BY :AKSHAY.N.

RAJ ARIJIT SAHA ADARSH DAVID ANANYA DUTTA CHANDAN SINGH PRANAYASREE

Reason for Growth of Mobile Industry

A Market of Seven Billion People. Billions Bigger Than the PC Boom. Data Overload The Need for Speed The Death of the Desktop PC and Rise of the Mobile Device.

Total revenue of the industry The total revenue in the world mobile industry to touch approximately $1.5 Trillion in 2012.(Rs 75,00,000 Cr)
The total revenue in Indian mobile industry in FY 2011-12 was to Rs 31,215 crore (Rs 312.15 billion).
Sourcehttp://www.rediff.com/business/slide-show/slide-show-1-mobilehandset-sales-the-toppers/20120709.htm

TOTAL SALES OF THE INDUSTRY

Growth Rate of Industry

CAGR IS 13%,COMPARED TO THE 24% OF THAT OF LAST YEAR

Total Market Share

Market Share(%)
2.5 3 4.3 4.7 6.3 38.2 2.5 2.4 2.1 Nokia Samsung Micromax Blackberry Karbonn HTC

spice
LG Huawei 25.3 Gfive

Employee Level Industry Segments

2 20%
software developer,mobile OS,application developer network carrier infrastructure and component manufacturer mobile device manufacturer

30%

30% 18%

DELOITTE OPEN MOBILE SURVEY 2012

Size of organization No: of employees

9

2 22 >250,001
100-10000

27

10,00`1-50,000 50,001-1,00,000 1,00,001-2,50,000

30

Future investment in mobile industry

Mobile industry to invest $ 1.1 trillion(5500000 crore) by

2017. The report said it expects a further 700 million(70 CR) subscribers will be added by 2017 and the 4 billion-(20 K CR)subscriber milestone will be reached in 2018 across the globe. At the end of 2012, there were 6.8(34K CR) billion mobile connections worldwide and the study expects it to grow to 9.7(48.5K CR)billion by the end of 2017. High speed internet on mobile phone accounted for 1.6(8 K CR) billion of these connections in 2012, increasing to 5.1(25.5K CR) billion in 2017, including 920 million LTE connections
Ref(http://www.thehindubusinessline.com)

Future investment in Mobile Industry

This year, Apple will spend $10 billion(50K CR) investing in its future.

That's a huge increase over last year, and it obliterates the popular notion that the company is drifting off into a highly competitive market with no real plans for innovating in the future.
Samsung will invest $21bn(105000 CR) in future growth drivers, including

solar cells.
Nokia said it plans to invest $250 million in a new venture capital fund to

give money to promising mobile start ups, part of its strategy of investing in future mobile opportunities.
TA Associates Invests $45M In Indian Mobile Handset Manufacturer

Micromax.
Micromax is planning to increase its product portfolio across segments

that include higher-end smartphones and a new tablet PC range.