A PROJECT REPORT ON SALES PROMOTION AND STRATEGY IN NAVNEET PUBLICATION SUBMITTED TO Rashtrasant Tukdoji Maharaj Nagpur University IN PARTIAL

FULFILLMENT OF Master of Business Administration SUBMITTED BY Vijendra y. Rahangdale GUIDED BY: Dr. G. B. PATIL

The project is based on the topic product positioning. Positioning has been defined as the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition. As you can see, the position of the product, service, or even store is the image that comes to mind and the attributes consumers perceive as related to it. This communication occurs through the message itself , which explains the benefits, as well as the media strategy employed to reach the target group. Take a few moments to think about how some products are positioned and how their positions are conveyed to you.

Established in 1945, Navneet Publications' presence indeed cuts across the length and breadth of India. The company's over 25,000 employees are guided by the vision to be ''best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics.' Navneet Publications India Limited, founded by the Gala Family, is in the business of Educational and children Books Publishing, Scholastic paper stationery and non-paper stationery products.

Aims

To know the strategically formation of product positioning in the market with reference to market research made by NAVNEET PUBLICATION Without deciding and object of research subject no one can undertake research in any subject. Before going to research in subject researcher has followed further objects. To study the marketing strategies related to the organization. To know how they have positioned their products in market. To analyse the present service network set up at Nagpur city.

Objectives

Hypothesis of this project, which is as under:

NAVNEETS BOOKSs are the most easily available and less expensive. The widest service network that ensures total peace of mind.

THE RESEARCH PROCESS The research process is similar to undertaking a journey. For a research journey there are two important decisions to make 1) What you want to find out about or what research questions (problems) you want to find answers to; 2) How to go about finding their answers. There are practical steps through which you must pass in your research journey in order to find answers to your research questions. METHODOLOGY. Steps in Research Process: 1. Formulating the Research Problem 2. Extensive Literature Review 3. Developing the objectives 4. Preparing the Research Design including Sample Design 5. Collecting the Data 6. Analysis of Data

Analysis Of Customer:Navneet Publication

Yes No

No. of Customers
60 40

No. of Customers in %
60% 40%

Above pie chart indicates that 60% customers are aware with the Navneet Publication

KNOW ABOUT NAVNEET PRODUCT

Media Magazine News paper Television Other

No. of Customers 17 22 26 19

No. of Customers in % 20% 27% 32% 21%

30 25 22 20 15 10 17

26 Magazine

19

News Paper

Television

Other
5 0

From the Above fig. we came to know that 32% customers knows about Navneet product by Television, 27% customers knows about Navneet product by News paper, 20% customer knows about Navneet product by Magazine & 21% customer knows about Navneet product by Other Media
.

According to analysis the NAVNEET PUBLICATION provides good service to their customers. The after sales service feedback about NAVNEET CAMPUS is too good from their customers.

NAVNEET BOOKS are most advantageous in terms of KNOWLEDGE because India's most READING N AND WRITING BOOKS.

Motivate distributor to store all the ranges of Navneet stationary and Non Paper Stationary. Navneet Publication should focus on advertisement and sales promotion activities also. They should notice on maximizing their advertising frequency. Company should provide gifts, with their product to attract the more customers. Company should take care of retailers by solving their problems & helping them proper service by appointing company representative. Navneet Publication should appoint new distributors wherever it is essential or necessary for expanding distribution channel and capturing the market

Books

Marketing Management Philips Kotler

Kothari, C.R., 1985, Research Methodology-Methods and Techniques

Web Sites

www. google.com www.aic.com

THANKING YOU.