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Rensis Likert
Best known for Research on Management Styles & for producing a survey scale known as the Likert Scale.
He based the systems on studies of highly productive supervisors and their team members of an American Insurance Company.
System II
Benevolent/ Authoritative
Consultative
Participative
System III
System IV
Trust
No trust
Substantial but not complete trust Rewards, punishment & some involvement
Moderate interaction
Complete trust
Motivation
Interaction
Little interaction
Little interaction,
Responsibility
At all level
Communication
Limited communication
Team work
No
Relatively little
Moderate
High
System 1, 2
Less Low More Less Less High Less favorable
System 4
Great High Less Great More Low More favorable
Motivation
Sales volume Cost of sales
Lower
Lower Higher Lower
Higher
Higher Lower Higher
Able to quantify the results of the work done in the field of Group dynamics.
Helped in measurement of the soft areas of management , such as trust & communication.
Eg. An American company, Weldom which adopted Likerts ideas, showed dramatic improvements in terms of increased profits and productivity and lower rates of labor turnover, two years after changing from System 2 to System 4.
Conclusion
The nearer the behavioral characteristics of an organization approach system 4,the more likely this will lead to
Long-term
improvement in staff turnover i.e. more loyalty High productivity Low scrap Low costs Higher motivation High earnings & more profits The organization will achieve optimum effectiveness .
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