Beruflich Dokumente
Kultur Dokumente
Case 18-2
Presented by: Group 3
Nidhi Jain, Ajay Aggarwal, Thomas Giap, Qingwei Meng
Transfer Pricing
Definition
Determination of exchange price when different business units within a firm exchange the products and services
When it is important
Firm with vertical integration, having different value-creating activities in the value chain Objective To motivate managers To provide appropriate incentive for managers To provide basis for fairly rewarding managers Minimize taxes locally as well as internationally To develop strategic partnership
Bayside division I.e. there is no outside supplier Cole can sell inside or outside the firm Cole division is at full capacity
EXTERNAL FOREIGN
Cole
Wales Company
Diamond
Cole Division
Internal to the firm
3,000 Units, var cost $300 per unit Price =$600 Further processing variable cost- $500 Bayside division
Cole Division
price $1,250
?
Wales company
Diamond Division
Cole Division
Variable cost - $300 Bayside division
London Company
Variable cost-$200 Price= $400
Price =$600
Diamond division
London company
3,000 Units
Diamond Division
Cole Division
If there is an outside supply ----Yes. Is the sellers variable costs < outside price? Yes. Does seller have excess capacity? No. If contribution from outside purchase > contribution from inside purchase . . . Decision to Transfer: Sell outside.
Transfer Pricing
Option -1 Cole Division Sells to Diamond Division Contribution Income Statement -3,000 units
Cole Division
Sales ( $1,500, $600) Less: Variable Costs component cost $1,500 # $600 $500 $400 $1,200,000
Bayside
$600
Total
$2,100 $600
Transfer Pricing
Option -2 Cole division Sells to Outside Firm ( Wales) Contribution Income Statement -3,500 units
Cole Division $1,250 ## $500 $250 $250 $875,000 $171 $171 $600,000 Bayside supplying to Cole $500 Bayside supplying to London $343
processing cost ## $400 Contribution Margin/Unit $350 Total Contribution Margin $1,225,000
Strategic Factors
International Transfer Pricing Consideration Tax Rate- minimize taxes locally as well internationally Exchange Rate Custom Charges Risk of expropriation Currency Restriction Strategic relationship Assist bayside division to grow Gain entrance in the new country Suppliers quality or name
Teva reorganized its pharmaceutical operations into 1 operation division (with 4 manufacturing plants) and 3 marketing divisions
Marketing divisions are organized into the US marketing and the local market, and the rest of the world Responsible for decisions about sales, product mix, pricing and customer relationships
Marketing were evaluated on sales, not profit Manufacturing plants were measured how meeting expense budgets and delivered the right orders on time
Cost system emphasized variable costs: materials expenses and direct labor. All other costs were considered fixed
Decided to introduce transfer pricing system that would enhance profit consciousness and improve coordination between operations and marketing
Allows managers to distinguish costs relevant for short-run decisions Transfer prices could be used to support decisions in both marketing and operating divisions, including:
Marketing - Product Mix - New Product Introduction - Product deletion - Pricing Operations - Inventory levels - Batch sizes - Process Improvements - Capacity management - Outsourcing: make vs. buy
Transfer prices would report the financial performance of their divisions fairly
Managers could influence the reported performance of their divisions by making business decisions within their scope of authority Performance should reflect changes in product mix, improved efficiency, investment in new equipment, and organizational changes
3.
Decisions made by managers of marketing divisions would reflect both sales revenue and associated expenses incurred in the operations division The system must anticipate that division managers would examine the method and take actions that maximized the reported performance of their divisions
4.
Credible and reliable information for decision making at all levels of the organization without excessive arguments and controversy
System that is clear, easy to explain, and easy to use Updates should be easy
3.
Components of the transfer price calculation should promote good understanding of the underlying factors driving costs
System would be used for internal charging of costs from the operations division to the marketing divisions
Variable Cost Method Covering only ingredients and packaging materials which was inadequate for their purposes Marketing divisions would report extremely high profits because they were being charged for materials only Operations divisions would get credit only for expenses of purchased materials No motivation to control labor or other fixed expenses Marginal cost transfer price would give the marketing divisions no incentive to shift their source of supply Measuring profits as price less materials cost would continue to allow marketing and sales decisions to be make without regard to their implications for production capacity and long-run costs and overall company profitability Full cost Method Overhead did not capture the actual cost structure in Tevas plant Market Price Method No market existed for manufactured and packaged products that had not been distributed or marketed to customers Negotiated price method Would lead to endless arguments
3.
End of 1993, senior management wanted to use ABC to calculate transfer prices for the coming year Teva built its ABC production cost model for 1994 using data from the first three quarters 1993
5.
