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Business
is an economic activity because it includes all those activities whose purpose is to earn profit by transfer of goods & services.
Business may be defined as human activity directed towards producing or acquiring wealth through buying or selling of goods.
-C.H.Haney
Environment consists atoms & molecules agglomeration of things in motion, alive of men emotions, or force & resistances. There numbers are infinite & they are always present; they are always changing. -Chester Bernard
Nature
1. Interdependence 2. Dynamic 3. Unlimited effect of uncontrollable factors. 4. Media & Social Change 5. Uncertainties & Restrictions. 6. Adverse conditions 7. To keep regular vigil on the changing environment. 8. Danger of casual change
Business Environment
Business Environment
Internal Environment Strengths Weakness External Environment Opportunities Threats
The process by which strategist monitors the economic, legal, governmental, market, competitive supplier, technological, geographic & social setting to determine opportunities & threats of their firm.
-William F Gluicck
Internal Environment
Business Decisions
External Environment
VALUE SYSTEM
ATTITUDES
OTHER FACTORS
HUMAN RESOURCE
Internal Environment
Miscellaneous Factors
Physical Assets & Facilities R&D Technological Capabilities Marketing Resources Financial Factors
External Environment
External Environment
Micro Environment Macro Environment
Micro Environment
Micro or task environment is more specific and immediate environment in which an organization conducts its business. -Dunham & Pierce
1. Supplier
Reliability Multiple Supplier
2. Customer
Types of Customers
Industrial Customers Institutional Customer Foreign Customer Retail Customer
3. Market Intermediates
Types of Market Intermediates
Middlemen Marketing Agencies Financial Institution Physical Intermediates
4. Public
Media Publics Local Public
MACRO ENVIRONMENT
Economic Political Social-Cultural Technological Natural Demographic International
1. ECONOMIC ENVIRONMENT
Economic Conditions
Boom Depression
Economic System
Capitalist Socialist Mixed Economy
Economic Policies
Monetary Policy Fiscal Policy Foreign Trade Policy Foreign Investment Industrial Policy
2. POLITICAL ENVIRONMENT
Political Ideology of Govt.
Political stability in the Economy. Foreign Policy of Govt. Defence & Military Policy. Centre state relationship.
Political Environment
Politcal Environment
Political System Constitution Environment Preamble
Fundamental Rights
Legislature
Executive
Judiciary
3. Socio-Cultural Environment
Urbanization Religion Tastes & Preferences Customs & Tradition in Society Health & Quality of Life Language
4. Technological Environment
Innovation Research & Development Inflow of foreign Technology etc.
5. Natural Environment
Climatic & weather condition. Availability of Natural resources. Topographical factors: Physical features of place. Pollution Control
6. Demographic Environment
Age Composition Sex Composition Education Level Family size & structure Urban-rural population
7. International Environment
Globalization Oil Price hike International Terrorism Cultural Exchange
Factors Effecting
Business Environment
1. Global Scenario
2. Indian Scenario
1.Global Scenario
2. Indian Scenario
Change in Govt. Policies Variation in Growth Performance Corrective Policy Actions Change in Market Structure & Competition Future Expectations & Business Speculation Change in Consumer attitudes, taste & Preference Infrastructure
For incorporating dynamic behavior of environment Complete knowledge of internal environment To understand international events, pressures& impact Economic policies of the govt. To face business problems &challenges Vigilant regarding dangers Administrative system Optimum utilization of resources Market conditions Scientific & industrial advancement Development & success of business
2. OPERATIONAL RISK Restriction on the production, marketing, finance, human resource management or international business 3. OWNERSHIP RISK It arises from the probability that the govt. might take actions that may lead to erosion in ownership or control in the business firm.
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4. TRANSFER RISK This risk applies to MNCs having ventures in foreign countries or to the domestic firms having business operations or subsidiaries Transactions Transfer of profits, Funds or Assets
3. RISK REDUCTION STRATEGIES Establishing a risk-assessment system Developing the local economy Local Equity participation Good Corporate Citizenship Maintaining Good Political Relations
MEANING
Balance of payments refers to the recording of all economic transactions of a given country. Such transactions includes receives payments from and makes payments to other countries.
Definitions
According to Benham, balance of payments of a country is a record of the monetary transactions over a period with the rest of the world. According to James O Ingram, the balance of payments is a summary record of all economic transactions between residents of one country and the rest of the world during a given period of time.
