This presentation reviews the nascent Indian wine industry in terms of Trends, Opportunities & Challenges of wines in the

country.

HISTORY :Wine has been made in India for as many as 500 years. It was the early European travellers to the courts of the Mughal emperors Akbar, Jehangir and Shah Jehan in the sixteenth and seventeenth centuries A.D. who reported tasting wines from the royal vineyards. Both red (Kandahar) and white wines (Bhokri, Fakdi, Sahebi etc.) were produced.

Introduction :Approximately 68 wineries are presently operating in the country with a total production of 10.2 million litres annually. Maharashtra is leading among the states with 60 wineries and 8.4 million litre production. Apart from this, 92,000 wine cases are imported .

Contents :Trends Opportunity Conversion Barriers Recommendations

Positive Trends :Growth of domestic wine industry

Evolution of Indian consumer Hospitality industry growth Retail Re-evolution

Growth of Domestic Wine Industry :15+ active producers contributing to around a million plus cases

Major producers expanding capacities.

Large players investing in the market Pernod Ricard, UB Group, Diageo, Moet Hennessy. Indian wine companies exporting wine and also making global acquisitions .

Evolution of Indian consumer :Evolution over a 10 year period.

Growth of wine societies and wine clubs. Spread into smaller cities also Pune, Chandigarh, etc.

Retail re-evolution :Liberalized licensing norms. Emergence of modern trade. Liquor shop chains emerging. Modernization of independent retail shops and state controlled retail.

Hospitality Industry Growth :Growth of food and beverage outlets -High quality free standing outlets -Growth into tier 2 and tier 3 towns -Emergence of specialty outlets -Manpower quality improvement Wine Bars emergence with decreased license fees - Entry of wine companies Indage, Sula, UB.

Opportunity :Beer Per Capita (ml) 700 Wine 9 Spirits

Varies

Cases (Million)
Size (USD) Growth

130
~1 Billion ~10%

1.25
~ 100 million ~20%

125
~ 7 Billion Varies

Conversion Barriers :Wine is not for me. Wine = Celebrations only. I dont understand wine / cant pronounce names. How do I Open the bottle

Recommendations :Make Wine Available.

Catch young.
Focus on education. Increase alcohol percentage.

CONCLUSION :As, India is developing at constant rate and people are being aware of there health and consumption of alcohol , Wine will be the only option to the people for satisfying their needs and maintaining their health.

So , lets make use of that and contribute with our talents to industry and stand up with good name in global market.

AKSHAY.MANKAPURE 09PGDM065