Group decided to use the forecasted costs based on budgeted expense data, forecasted volumes and mix of sales, projected process utilization and efficiencies to calculate the transfer price
Cost Pools
Unit Costs
Batch Costs
Charged for actual number of production and packaging batches of each product order
Product Specific
Charges based on budgeted numbers No individual product is sold to more than one marketing division
Plant Level
Based on the budgeted use of the capacity of the 4 manufacturing facilities
Charges based on actual quantities of each individual products acquire Materials and labor
Marketing Division
Batch-level costs expenses of resources used for each production or packaging batch. Costs of preparation, setup, cleaning, quality control, lab testing, and computer, packaging and production management Lot sizes for production are predetermined based on the capacity of the containers in the production line
3.
4.
Product sustaining costs expenses incurred in registering the products, making changes to a products production processes, and designing the package
Plant-level costs cost of maintaining the capacity of production lines including depreciation, cost of safety inspections, insurance, and general expenses
1.
2.
Helps to determine which manufacturing facility is appropriate for different types of products
Plant A has a relatively inflexible (high capital Figure 1 Structure of Costs in Plants A and B intensive) cost structure with high percentage of plantlevel costs and low percentage of unit cost plant most Plant A Plant B appropriate for high-volume production Unit Based Cost 42% 45% Plant B is much more flexible and is appropriate for small batch sizes and test runs of newly introduced products
Batched Based Cost Product Based Cost Plant Based Cost 32% 20% 6% 30% 23% 2%
Marketing divisions are charged a lump-sum for the cost of maintaining the unused production capacity in an existing line Fosters a send of responsibility among marketing managers
Increments in production capacity or manufacturing technology are paid for by the initiating marketing division Bears the costs of all additional resources supplied
If the increment begins to be used by another marketing division then each marketing division would be charged based on its percentage of capacity used.
Proposed increases in variety and complexity will be charged accordingly based on the increased demands on manufacturing facilities
Marketing managers are given the flexible to decide when to accept small order from a customer or how much of a discount to grant for large orders based on cost details
Marketing mangers can monitor closely the costs incurred in the manufacturing plants (fixed costs) because of separating out the unit and batch-level costs
Responsibility for the fixed costs increment is clearly assignable to the requesting division
Marketing managers can distinguish between products that cover all manufacturing costs versus those that cover only the unit and batch-level expenses Able to incorporate information about available capacity when they make decisions about pricing, product mix, and product introduction Led to decisions to sell 30 low-volume products to another company so Teva was able to freed-up capacity to handled production of new products or existing profitable products
Forecast potential impact of newly created profit centers by understanding cost behaviors at the activity and product level
Enables executives to measure profit performance across organizational cost and profit centers boundaries ABC are not the primary information used for short-term operational decision making
ABC-based transfer prices has lead to a dramatic reduction in conflicts among marketing and manufacturing managers
Managers have confidence in the production cost economics reported by the transfer price system
Table 1.
(Traditional production costs per package were only $1.50, 40% difference)
Production Cost Analysis Resources Salaries Energy Utilities Depreciation Administrative Total Main Activities Storage Manufacturing Packaging Q.A. Logistics Total Cost Drivers Number of materials Batches Labor hours Machine hours Samples Total $0.86 $0.27 $0.34 $0.41 $0.22 $2.10 $0.25 $0.61 $0.71 $0.42 $0.11 $2.10 $0.55 $0.24 $0.71 $0.47 $0.13 $2.10
Produce a full batch of 6,000 bottles of 100 ml syrup for a large order from a customer in a local market
Produce a small order of 1,000 bottles of 100 ml syrup, packed in special boxes, for a special tender in S. America
Produce a full batch of 12,000 bottles of 50 ml syrup for a large oder from a customer in the local market
Product Pain Reliever 20 tablets, 500mg. Pain Reliever 30 Capsules Syrup 200 cc.
l l l
Material
(per Package)
Total Costs *
(per Package)
$2.10
$0.22
$0.41
$2.73
1,200,000
$1.60
$0.20
$0.32
$2.12
$2,544,000
200,000
$0.81
$0.43
$0.11
$1.35
$270,000
l l l
Total
$15,100,200
* Total costs = material + unit based costs = batch based costs ** Total debit = total costs per package x quantity produced
Total Costs *
(per Package)
Product Pain Reliever 20 tablets, 500mg. Pain Reliever 30 Capsules Syrup 200 cc.
l l l
$0.10
$0.21
$0.31
20,000,000
$0.12
$0.20
$0.32
$6,400,000
3,500,000
$0.14
$0.12
$0.26
$910,000
l l l
* Total costs = product based costs + plant based costs ** Total debit = total costs per package x annual budgeted quantity
Shows the profitability of a significant product family whose individual products are manufactured in different plants and are sold by more than one marketing division
Sales revenue Marketing Expenses USA Lemmon division Local market division Other export division Total Manufacturing Expenses Plant A Plant B Plant C Plant D Total Total Expenses Profit
$50
$10 $9 $0 $19