Balance of payments
Visible Invisible
Capital Transfers
Features
Fixed Period of Time Comprehensiveness Systematic Record Double Entry System All items Government and NonGovernment
Structure
Balance of payments = (Exports of goods + Capital receipts + Services) (Imports of goods + Capital payments + Services)
Balanced Balance of Payments B=R-P=0 Favourable Balance of Payments Bf=R-P>0 Unfavourable Balance of Payments BU=R-P<0
FDI
Foreign investment plays important role to accelerate the growth of any economy International capital flow gives boost to the various economic sector
1. Wholly owned Subsidiary : Companies with long term and substantial interest in the foreign market go for the wholly owned subsidiary. It provides the firm with complete control over production and quality 2. Joint Ventures: Joint venture is a common strategy of entering the foreign market. Diverse types of joint overseas operations are :
Sharing of ownership and management in an enterprise Licensing/Franchising agreement through intellectual property rights Patents Trade marks Copyrights Technical Know-How Marketing Skills
FRANCHISING : is a form of licensing in which a parent company ( The Franchiser) grants another independent entity( The Franchise ) the right to do business in a prescribed manner. The major form of franchising are as follows: Manufacturer---retailer system Manufacturer---wholesaler Service firm-----retailer system
ADVANTAGES OF FDI
Increase the level income and employment Increase the tax revenue of the Govt. It facilitate transfer of technology to the host country It provide professionalism It enables the country to increase exports and reduces imports Foreign investors encourages the domestic suppliers It increase competition and breaks monopoly Improves the quality and the cost of inputs incurred
DISADVANTAGES OF FDI
Flow of investment into high profit area Stage of development of the country Multinational can evade the economic power Unfavorable effect on balance of payments Interference in the national politics Engage in unfair and unethical trade practices Higher cost are involved to encourage FDI
INDUSTRIAL POLICY
BUSINESS ENVIRONMENT
INDUSTRIAL POLICY
The concept of Industrial Policy covers all those procedures, principles, policies, rules and regulations which control the industrial undertaking of a country and shape the pattern of Industrialization.
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In the third category the industries of such basic importance that the central govt. would feel it necessary to plan and regulate them. In the fourth category the industries are left for the private enterprise, individual as well as co-operative
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Capital goods industries for meeting the machinery requirements of basic industries High technology industries which required large scale production, and which were related to agricultural and Small Scale industries development like Fertilizers, Pesticides, Petrochemicals
To maintain the sustained growth in productivity To enhance gainful employment To achieve optimum utilization of resources To attain international competitiveness To transform India into a major partner and players in the global arena
INDUSTRIALISAITON PATTERN
Industrialization is the hallmark of economic growth It is the process whereby industrial activity comes to play a dominant role in the economy of the country Industrialization involves replacement of small scale cottage industry supplying limited local markets by the large units Early years of the British Rule ( 1750-1850)
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Beginning of the modern factory system (1850-1947) First Cotton textile mill by a Parsi Businessman C.N.Davar started in 1884 in Bombay Development of Sugar,Paper and Steel Industries Development of the railways and other public works and rise of modern industry after 1850 made India a large number of Iron and Steel in India The first Iron Production started at Barkar Iron works in 1875 This was followed by the setting up of the Tata Iron and Steel Company(TISCO) at Sakchi(Jamshedpur) in 1907
2. Second Five Year Plan(1956-61) The second five year plan accorded a very high priority to industrial development. The major objectives were:
Increased output in the basic and heavy industries such as Fertilizer,chemicals,iron and steel, aluminium and heavy engineering Expansion of the capacity of cement,chemical,phosphatic fertilizer,bulk drugs
Modernization of traditional industries like sugar, cotton textile, jute,etc where the productivity had declined due to the age structure of these plants. Maximum utilization of installed capacity, especially in the public utilities and infrastructural services. During the second plan, investment in the PSUs was Rs.870 crores, whereas investment in the private sector was Rs. 675 crores
GLOBALISATION
Globalization is the process by which a firms activity become worldwide in scope Doing, or planning to expand , business globally Giving distinction between the domestic market & foreign market Locating the production and other physical facilities of global business dynamics Basic product development and production planning on the global consideration Global sourcing of factors of production Global orientation of organizational structure and management culture
FEATURES OF GLOBALISATION
1. NEW MARKETS
Growing global markets in services
New financial markets Deregulation of antitrust laws of mergers Global Consumer markets with global brands
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2. NEW ACTORS Multinational corporations The World Trade Organization International Criminal Court System Regional Blocs More policy Coordination groupsG-77,G-7, OPEC, OECD 3. NEW RULES AND NORMS Multilateral agreements in trade new agendas on environment and social conditions
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New multilateral agreements for services property rights and communication Conventions and agreements on the Global environment 4. NEW TOOLS OF COMMUNICATION Internet and electronic communication Cellular phones Fax machines Faster and cheaper transport Computer aided design
OBSTACLES TO GLOBALISATION
Government Policy and Procedures High cost of basic inputs Poor Infrastructure Resistance to change Poor Quality Image Supply problems Small Size Lack of Experience Limited R&D and marketing research Growing Competition Trade barriers
PSEs includes Government companies in the Central and State Sectors These industries covers a wide spectrum of activities in basic and strategic industries like: Steal Heavy Eng. Tourism Coal Chemicals Financial Minerals Fertilizers Trading Petroleum Transp. Marketing
Public enterprises help in rapid economic growth It creates the necessary infrastructure for economic development To earn return on investment and generate resources for development To promote redistribution of income and wealth To generate employment opportunities To promote balanced regional development To assist the development of small-scale ind. To earn foreign exchange for the economy
Investment in the PSE,s during plans Five year Investment No.of PSE,s Plan (in crores)
Ist plan 2nd 3rd 4rth 5th 6th 7th 8th 9th 1999 2002 2003
29 81 953 3902 6237 18,225 42,811 1,18,492 2,01,500 2,73,700 3,24,614 3,33,475
Lack of Competition Over employment Long Gestation period Over capitalization Inefficient Management Absence of Appropriate pricing policy Social Objectives Lack of Efficient and Trained Staff
Two of these namely IPCL and VSNL have since been privatized and as on July 2003 there are only 9 NAVRATNA PSEs. The profitability of these 9 ratna was Rs.15508 crore during 2001-02 Besides granting the status of Gems of the country, the Government also announced on October 3, 1997 to grant the status of MiniGems to 97 selected public sector profit earning enterprises.
