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Introduction
The company was incorporated in 1967 as Hoechst Pakistan Limited. Manufacture of pharmaceuticals and specialty chemicals began in 1973. In 1977 the company went public and was listed on the Karachi Stock Exchange.
By virtue of several mergers, acquisitions and divestitures the company underwent several reincarnations over the years. Today, the company is sanofi-aventis Pakistan limited while the corporate identity is simply Sanofi.
VALUES
At sanofi-aventis, our values define our ethics and serve as the moral compass of the company. They are the DNA of the company and distinguish us from other companies.
Flagyl Review
Flagyl is use for the treatment of infections of anaerobic bacteria or are suspected to be the cause. Flagyl is active against a wide range of pathogenic micro-organisms notably species of Bacteroides, Fusobacteria, Clostridia, Eubacteria, anaerobic cocci and Gardnerella Vaginalis.
Flagyl (Metronidazole)
Flagyl 200mg Tablet: Each film coated tablet contains 200mg of Metronidazole B.P. Flagyl 400mg Tablet: Each film coated tablet contains 400mg of Metronidazole B.P. Flagyl Suspension: Each 5ml of suspension contains Metronidazole Benzoate equivalent to 200mg of Metronidazole B.P. Flagyl Infusion: Each 100ml bottle contains 500mg of Metronidazole B.P. (0.5%W/V).
Alternates
Gramex By Platinum Pharmaceuticals Entamizole By Abbot Klint By Sami Pharmaceuticals Metodine By Searle Pharmaceuticals
Distribution Channel
Market Segmentation
Pathogenic micro-organisms notably species of Bacteroides Fusobacteria Clostridia Eubacteria Anaerobic cocci Gardnerella vaginalis
Target Marketing
The reason that pharmaceutical is fragmented market so we use target marketing techniques. To those specialized physicians that are particularly practice in the segmented areas. General physician , surgeons etc.
Available in 4 variants Low Operating Overhead means High Manageability Skills Research product. Market Leader State-of-the-art laboratory equipment and an experienced research staff High Branding, they are at grass root level.
High-Risk Business Modeling means if a new research is there in market that reject the on going research, the whole business model goes down. Outdated medical equipment.
Health-conscious consumers Recently published research Increased demand for pharmaceutical products. Changes in Food and Drug Administration standards.
Increased government regulation Rivals A declining economy Increasing research and development (R&D) costs A decrease in the global population. Political conditions
Entamizol e
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Sanofi-Aventis is present all over Pakistan comprising of 15 Distribution Centers at: Karachi Lahore Hyderabad Sukkur Bahawalpur Multan Quetta Faisalabad Sargodha Rawalpindi Gujranwala Peshawar Mardan Swat Gilgit
Antiamoebic Anti-infective Generally Positioned use as anti-mycotic (Antifungus) . Use for stomach disorder.
Promotional Strategy
Medical Campaigns Chemist Trainings Doctors Presentation Promotions Samples Give-Aways Volume discounts (for distributors)
Differentiation
High quality Packaging Market Leader Specific Composition of Metronidazole only Other Competitors like: Entamizole Tablet contains Diloxanide furoate 250mg Metronidazole 200mg Entamizole DS contains Diloxanide furoate 500mg Metronidazole 400mg Entamizole Suspension contains Diloxanide furoate 250mg Metronidazole benzoate 320mg equiv to metronidazole 200mg Proven Results
Value: Total Value in Pharmaceutical Market. Unit Sale: Number of Units Sold. Growth: Growth Rate in Pharmaceutical Market. Market Share: Total Share of Product in Pharmaceutical Market.
Recommendations
Sustain better relationship with stake holders. Increase market coverage. Add more distribution channels. Sales promotions. Relationship with doctors.