Submitted By:

RACHYITA PURI PARAMVIR SINGH

Headquartered in Norwalk ,Connecticut

MEMBERS IN XEROX
PRESENT Key people - Ursula Burns, CEO -Anne M. Mulcahy ,Chairman Employees 53,600 (2009) 9,400+ patents(2009)

$880 million spent on R&D (2009)

Xerox locations-160 countries. On September 28, 2009, Xerox

announced the intended acquisition of Affiliated Computer Services for $6.4 billion.

Xerox Mission Statement

XEROX AT A GLANCE
Founded in 1906, Rochester, NY, US. Headquartered in Norwalk ,Connecticut (moved from

Stamford, Connecticut in October 2007 ). PARC founded in 1970. Incorporated in 2002 as an independent centre. Xerox employs 57,400 people world wide and has locations in nearly every country of the world. With larger operations in Canada, Europe and the U.S.

Fuji Xerox was established in 1962 as a 50:50 partnership with Rank Xerox European. Rank Xerox , later extended to Asia and Africa, has been fully owned by Xerox Corporation since 1997. The Rank Xerox name was discontinued following the buyout, and the Rank Xerox Research Centre was renamed to the Xerox Research Centre Europe.

PRODUCTS
Xerox today manufactures and sells a wide variety of office and

production equipment including LCD Monitors, photo copiers, Xerox Phaser printers, multifunction printers, largevolume digital printers as well as workflow software. Xerox also sells Scanners and digital presses. On 29 May 2008, Xerox launched the Xerox iGen4 Press.

Xerox sells both colour and black and white printers under the Xerox Phaser and Colour Qube brand.

Xerox also produces fax machines, professional printers, black and white copiers.
Xerox produces many printing and office supplies such

as paper in many forms, and solid ink . Also offers consulting services and printing outsourcing.

The Success Story :

The Success Story From year 1946 to 1973 annual sales

growth exceeded 25%. Annual growth of earning exceeds 35%. The above achievements were in plain paper copier business. In the year 1959 the company introduced 914 plain paper copiers that was early revolution in this business. The copying equipment business achieved the growth from 20 million in 1959 to 9.5 billion in 1965 just within 6 years In 1990 the world copy business was over 900 billion copies.

HURDLES
HURDLES AT THE END OF 70S PROBLEMS

STARTED. DUE TO THE ENTRY OF DOMESTIC AND FOREIGN COMPANIES. REVENUE FELL FROM 96% TO 45% IN SAME PERIOD. COMPANY WAS IN COMPETITIVE PRESSURE , DUE TO INTRODUCTION OF LOW RANGE COPIERS BY JAPANESE FIRMS. THE JAPANESE COMPANIES WERE SELLING THEIR EQUIPMENTS AT XEROXS MANUFACTURING COST.

ATTEMPTS FOR SURVIVAL :

Xerox developed a corporate revitalization plan called

Leadership through quality. Plan was developed to meet customers requirements. Senior management drives this LTQ plan with the help of employees to focus on the process as well as products. LTQ plan was fully integrated business process. Major components of LTQ are:1)Employee involvement 2)Competitive benchmarking 3)Quality improvement process

COMPETITIVE BENCHMARKING :
Benchmarking is learning experience where the best

practices are observed and measured to create target for future achievements. Benchmarking is a part of total quality leadership program. It requires competitive data, practices, performance, decision making and communication at all levels of organization. Benchmarking is continuous process of measuring Xerox's products , services and business practices against the toughest competitors or market leaders. The goal is superiorities in all areas like-Quality Product, Reliability & cost.

SWOT ANALYSIS
Strong corporate brand.

PARC (strong R&D lab).

Efficient working solutions for companies

worldwide. Strong environmental focus. The organization has a reputation for innovation and high quality management. Qualified suppliers. Successful implementation of benchmarking.

WEAKNESS
PARC became independent centre for

commercial innovations. Fuji Photo Film Co. raised its stake in the venture to 75% in 2001. Operates in an ever changing, fast pace market dynamic. Less focus on product features. Fell behind HP and Kodak.

OPPORTUNITIES
An outstanding customer service
experience. Acquisition of Affiliated Computer Services (ACS). Focus on environmental features of products. Reuse and recycling . Xerox has set three goals for their Waste free products:-

 efficient use of materials and energy.

minimal use of hazardous substances. Low emissions and noise

THREATS
Competitors- HEWLETT-PACKARD, CANON

INC,RICOH COMPANY LTD. Financial constraints. Growing pressure on companies to become Carbon neutral.

Assets and Competencies Technology Alliances Financial Position

Sharp

Canon

Minolta

Rocoh

Xerox

Strong

Average

Weak

Threat of new entrants

Bargaining power of suppliers

Competition among existing firms

Bargaining power of existing firms

Threat of substitute products

Reason for Five Forces

Basis of competition Focus on core competency Create a competitive advantage
Build barriers to entry

Build switching costs

Change the basis of competition Balance power in supplier relationships

What factors account for Xeroxs continuing Problems?

Failed to commercialize new technology . Failing to hire the right people for essential positions. Reduced focus on Xerox business. Misguided priorities approved by CEO. Always beat up on suppliers. Shrinking Profits Rummors by Thomson Reuters

Violations of the GAAP.

Auditing by KPMG.

How can Xerox better anticipate and plan for the future?
Focus on business process management . Asset Sales and Cost Cutting. Make deep cut in R&D Follow the Recommendations of outside

advisors.

How can Xerox better integrate its marketing plan?

Defining organization mission. Establishing strategic business units. Setting marketing objectives. Performing situation analysis. Developing marketing strategy. Implementing tactics. Monitoring results.

Xerox Strategy to win

Execute on growth initiatives

Capitalize on market opportunities

Expand distribution

Leverage distribution investment

Secure future Technology leadership

Build on Xerox heritage of innovation

Optimize productivity & infrastructure.

Drive cost reductions & margin Improvement.