The disinvestment process, which began in 1991-92 with the sale of minority stake in some public sector undertakings The new policy in this regard is that the government is committed to a strong and effective public sector whose social objectives are met by its commercial functioning The Govt. is committed to devolve full managerial and commercial autonomy to successful, profit making companies operating in a competitive environment
Generally, profit making companies will not be privatized As per the National Common Minimum Programme (NCMP) the Government retain existing Navratna Companies in the Public Sector Loss making companies either sold off or closed, after all workers get their legitimate dues and compensation The Government has approved the constitution of a National Investment Fund (NIF) comprising of proceeds from disinvestment of public sector units The Govt. has also given in principle approval for listing of currently unlisted profitable PSEs each with a net worth in excess of Rs.200 crore, through an initial public offer (IPO)
OBJECTIVES OF DISINVESTMENT
Modernization and up gradation of PSEs Creation of new assets Generation of Employment Retiring of Public Debt To ensure that disinvestments does not result in alienation of national assets, which through the process of disinvestments, remain where they are
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Setting up a Disinvestment Proceeds Fund Formulating the guidelines for the disinvestments of natural asset companies Preparing a paper on the feasibility and modalities of setting up of Asset Management company to hold, manage and dispose the residual holding of the government in the companies in which government equity has been disinvested to a strategic partner
the crisis in the economy. Which climaxed in 1991. The main reasons which leads to economic reforms are : Increasing Fiscal deficit Internal debt Overall agricultural promotion, food grain product and industrial production showed negative growth.
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Foreign Exchange reserves fell Inflation rate increases to 14% Confidence of International financial institutions was badly shaken Due to Gulf war, the prices of oil rises
PRIVATISATION
LIBERALISATION
GLOBALISATION
LIBERALISATION
Liberalization of the economy means to free
it from direct or physical controls imposed by the Government. The various types of controls are as follows:
Industrial licensing system Price control or financial control on goods Import license Foreign exchange control Restrictions on investment by big business houses
Industries Increase in investment limit of SSI Freedom to import capital goods Freedom to import technology Free determination of Interest rate
ADVANTAGES OF LIBERALISATION
Improvements in Industries & service sector
rates Quality education and careers to people Improvement of technology in the field of SSI & LSI Improvement in means of communication and Transport.
DISADVANTAGES OF LIBERALISAION
Common man fails to enjoy the imported
goods as they lack purchasing power Danger in political independence Agricultural dominated countries Underdeveloped countries fail to increase their exports in comparison to imports
PRIVATISATION
Privatization of Industries means opening
the gates of Public Sector to Private sector The term privatization is used in two sense Transferring the ownership of public sector to private sector Management and controlling of public sector by private sector without transferring the ownership
CAUSES OF PRIVATISATION
Disintegration of Socialist Economies
OBJECTIVE OF PRIVATISATION
To increase the efficiency and competitive power.
