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Campus Journalism

Ms. Diane C. Dapitanon April 10, 2012 Summer Campus Journalism Workshop

The Campus Paper

A campus paper is a publication, either mimeographed or printed, put out by staff members whose names appear in the masthead or editorial box.
The campus paper has many functions: Aid to students Aid to the school and community

Functions of the Campus Paper

A. Aid to the students provide an opportunity for interesting writing give students the opportunity to learn how to read newspapers; act as a stimulus to better work. develop students power of observation and discrimination

Functions of the Campus Paper

B. Aid to the School & Community educate the community as to the work of the school publish school and community news; create & express school opinions; make known the achievements of the school to the community.

Sections/Parts of a Campus Paper

Local news- news that takes place within
the country

Foreign news- news that takes place

outside the country

Dateline news- an out-of-town news


Sections/Parts of a Campus Paper cont. Index- a slug line

indicating an important inside page story and the page where it is found Folio- consists of the volume and issue number, school year, name of the school paper, place of publication.

Sections/Parts of a Campus Paper cont.

Other things found on the front page (those with asterisk may or may not be present).

Nameplate- the engraved or printed name

of the newspaper, as the Manila Times or Baynews


Sections/Parts of a Campus Paper cont.

EARS- the little boxes on either side of the


BANNER- The principal headline bearing the

boldest and biggest type. If it runs across the page it may also be called a STREAMER.

Sections/Parts of a Campus Paper cont.

Running Head- a head made up of two or

more lines

Headline- The title of any news story. Lead- the beginning of the news story News story- the whole story of an event
composed of the lead and the text which is the elaboration of the lead

Sections/Parts of a Campus Paper cont.

Deck- a subordinate headline place

immediately below its mother headline, also knows as bank or readout.

Sections/Parts of a Campus Paper cont.

Columns- the
horizontal division into parts of the newspaper. (5 columns-school paper)

Column rule- the vertical line that divides the

page into columns (1 inch wide)

Sections/Parts of a Campus Paper cont.

Fold- the
imaginary horizontal line that divides the newspaper equally into two parts. It should not cut the banner photo of the front page.

Sections/Parts of a Campus Paper cont.

Byline- the signature of a reporter preceding

news, feature, articles..

150 die in Benguet slide

Babys body in sack moves mayor to cry.. By Delmar Cario, Vincent Cabreza, Frank Cimatu

Sections/Parts of a Campus Paper cont.

Box- news material enclosed by line rules

Cut- A metal plate bearing a newspapers illustration,

also known as clich


a tagline placed above but smaller than a headline, also known as teaser.

Cutline- The text accompanying photos ad other art

work, better known as a caption.

Credit line- a line giving the source or illustration, as

Reprinted from the Manila Times or Photo by MPI.

Cutline and Credit line

REQUIEM FOR HEROES. Rescuers dig out of the muddy rubble the bodies of a fireman, an engineer and a volunteer who died trying to save the victims of a landslide at Sitio Buyagan in La Trinidad, Benguet, on Friday. EV ESPIRITU/INQUIRER NORTHERN LUZON

Sections/Parts of a Campus Paper cont.

Editorial Page
Folio- consists of the page number, date of
publication, and name of the newspaper, written on top of the page, also found in other pages

Masthead- the editorial box containing the

logo, names of the staff members and position in the staff, subscription rate, the publisher, and other pertinent data about the paper.

Sections/Parts of a Campus Paper cont.

Editorial proper- A commentary written by
any of the editors who comments or gives the opinion of the staff. The stand of the paper.

Editorial cartoon- usually a caricature

emphasizing a simple point. Usually humorous, it has the function of the editorial. It stands by itself and is NOT a complement of the editorial proper.

Editorial Column- a personal opinion

written by the columnist himself.

Masthead/ Editorial box Editorial Proper Editorial Column Editorial Cartoon

Letter to the Editor- a letter

sent in by the reader giving his personal views in certain aspects.

Editorial liner- a
short statement or quoted saying placed at the end of an editorial column or editorial to drive home a message. EDITORIAL LINER

Characteristics of an Editorial Page

Dignified and formal appearance Small masthead or editorial box Larger types for editorial proper Masculine appearance (not the italic or the script type)

Sections/Parts of a Campus Paper cont.

Feature Page
Sections name Folio Columns/ feature articles Byline Photos Captions

Characteristics of Feature and Literary Pages

Feminine appearance ( e.g. italics and script types) Wider columns (usually 3 wide columns) Article Topics Literary Pages Arts and leisure * Poem Religion * short stories Entertainment Comics Reviews


Layouting is dressing up a window.

