Pizzeria Franchisee Sample

Executive Summery:

The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity. It is based on conservative sales figures and actual sales may be higher.4 moons pizzeria will show a profit almost immidietely and will increase sales and profits each year therefore.

Objective
Need to lease a site at Banani, Kemanl Ataturk

Avenue, Dhaka. Be the first 4 moons pizzeria in Dhaka. Provide the highest quality product, duplicating franchisors successful pizzeria in Dhaka. Give top notch service in a quick and efficient manner. Keep our menu simple to maintain low food cost. Maintain the competitive, fast-casual dining at the mid-range price point. Use marketing strategies to build volume quickly. Maintain and expend an outstanding reputation as being the best neighbourhood pizzeria.

Missions
4 moons pizzeria have some missions.They are: We will always offer a fresh product and welcoming environment. We will remain cheerful, courteous, well trained and focused on pleasing our guests. We will strive to become the first destination of choise for those in our neighborhood and community. Our staff will be offered a workplace where they can prosper and grow a dignified, fun and rewarding manner. We will give support to and contribute to our community schools, offices and businesses.

Keys to success
Our policy of being operating managing members is to

make sure sure we pass by every table to greet, visit with or atleast send a smile to our guests. We will visit any table or answer to any phone call that has feedback, positive or negetive. We will use every means available to satisfy our customers. We will be comitted to the success and happiness of our stuff. We will be committed to providing quality food and bevarage at all times. We will consistently follow the franchisors proven methods.

Highlights
800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 year 1 year 2 year 3 sales gross mergin net profit

Company Summery
Established in 1958, 4 moons pizzerias are an

award winning, Home of the brick over pizza. They offer a comfortable, friendly ambience with its new Modern Pizzeria design. The menu features are-pizza, hot calzones, sandwitches, baked pastas, fresh tossed salads, coffee, ice-creams and fried chickens etc. The pizza dough is made fresh everyday on site.a Bevarages include soft drinks, imported and domestic bear, micro-brews and an impressive wine list.

Company Ownership
We are an LLC, Limited Liability company, with three meaning owners holding an equal share(25%) and interest in the franchise. 1. Sarah Hasan: General Managing Owner-HandsOn-Management of the daily restaurant and company operations. 2. Zakir Hossain: Vice Managing Owner, hands-onManagements of daily operations and sales trends. 3. Homera Fathema: Vice Managing Owner, Marketing and Future Finance investments.

Start-up-costs

Remodel costs Tk 1,000,0000 Walpaper menu costs Tk 100,000 Insurance Tk 2,000,0000 Franchise fee Tk 1,500,0000 1st month rent Tk 50,000 City fees Tk 15,000 Bear and Wine license (optional) Tk 50,000 Design Tk 50,000 Total Start-up Expenses Tk 5,000,0000

Services
4 Moons Pizzerias are comfortable and inviting.

The real power and energy of the pizzeria will come from the attentive and courteous service provided by our managers and stuff. We will have at least one manager on duty all the time. Our hours are Sunday to Thursday 9:00am to 11:00pm. Take out available during store house. Delivery hours 4:00pm to before closing everyday we are open. We will offer delivery all day on Saturday and Sunday and some holidays.

Market Analysis
Potential customes growth year1 year2 year3 year4 CAGR Ages 0-19 4% 30,426 31,643 32,909 35,594 4.00% (Prefered fastfood)

Ages 20-54

4% 61,583

64,046 66,608 69,272

4.00%

Over 55

3% 26,775

27,658 28,626 29,599 3.40%

Total

3.87% 118,784 123,374 128,143 133,096 3.87%

Target Market Segment Startegy

We havent ruled any one group or class out in our target

market area. Just about everyone eats pizza. Most residence in this area have busy schedules, and find value in exceptional and timely service, as well as mouth watering, delightful food. We believe most everyone will appreciate our value based menu and family atmosphere. We strongly believe we will overcome any competition in our area. The local competition includes Pizza Hutz, Dominous pizza, Captains World, Americans Burger and Coopers.

Service Business Analysis

Pizza Statistics: Bangladeshis eat approximately 5000 pieces of

pizza a day. Accounts for 10% of all food service sales. 18% of Bangladeshis eat pizza at least once a month. 67% of the people of Dhaka order pizza for a casual evening with friends. Children between 10-20 years prefer pizza over all other food groups.

Marketing Strategy
We will start our marketing during the construction phase. Our main factor in success is simply that a person can enjoy a good pizza, fast service and friendly familier faces. We will all be involved in sales and marketing. We will gather information about the neighborhoods, use our POS system to track top sellers and gather a customer base for marketing offers. Kids school tours. Gift certificate program Phone book advertisement Coupons Door hangers. Sporting events for schools and group events. Eye catching signage. Excellent service and high quality food Word of mouth.

Personal plan
We plan to have a part-time staff to include pizza makers, delivery drives and counter persons. We are planning on astaff of 10 emplyees to come on at peak business levels. Our first month will have a higher labor rate due to training, preopening preparation and grand opening labor. We have forecasted labor at 18% of gross sales. We will srtive to keep our payroll at 18% or lower.

Personal plan
Wages Total payroll Total people Other year 1 $ 126,738 $ 0 $ 126,738 year 2 $ 129,228 $ 0 $ 129,228 year 3 $ 136,982 $ 0 $ 136,982

Start-up-funding
4 Moons Pizzeria has $ 160,000 initial investment,

$125,000 of which will cover the franchise fee. seeking a loan in the amount of $ 145,000.

Our estimated start up is $ 505,000. We are