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2. ORGANISATIONAL MEASURES A holding company structure Leasing Restructuring( Financial, Basic ) 3. OPERATIONAL MEASURES Grant of autonomy to PE s in decision making Provision of incentives to the employees Freedom to acquire certain inputs from the market Development of proper investment criteria
GLOBALISATION
Globalization is the process by which a firms
activity become worldwide in scope Doing, or planning to expand , business globally Giving distinction between the domestic market & foreign market Locating the production and other physical facilities of global business dynamics Basing product development and production planning on the global consideration Global sourcing of factors of production Global orientation of organizational structure and management culture
FEATURES OF GLOBALISATION
1. NEW MARKETS
Growing global markets in services New financial markets Deregulation of antitrust laws of mergers Global Consumer markets with global brands
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2. NEW ACTORS Multinational corporations The World Trade Organization International Criminal Court System Regional Blocs More policy Coordination groupsG-77,G-7, OPEC, OECD 3. NEW RULES AND NORMS Multilateral agreements in trade new agendas on environment and social conditions
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New multilateral agreements for services property rights and communication Conventions and agreements on the Global environment 4. NEW TOOLS OF COMMUNICATION Internet and electronic communication Cellular phones Fax machines Faster and cheaper transport Computer aided design
OBSTACLES TO GLOBALISATION
Government Policy and Procedures High cost of basic inputs Poor Infrastructure Obsolescence Resistance to change Poor Quality Image Supply problems Small Size Lack of Experience Limited R&D and marketing research Growing Competition Trade barriers
FINANCIAL ENVIRONMENT
FINANCIAL ENVIRONMENT
Financial environment consists of decision taken by the companies acc.to the Monetary Policy, Fiscal Policy, & Financial Market Structure. Monetary and Fiscal policy are important determinants of business prospects and investment decision These policies encourage investment and production in certain priority sectors and discourages them in non-priority sector. The Monetary, fiscal and financial market structure influence the aggregate supply and demand, level of employment etc.
MONETARY POLICY
Monetary policy refers to the use of instruments within the control of the RBI to influence the level of aggregate demand for goods and services Monetary policy is based on money supply and money stock Measures of money stock are : M1 = Currency with the public + Deposits with banks M2 = M1+ Post office savings bank deposits M3 = M2+ Fixed deposits with banks M4 = M3+ Total post of deposits.
Quantitative or General : The Quantitative weapons of credit control consist of--a) bank rate policy; b) open market operations; and c) variable cash reserve ratios. 2. Qualitative or Selective: Qualitative or Selective credit control weapons area) margin requirements; b) regulation of customers credit; c) control through directives; d) rationing of credit; e) moral suasion and publicity; and f) direct action. a) margin requirements: The loan value of the security= The Market value of the securityThe Margin. Thus, the loan value of an equity share having market value of Rs. 120, at 24 percent margin requirement is : 120-24=96. Hence the maximum of loan of Rs. 96 can be granted on this security by a commercial bank. b) regulation of customers credit: The regulation of consumer credit consists in laying down rules regarding payments and maximum maturities of installment credit for the purchase of specified durable consumer goods. It includes-minimum down payment and maximum period of payment.
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c) control through directives: Directives may be in the form of oral or written statements, appeals or warnings, particularly to curb individual credit structures and to restrain the aggregate volume of loans. d) rationing of credit: The Central Bank may draw the ceiling on the aggregate portfolios of commercial banks so that loans and advances do not exceed this ceiling. e) moral suasion and publicity: It implies persuasion and request made by the central bank to the commercial banks to cooperate with the general monetary policy of the former. f) direct action: It is the most extensively used method of qualitative as well as quantitative credit control by the central bank. It is often used as an alternative to, or in relation with, the bank rate policy or open market operations.
1. 2.
The central bank may charge a penal rate of interest, over and above the bank rate, for the credit demanded, beyond a prescribed limit. The central bank may refuse to give any more credit to those banks whose borrowings are found to be in excess of their capital and reserves.
Fiscal Policy
1. 2. 3.
Taxation: Direct and Indirect-Impact, Shifting and Incidence. Proportional, Progressive, Regressive. Public Debt: Internal and External Public Expenditure: Recession and Inflation
Different instruments have been used by the RBI to contract and create the credit in the market 1. Bank Rate : It is the minimum rate at which the RBI provides financial accomodation to the commercial banks 2. Open Market Operations : Purchase and sale of foreign exchange, Gold and company shares
3. Cash Reserve Ratio : The commercial banks has to keep their cash with RBI 4. Statutory Liquidity Ratio : Maintaining a minimum amount of liquid assets in terms of cash
Change in margin requirement of loans Rationing of credit Moral persuasion Credit Authorization Scheme Credit Monetary arrangements Loan system for delivery of bank credit
FISCAL POLICY
Fiscal policy is related to income and expenditure of Govt. It refers to budgetary policy of Govt. Fiscal policy means the use of Public finances or expenditure, taxes, borrowings and its administration to further our national income
Mobility of Resources Promotion of saving and investment Removal of poverty and unemployment Growth of Public Sector Economic stability To achieve favourable BoP To support private sectors
Reduction in Non-Development Expenditure Agricultural Taxation Control over Black Money More Direct Taxes Reduction in Tax Evasion