Layout Definitions
Make-up or window dressing of a page

Arrangement of illustrations, texts and graphics on a page to be printed Selection of font styles, sizes and colors

Importance of Layout
Gives prominence to the news in proportion to its importance Makes the pages appear attractive Gives the paper a personality/individuality of its own Makes the different contents easy to find and read

Conceptual Model of An Excellent Layout

Factors of an Excellent Layout Proportion

Definition: It deals with the ratio of one part to another and of the parts to the whole. Example: Pictures must be sized properly to keep up with other shapes on the page. Dont: Square cuts are undesirable. Do: Length of stories must be considered. A long story may ruin the proportion of the page. A jump story is better than a poorly proportioned page.

Unity (Harmony)
Definition: It is the agreement between parts. Example: The content of every page/double page must blend as a harmonious unit. Dont: No one part of the page should overshadow another. Do: The headlines should complement each other and the pictures should not distract the eyes too much from the type.

Description: It involves the differentiation between the more important and the less important.
Example: News/articles must be displayed according to importance. Do: The news value of every story must determine to what page it should find print, its position on the page, and the style and size of its headline.

Definition/ Description: Visual units on both sides are not identical but are in positions so equated to produce a felt equilibrium.

It is the blending of units as one.

Extraneous factors that harm an excellent layout

Tombstoning -placing two or more headlines on approximately the same level specially if they are of the same font size and type



*Put a cut /picture between columns; use different font size and style for headlines.

Bad breaks
-breaking stories to the top of columns.


H3 H2

*The top of every column should have a headline or a cut.

Separating related stories and pictures

News story( H2) Cut or pictur e for H2


Gray areas or sea of gray

*Use fillers instead.

Screaming headline
one that is too big for a short or unimportant story



*Use only the banner or streamer structure for the most important headline.

Heavy tops ( Dont make the page top heavy.)




*Proportion texts and pictures.

Fit them all

Avoid many headlines of the same size on a page. There should only be 5- 7 headlines on the front page. Placing small heads on rather long story This refers to headline font size. Proportion headline font size or type to the news story length.


1. Perfect Balance Makeup Ex. A large headline,

placed in the right hand columns of a five column front page, is balanced with a corresponding large one in the first and second column. Other headlines are similarly arranged. A one-column cut at the top of the of the column four. The New York Times is noted for this type of makeup.


2. Brace or Focus Makeup

Headlines are diagonally arranged from the upper left to the lower right hand corner or vice-versa just like the brace supporting house. Balance is obtained by various devices such as two-column heads, boxes, and cuts which are used to offset the weight concentrated in the upper right or upper left hand corner.

TORCH 3. Broken Column Makeup

The page is broken into several units to give space to many stories. Symmetry is obtained by carefully arranging the contents so as not to cancel each other by their nearness. Large heads and cuts are placed where they give the page a pleasing pattern.


4. Contrast and Balance (Occult) Makeup

Type groups that are arranged at varying distances from the center like two boys on a see-saw. It is sometimes called occult or hidden balance because the type group with its headline may be balanced with a picture, an illustration or a box, instead of another type group.

TORCH 5. Streamlined Makeup

The format is similar to that of the contrast and balance makeup. However, the nameplate is usually floated, headlines are flushed in cap and lower-case (clc) type, and large body types are often used. Instead of boxing stories in full, three quarter boxes are resorted to.

TORCH 6. Circus Makeup

It is broken-column carried to the extreme. The page is broken up with no attempt at regularity, symmetry, or order. Many headlines of all sizes; boxes and cuts are scattered all over the page, each clamoring for attention, and screaming as barkers in a carnival circus do. There is no focus.

Layout Design 1

The X Format

Layout Design 2
The Curve Format

Layout Design 3

The L Format

Layout Design 4

The J Format

Layout Design 5
The Umbrella Format

Cruz,C. J..(1997). Campus journalism and newspaper advising. Manila: Rex Bookstore.
Editorial column. October 12.2009, from Editorial page. Retrieved October 10, 2009,from editorialpages/index.html Editorial page pictures. Retrieved date October 10, 2009 , from Feature page articles. Retrieved October 12, 2009, from

Fetalvero, Eddie G.. (Sept. 11-12, 2003). Layouting a newspaper: A lecture delivered during the Echo-seminar Workshop of The Harrow. RSC Library.

Front page layout. Retrieved October 15, 2009, from tft layout jpg. Letter to the editor.Retrieved October 12, 2009 ,from Tanodra, E.Q.. (1993). Principles of campus journalism. Philippines: ABC-EPSDA. Writing a letter to the editor. Retrieved October 12, 2009, from