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Human Resource Management

TENTH EDITON

SECTION 3
Training and Developing Human Resources

Robert L. Mathis John H. Jackson

Chapter 9

Training Human Resources

2003 Southwestern College Publishing. All rights reserved.

PowerPoint Presentation by Charlie Cook

Learning Objectives
After you have read this chapter, you should be able to:
Define training and discuss why a strategic approach is important. Discuss the four phases of the training process. Identify three types of analyses used to determine training needs. Describe internal, external, and e-learning as training delivery approaches. Give an example for each of the four levels of training evaluation.

2002 Southwestern College Publishing. All rights reserved.

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The Nature of Training

Training
A process whereby people acquire capabilities to aid in the achievement of organizational goals. Employers spend $60 billion on training annually.

The Context of Training


Organization Competitiveness and Training
Training make organizations more competitive Training helps retain valuable employees Training is no longer the first casualty of a business downturn.

2002 Southwestern College Publishing. All rights reserved.

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The Context of Training

Organization Competitiveness and Training


Training makes organizations more competitive Training helps retain valuable employees Training is no longer the first casualty of a business downturn.

Training as a Revenue Source


Marketing training with or alongside products can contribute significantly to a firms revenues.

2002 Southwestern College Publishing. All rights reserved.

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The Context of Training (contd)

Integration of Job Performance, Training, and Learning


Training is moving closer to the job to achieve real time learning. Training is using more real-world problems to increase employee learning.

2002 Southwestern College Publishing. All rights reserved.

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Performance Consulting

Figure 91
2002 Southwestern College Publishing. All rights reserved. 96

Typical Division of HR Responsibilities: Training

Figure 92
2002 Southwestern College Publishing. All rights reserved. 97

Linking Business and Training Strategies

Source: Based on ideas from Lisa A. Burke and Joseph V. Wilson III. 2002 Southwestern College Publishing. All rights reserved.

Figure 93
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Basic Business Strategy Concepts

Low-cost leader
Attempting to increase market share by focusing on the low cost of the firms products or services, compared to competitors.

Differentiation
Trying to make the firms products or services competitively different from others in the industry in terms of quality, service, technology, or perceived distinctiveness.

2002 Southwestern College Publishing. All rights reserved.

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Training Process

Figure 94
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Sources of Training Needs Assessment

Figure 95
2002 Southwestern College Publishing. All rights reserved. 911

Establishing Training Objectives

Gap Analysis
The distance between where an organization is with its employee capabilities and where it needs to be.

Types of Training Objectives


Knowledge: Impart cognitive information and details to trainees. Skill: Develop behavior changes in how job and tasks are performed. Attitude: Create interest and awareness of the training importance.

2002 Southwestern College Publishing. All rights reserved.

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Elements of Training Design

Figure 96
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Learning: The Focus of Training

Learner Readiness
Ability to learn
Learners must possess basic skills (3Rs)

Motivation to learn
Learners must desire and value training

Self-efficacy
Learners must believe that they can successfully learn the training content

2002 Southwestern College Publishing. All rights reserved.

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Learning Styles Adult Learning Principles


Have need to know why they are learning something. Have need to be self-directed. Bring more work-related experiences into the process. Employ a problem-solving approach in the experience.

Are motivated by both extrinsic and intrinsic factors.

2002 Southwestern College Publishing. All rights reserved.

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Learning Practices

Active Practice
The performance of job-related tasks and duties by trainees during training

Spaced Practice
Several practice sessions spaced over a period of hours or days

Massed practice
Performance of all the practice at once.

2002 Southwestern College Publishing. All rights reserved.

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Learning: Behaviors

Behavior Modeling
Copying someone elses behavior by observing how another person deals with a problem.

Reinforcement
Law of effect states that people tend to repeat behaviors that are rewarded and avoid behaviors that are punished.

Immediate Confirmation
Reinforcement and feedback are most effective when given as soon as possible after training.

2002 Southwestern College Publishing. All rights reserved.

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Learning: Types of Training

Required and Regular Training

Job/Technical Training

Types of Training
Developmental and Innovative Training Interpersonal and Problem-Solving Training

2002 Southwestern College Publishing. All rights reserved.

918

Course Types and Training Expenditures

Source: Mark E. Van Buren, ASTD State of the Industry Report, 2001 (Alexandria, VA: ASTD, 2001), 13. Used with permission. 2002 Southwestern College Publishing. All rights reserved.

Figure 97

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Orientation: Training for New Employees


Achievements of Effective Orientation

Favorable Impression

Provides Information

Co-Worker Acceptance

Socialization and Integration

Performance and Productivity

2002 Southwestern College Publishing. All rights reserved.

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Effective New Employee Orientation


Prepare New Employee

Consider buddy mentors


Use an orientation checklist

Cover needed information


Present information effectively Avoid information overload Evaluation and follow-up

2002 Southwestern College Publishing. All rights reserved.

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Training Delivery: Considerations


Nature of training Subject matter Number of trainees Individual vs. team Self-paced vs. guided Training resources Costs Geographic locations Time allotted Completion timeline

2002 Southwestern College Publishing. All rights reserved.

922

Internal Training

Informal Training
Training that occurs through interactions and feedback among employees.

On-the-Job Training (OJT)


Problems with OJT
Poorly-qualified or indifferent trainers Disruption of regular work Bad or incorrect habits are passed on

2002 Southwestern College Publishing. All rights reserved.

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Stages of On-the-Job Training

Figure 98
2002 Southwestern College Publishing. All rights reserved. 924

External Training

Reasons for External Training


May be less expensive to outsource training Insufficient time to develop training Lack of expertise Advantages of interacting with outsiders

E-Learning: Training Online

2002 Southwestern College Publishing. All rights reserved.

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External Training: E-Learning

E-Learning: Training Online


The using the Internet or an organizational intranet to conduct training online.

Criteria for adopting e-learning:


Sufficient top management support and funding Accepting the idea of decentralized and individualized training Current training methods not meeting needs Computer literacy and access to computers Time and travel cost concerns for trainees The number and self-motivation of trainees

2002 Southwestern College Publishing. All rights reserved.

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Developing E-Learning

Figure 99
2002 Southwestern College Publishing. All rights reserved. 927

Advantages and Disadvantages of E-Learning

Source: Developed by Lisa A. Burke. May not be reproduced without permission. 2002 Southwestern College Publishing. All rights reserved.

Figure 910
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Training Methods

Cooperative Training

Distance Training/Learning

Training Methods

Instructor-Led Classroom and Conference Training

Technology and Training


2002 Southwestern College Publishing. All rights reserved. 929

Levels of Training Evaluation

Figure 911
2002 Southwestern College Publishing. All rights reserved. 930

Balancing Costs and Benefits of Training

Figure 912
2002 Southwestern College Publishing. All rights reserved. 931

Training Evaluation (contd)

Cost-Benefit Analyses
Comparison of costs and benefits associated with training

Return on Investment Benchmarking Training

2002 Southwestern College Publishing. All rights reserved.

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Evaluation Designs

Post-Measure

Pre-/PostMeasure Pre-/PostMeasure with Control Group

Evaluation Design

2002 Southwestern College Publishing. All rights reserved.

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