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Background
1940 : Military Context
1950s and 1960s
The Concept
For example, subordinate assessments of a supervisors performance can provide valuable developmental guidance, peer feedback can be the heart of excellence in teamwork, and customer service feedback focuses on the quality of the teams or agencys results.
PROCESS
The Appraisers
Its Contribution
Superiors
Cautions to be addressed
Observe and measure
Trained
Coaching and developing employees as well as planning and evaluating their performance.
Its Contribution
Self
The developmental focus of self-assessment is a key factor. Self-appraisals are particularly valuable in situations where the supervisor cannot readily observe the work behaviors and task outcomes.
Cautions to be addressed
Low correlations between self-ratings and all other sources of ratings,.
This discrepancy can lead to defensiveness and alienation if supervisors do not use good feedback skills.
Its Contribution
Peers
Move the supervisor into a coaching role rather than a purely judging role.
Cautions to be addressed
Appropriate only for developmental purposes Confidentiality Familiar with the team members tasks and responsibilities. The culture of the organization skills.
Its Contribution
Subordinates
Comprehensive picture of employee issues and needs. Employees feel they have a greater voice in organizational decision-making. Supervisors interpersonal skills.
Its Contribution
Customers
Expands the focus of performance feedback in a manner considered absolutely critical to reinventing the organization.
Cautions to be addressed Customers, by definition, are better at evaluating outputs as opposed to processes and working relationships. Time-consuming process. Availability and willingness
Pratik Kumar Corporate VP HR, Wipro Technologies LimitedOne of the pioneers of 360 degree PA in India.
Advantages
To the team
To the individual Helps individuals to understand how others perceive them. Uncover blind spots.
To the organization Reinforced corporate culture by linking survey items to organizational leadership competencies and company values Better career development for employees Improves customer service by involving them Conduct relevant training
Problems
Costly and time consuming. Issues like safeguarding the process from unintentional respondent rating errors.
These programs tend to be somewhat shocking to managers at first. Amoco's Bill Clover described this as the
SARAH reaction: Shock, Anger, Rejection, Acceptance, Help
NOVELL INDIA LTD ADITYA BIRLA GROUP TATA FINANCE LTD WIPRO INFOSYS RELIANCE INDUSTRIES HCL CAREER LAB, USA BIZWIZ, CANADA