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Outline
What Is This Case About? General Statement For Evaluating Goods & Services
Scenario That Led To This Statement Checklist, Profiling & Scoring
One general guideline statement of evaluation policy for product & services ideas
Ahmad Ahsan
Evaluation Process
Practicality of Idea
Screen Idea against:
Marketing Strategies Sales & Profitability Key customers
Criteria General Criteria Is your idea legal? What is its environmental impact? Is it safe? Is it high quality? Will it have wide social acceptance? Will it have any negative impact? Industry Criteria Who is your competition? Does your product require the assistance of existing Is there just one product or a line of products? Will pricing be competitive? Market Criteria Does your idea fit into a trend?
Product/Service Criteria
How much will it cost to get your idea to market? Does it require service or maintenance? Is there a warranty? Does it need packaging? Is it the simplest and most attractive it can be?
Bad screening
Bad screening methods will results in:
Many good concept lost Lost of feature profit Wastage of organizational resource
Good Screening
Good Screening Methods
It matches the corporate strategy of company Needs of consumer catered Successful lunch of product Save time and company product
Services
Are intangible Cannot be weight or measure Not possible with service First sold and then produced Can be ascertained only after delivery Evaluated qualitatively only
Writing services contain few search properties making its quality more difficult to evaluate than quality of toys.
It is easy to develop a check list and profile of Toys (tangibles) than Writing service, the profile may be too subjective.
ThankYou