It has manufacturing operations in 32 countries with
109 production bases.
It has 3 business divisions namely 2-wheelers, 4wheelers and Power Products.
Perfect
in design and technology, the Activa is
more than just a scooter.
The Activa
is made for you to go miles, to do
things and to go places
Engine-4 stoke, single cylinder, air cooled, OHC.
Engine displacement-109cc
Maximum power-8bhp @ 7500 rpm
Max. Torque-0.9 kg-m @5500 rpm
Transmission-V-matic Ignition-Self
& kick
Electricals :Battery-12v, 5Ah Headlamp-35/35w Halogen Tyre Size:
Front-90/100-10 53j Rear-90/100-10 53j
Fuel-5.3
liter liter
Reserve-1
Under
seat storage-18 liter
Air
filter-Viscous paper filter
It has superb advantages of engine type 109 cc which
makes a good road to be ruled by the Activa vehicle.
Comfort is a very important aspect on vehicle the Honda
Activa is extended high speed riding on the road.
When it come to brakes the front wheelers provided with Combi-brake which enable with rider to stop the bike effectively.
Easy
handling and braking.
and relaxed riding posture.
Upright Bigger
dimensions improve stability and ride quality. width is more than TVS Scooty PEP
Wheelbase Self 130
& kick start make easier to start. mm drum brakes Dia(with CBS) for both front
and rear wheels.
FEATURES MORE STORAGE SPACE DURABLE METAL BODY ECONOMIC MILAGE CLICK MECHANISM
Ride control switch allows fuel saving mode.
It gives you 15% more mileage, then the previous model.
Tires are good and long lasting.
Low maintenance costs.
Unique oil indicator.
Dear Sir,
We are happy to introduce our self as a student of M.B.A from
SGI,Sikar. We are doing a marketing research entitled Marketing of Honda Activa in Sikar city with special reference to Thar-Honda.
Could you please give answers of some questions? The information given by you will be used only for our academic purpose, your identity will be kept confidential.
Thank You
Please mention whatever [ ] applicable-
1) Name :
2)Address : 3)Qualification : a) Metric c) Graduation
b) High school d) Post graduation
4) Occupation a) Student b) Business c) Profession e) Employee If Others please specify___________________ 5) Income of family per month. a) Below 5000 b) 10,000-15,000
b) 5000-10,000 c) 15000 & above
6) Do you have any two wheelers ? a) Yes
b) No
7) If yes which Scooter or Scooty you are having? a) Honda Activa b) Mahindra DIO d) Honda Aviator d) TVS-PEPt+ e) other 8) If you have Honda Activa how did you come to know about this product? a) Advertisement b) Dealer c) Friend d) News Paper 9) Which factor will you consider while purchasing Honda Activa scooter? a) Price b) Brand image c) Performance and mileage d) Design & outlook e) Technology f) other
10) What is your opinion about the price of Honda Activa? a) High b) Reasonable c)Low 11) Do you find any superior factor in Honda Activa against other? a) Yes b) No 12) If yes which superior factor do you consider? a) Performance b) Low priced c) After sales and service d) Outlook and design e) other 13) If no which inferior factor. A) Highly priced b) Low mileage c) Pick up d) Low pick up e) other 14) Do you recommended this brand to the potential buyer a) Yes b) No
Occupation Student Business Profession Employee TOTAL
No. of respondents 30 11 5 4 50
PERCENTAGE 60 22 10 8 100
120
100
100
80 Occupation 60 50 Student Business Profession
60
Employee 40 30 Total
20 10
5 0 1
4 2
Income in rupees Below -5000
No. of respondents
Percentage
14
28
5000-10.000
15
30
10000-15000
14
15000 and above
14
28
Total
50
100
No. of respondents
14
15 50 Below -5000 5000-10.000 7 10000-15000 15000 and above 14 Total
200 180 160 140 120 100 80 60 40 20 0 1 2 50 100 Total Technology Outlook and design Performance Brand Image Price Factors
Price
No. of respondents
Percentage
High
12
24
Reasonable
36
72
Low
Total
50
100
Reasonable 36 Low 50 Total
12
2 high
Factors
No. of respondents
Percentage
Highly priced
Low performance
Outlook and design
After sales and service
Total
9 9 8 8 7 6 6 5 4 No. of respondents 3 3 2 2 1 1 0 Highly priced Low performance Outlook and design After sales and service Total 1 2 Percentage 6
Opinion
No. of respondents
Percentage
Yes
25
50
No
25
50
Total
50
100
120
100
80 100 Percentage 60 50 40 50 No. of respondents
20
0 Yes No Total
Opinion
No. of respondents
Percentage
Satisfactory
44
88
Un Satisfactory
12
Total
50
12
88
90 80 70 60 50 40 30 20 10 0 Satisfactory Un Satisfactory Total 12 12 No. of respondents percentage
percentage No. of respondents
The majority of consumers are adult men and women.
Majority of consumers opinion about Honda Activa is more value for money 64% & 26% of respondents less value for money that vehicle with others.
The main customers fall on the income level of Rs. 5000-10,000
Majority of consumers came to know about Honda Activa through Advertising.
The Majority of consumers are satisfied with the technology 92% & 8% is not satisfied with the technology.
Consumers buy Honda Activa because of pick up 24% & brand image 18%& 6% of consumers motivated by low maintenance and cost.
The majority of consumers are satisfied with the current price 72%.
For Durability &design majority of the consumer gave 1st preference at
the time of purchase.
As the Scooter suffers from the few problems like fuel efficiency. The
respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the scooter.
Some respondents are the opinion that their is problem of good grip in the tyers used. Hence that they recommended for charge to provide better road grip.
Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city.
Some respondents feel that the price are Honda Activa model is high and suggested that Is should be brought down so that more people can purchase it.
Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealers should consider bringing improvement is their services to their consumers.
Frequent changes of model are not like by the respondents.
It is also suggested that company should open a retail outlets in different part of city for the distribution of spare parts.
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