTTOM rs.2999-6000
Product line