SUBMITTED TO: MR RAVI JOSHI

SUBMITTED BY: RUTU PATEL MFM-1

London is a large international and diverse cultural centre, with art and music present throughout the city. It is home to numerous museums, art galleries, theatres and cinemas which offer first class entertainment all week long. More than 300 nationalities contribute to the diversity and liveliness of London's cultural events.

The City is home to banks, brokers, insurers and legal and accounting firms. Along with professional services, media companies are concentrated in London and the media distribution industry is London's second most competitive sector. Tourism is one of London's prime industries. half a million employees resident in Greater London work in manufacturing and construction

The U.K. fashion market is a leading industry well known for key players like Burberry, Marks & Spencer, Next, TopShop, Asos, Mulberry, Supergroup and French Connection. The UK fashion and textiles sectors as a whole employ an estimated 600 thousand people, making the United Kingdom the third-largest fashion employer Employment in UK fashion retail remains stable over time, approximately 435 thousand people are active in the retail of textile, clothing and footwear.

 New

York City is the exposure to different cultures. NYC was once a major portal for immigrant entry into America, the city is now comprised of people who can trace their origins to many different countries. NYC has a large Asian, Italian, Polish, Indian and Russian population, and with these cultures come remnants of their food, fashion and language. It is not uncommon to walk down the street and feel as if another country has been entered.

Distinctive for its high concentrations of advanced service sector firms in fields such as law, accountancy, banking and management consultancy. The financial, insurance, health care, and real estate industries form the basis of New York's economy. The city is also the most important center for mass media, journalism and publishing and is the preeminent arts center in the country. Creative industries such as new media, advertising, fashion, design and architecture account for a growing share of employment, with New York City possessing a strong competitive advantage in these industries.

Annual retail sales in New York State exceed $230 billion. New Yorks retailers employ more than 873,000 workers in more than 73,000 establishments.

Retailing in New York State has a payroll of more than $25 billion.

Retail sales in New York State account for 45.1% of the taxable sales and purchases in the states tax base.

Tokyo was known as Edo until 1868, when the Japanese imperial family was moved there from Kyoto. Having originated from the ethnic Jomon culture and then mixed with subsequent influences from first Chinese and Korean, then Greek and Indian, and finally from European and American influences, Japan developed its own unique culture. unique culture is reflected in its traditional arts Japanese culture is different and unique and has its own ways.

Tokyo is the world's most populous metropolitan area and is the center of Japanese culture, finance, and government. A bustling cosmopolitan city, also a major transportation hub and a world economic and industrial. The Japanese economy is viewed as being on its recovery stage. Although consumers are trying to save more money to prepare for an unstable future, they also have a strong desire to spend money on fashion.

ISSEY MIYAKE

Most of the retail fashion business stands on consignment Targeting the young female population They are very loyal to foreign prestigious fashion brands such as Louis Vuitton and Gucci. The sales of these companies have been growing steadily with support from young consumers. consumers are sensitive to trend cycles in the international fashion market. They are significantly influenced by Fashion Magazines. Fashion market has a big potential for the Brazilian Fashion companies. At the same time it is easy to drop out from this highly competitive market. It is imperative for Brazilian fashion companies to make clear strategies for entering the Japanese market.

The popularity of the music is so influential that Tokyo's youth are imitating their favourite hip hop stars from the way they dress with over-sized clothes to tanned skin there are many styles of dress in Japan, created from a mix of both local and foreign labels.