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Car Seller Insights based on a survey done in Hyderabad MIT , Trim 05, MPE -03

Anshuk Pal Chaudhuri Ganesh YN Sharath Dodda

Questionnaire Survey Design


To design the buying behavior of consumer Consumers were IT professionals of Hyderabad who interested to buy cars The respondents were asked to give the preference about different factors when

buying cars

Price Model Type Brand Mileage Comfort Safety Features After Sales Service Environment Factors Resale Value Car Availability Warranty Coverage 0% financing Research before buying

Sample Characteristics
Sample consisted of 100 customers among different professionals

having different budget and different knack of types of model

Key Factors in Vehicle Choice


Research Information Comfort Brand Price After Sales Service Safety Features Car Availability Environment Mileage Resale Value 0% Financing 0% 10% 20% 30% 40% 52% 49% 46% 45% 50% 60% 70% 80% 90% 100% 63% 63% 71% 76% 90% 87% 83%

We are call sellers what questions do my survey is answering ?????


So what do we infer? What kind of cars do we build and for whom? Does fuel efficiency based decision really be the most relied one for

average car buying? Whom do we focus on? Which factor should I put it as a top priority before making a decision? How do we price them? Are Hyderabad's techies heading towards making a trade-off between economy towards comfort? Would Hyderabad crowd embrace a green car in the near future? Is infrastructure cause a hindrance to car sales growth in Hyderabad, what is the impact in buying behavior?

What kind of model types is wanted/liked by whom?

Does fuel efficiency based decision really be the most relied one for average car buying?
What do Hyderabad IT Professionals think about mileage requirement? Is majority of them really bothered about it? Do they really agree /strongly agree about mileage being a significant factor?

They dont, they are pretty neutral about

What factors do I need to focus on for selling cars to this segment of people in Hyderabad?
Sharing as much of information about my cars over the internet car portal sites. Analytical statistics show IT professionals spend good amount of time in researching and comparing about the cars. The more we share and float information, the better are the chances. Create better brand building and more comfort for small 4-5 member car After sales free service, pick up & drops close to IT areas ....
Research Information Comfort Brand Price After Sales Service Safety Features Car Availability Environment Mileage Resale Value 0% Financing 0% 10% 20% 30% 40% 90% 87% 83% 76% 71% 63% 63% 52% 49% 46% 45% 50% 60% 70% 80%

Focus Here

90%

100%

Pricing Factor?

Focus Here

Focus Here

Would Hyderabad IT crowd embrace a green car in the near future?

Survey does not seem like that the Hyd. IT crowd would really be interested in green car, but predictive analytics might give a different picture

Are Hyderabad's techies heading towards making a trade-off between economy towards comfort?

Decision: More towards comfort

Lets Summarize our findings


Analysis data about the potential consumers usage of research

information over the internet Accordingly, information about the car need to shared as much as possible over the car portal sites, social media, etc The focus should be prioritized on
Comfort

Brand
Price

Priority on the cars


Coupe cars for females

Hatchback cars for males

Comfort is a driving factor for this segment of customers and not

really focused on fuel efficiency