S.W.O.T.

ANALYSIS
For the program of M.A education
The Islamia University of Bahawalpur
Pakistan

By : Allah Nawaz

allahnawaz4so@gmail.com
Introduction
 It is a useful analysis that takes into
consideration not only education
program of university but your
competitors’ activities and current
happenings as well.
 It is useful for the penetration in the
toughest competitive environment
It stands for…
 Strengths

 Weakness

 Opportunities

 Threats
S.W.O.T Matrix

Internal Analysis

Strengths Weaknesses

External Analysis

Opportunities Threats
Strengths ?
 What advantages does the program have?
 What makes the selected program standout
from its competitors?
 What positive aspects does the program
enjoy in the current environment ?
Weaknesses ?
 Which areas are causing concerns?
 Which issues can be avoided?
 program’s reputation among its students and
stake holders.
Opportunities ?
 How can the program be more innovative ?
 Which are the new students that can be tapped ?
 Which area has the program not ventured into ?
 What are the upcoming trends that are catching
up in the environment?

Threats ?
 Are there any new competitors emerging in the
industry ?
 What are the issues that threatens the program’s
position ?
 Is there any significant change (s) in the
environment?
 SWOT analysis for the M.A education
program in Islamia University of
Bahawalpur

 During the last decade of the 20th century

school teachers in Pakistan find themselves
under increasing pressure from parents and the
government. They are expected to help students
developing their all round personality as well as
grow professional attitude. At the same time
teachers are asked to meet the legitimate
demands of the contemporary society. These
expectations could only be met if the teaching
quality of teachers, professional expertise and
understanding of the surroundings are
enhanced. These requirements point to the need
for a professionally oriented course like M.A.
Education
 STRENGTHS
 strong faculty with high qualified personnel
 use the latest technology like internet and
e-learning
 Professional training in education
 practical implications
 Patient & organized
 More emphasis on research work
 growing department
 Enthusiastic internal environment
 Research journals
 Low political interference
 WEKANESSES
 More creativity
needed
 Plagued with internal
operating problems
 OPPORTUNITES
 Covers a vast area of south Punjab
 Good image
 Modern building and enough infrastructure
 PTCL DSL internet facility 50% off for
students
 Up to date and well organized library
 Good external environment
 High enrollment of students
 No political interference
 THREATS
 less accommodation
facilities
 Changing stake holder
needs and taste
 Production is more than
industry requirement
 Computer technology
that substitutes
teachers
 Likely entry of new