HP

company

2004, 2005, 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Name of the company

HEWLETT-PACKARD (hp)

Presented byMayur jain

History of the company

It all started in 1939 when Bill Hewlett and David Packard created HP when they worked on an audio oscillator in a garage in Palo Alto, California. After Walt Disney bought several of these oscillators for their latest movie, Fantasia, the company was off and running. So how did this small company expand from a garage to being the world leader in information technology? While HP began as a company that produced all sorts of electronic products, their first focus was on test products like counters and voltmeters.

Later on in the sixties, HP ended up becoming the founder of Silicon Valley. They got into semiconductors in the early sixties and by 1966, they entered the computer market with the HP 2100and the HP1000. These were sturdy models that lasted for a good twenty years before more advancements saw screen keys and the HP 2640 rise to the occasion. Here is an interesting fact: while HP is given credit as producing the first PC, they avoided alienating their market by calling it a calculator!

1984 saw the emergence of their first inkjet and laser printers. These were meant for the desktop. Later on in the 90s, HP rose in popularity, marketing their computers to the average consumer and opening an online store to help reach them. HP printers were everywhere.

Now, HP printers lead the country in reliable printing supplies and devices. Many different models are available making them suitable for home, small business and corporate use. It is pretty easy to find a household with an HP computer, printer, digital camera and other devices. People tend to stick with one brand and Hoffers everything a person might need for their office.

Board of directors

Mr. Alaa Al Shimy,

the director of Hewlett-Packard

Chairman of the company

Mr. Mark V. Hurdy, The chairman, chief executive officer and president of Hewlett-Packard

Year of establishment...
The company established in Palo alto, California since 1939

HP founders bill Hewlett & David Packard

Logo of the company

Slogan of the company

INVENT

ACQUIRE

Headquarter of the company

Hewlett-Packard Company

3000 Hanover Street

Palo Alto, CA 94304-1185 U.S.A Telephone : (650) 857-1501

Website of the company

http://www.hp.com www.lisa.org/awards

www.hp.com/support
http://trc.hp.com

www.my.proeusve.com

Products of the company

1.Printers LaserJet printers (colour and monochrome). Colour jet printers. PSC/Photo smart all-in-one printers.
2.Digital cameras. Original line. HP E-series. HP M-series. HP R-series. 3.Scanners Scanjet series.

4.PDAs 5.Pocket captures Lx series. Omni go series. Jornada. 6.Desktop calculators and computers Computers terminals. Plotters. Pocket calculators.

7.Business desktop HP X-terminal. HP e-PC (e-Vectra). HP touch smart PC.

8.Thin client Blade system.

9.Personal desktop Compaq presario desktop. HP slim line PC. 10.HP Blackbird 002 11.Business notebooks

Print add of the company

Case study of the company

Reinventing Hewlett Packard with Mark Hurd. Abstract: Hewlett Packards new CEO and president, Mark Hurd took charge in April 2005, replacing the ousted Carleton Fiorina. With Hurd HP was looking for a solid, staid personality who would take the company forward by bringing back lost market share in products and services

and drive the various business units to realize their high potential. The mandate given to Hurd by the board was to steer the sprawling computer and printer company into a more profitable and highgrowth road. Industry watchers wondered if Hurds strategies could overcome the fallout of the $24 billion Compaq merger and help restructure HP to substantially improve bottom lines. The case details HP under Fiorina, impact of the disastrous Compaq deal, the advent of Mark Hurd, and the restructuring that was put in place. It discusses the changes introduced by Hurd, the reorganization of different units and the effect on the companys financial performance.

Pedagogical Objectives:

SWOT Analysis to understand HPs position in the business world when new CEO Mark Hurd took over
Evaluate Mark Hurds Strategy Plan for the future.

Keywords : Hewlett Packard; Restructuring / Turnaround Strategies Case Study; Mark Hurd; Carly Fiorina; Compaq; Market leadership; Printing & Imaging; IT Services; Dell; Management Strategy; UNIX; IBM; Merger; Personal Systems Group; Offshoring; Decentralize

THANK YOU.