Beruflich Dokumente
Kultur Dokumente
Presented by ROCKERS
Ø Amit Mishra
Ø Ambit Ghosh
Ø Anuj Singh
Ø Ameyo Chakraborty
Ø Dilip Kumar Swain
Ø Krishna Kinkar
Ø Mainak Ghosh
Ø Priya Sharan
Ø Sumita Saha
Ø Souvik Sarkar
Ø Souvik Paul.
Ø Sabyasachi Bakshi
CONCEPT OF VISUAL MERCHANDISING
ØLights
ØMusic
ØColor
ØFragrance
qSpace Allocation and Utilization:-
Ø Furniture and fixtures----
Goods can be effectively displayed on a variety of
fixtures such as gondolas , tables, cubes, mannequins,
waterfalls and other racks, display cases and
manufacturer point- of -purchase display.
Ø Interior Signage:-
Signage is a critical part of interior display and point –
of-purchase promotion. Store signage that
communicates a sales message can make up for a lack
of sales personnel.
ØCeilings:-
Product depth
Ø The number of each item or particular style of a
product.
Small area
Some other observations ON
PANTALOONS
Ø Pantaloons visual merchandising is creative, innovative
and outstanding which can be seen from its own in-
house private brands such as John Miller.