BUSINESS ENVIRONMENT

PRESENTATION ON ITCs CSR

Submitted To Dr. (Prof.) Priya Dwivedi

Submitted By Pooja Tekwani Sachin Pathak Saijeeth Vasudevan

ITC
ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC has a diversified presence in many products. Few of them are Cigarettes, Hotels, Paperboards & Specialty Papers and other FMCG products. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value.

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ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value.

ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part.
ITC has innovatively crafted unique business models that synergize long-term shareholder value creation with enhancing societal capital. This commitment is reflected when ITC measures accomplishments not only in terms of financial performance but also by the transformation ITC has consciously engendered to augment the social capital of the nation.

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ITC's 'Triple Bottom Line' approach economic environmental social capital of the country The company focuses on twin goal .i.e. the shareholder value enhancement and societal value creation.

ITC's CSR
Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. CSR is represented by the contributions undertaken by companies to society through its business activities and social investment.

The company has been undertaking several CSR initiatives over the years and been appreciated for them globally.

The company's innovative ways and heavy investments to achieve the 'triple bottom line'

KEY INITIATIVES TAKEN BY ITC

Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. CSR is represented by the contributions undertaken by companies to society through its business activities and social investment.

The company has been undertaking several CSR initiatives over the years and been appreciated for them globally.

The company's innovative ways and heavy investments to achieve the 'triple bottom line'

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e - Choupal Social & Farm Forestry Watershed Development Women's Empowerment Livestock Development Primary Education

E - CHOUPAL
In 2000, harnessing the empowering force of information technology and its scalabilty, ITC launched e-Choupal - a knowledge portal providing farmers with a range of information and services. It was designed to enable them to bargain collectively and enhance their transactive power. Today e-Choupal is a vibrant and rapidly growing zone of business and interaction for over 4 million farmers.

Today 4 million farmers use e-Choupal to advantage - bargaining as virtual buyers' co-operatives, adopting best practices, matching up to food safety norms.

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ITC's strategic intent is to develop e-Choupal as a significant twoway multidimensional delivery channel, efficiently carrying goods and services out of and into rural India. The network of 6,500 e-Choupalcentres spread across 40,000 villages has emerged as the gateway of an expanding spectrum of commodities leaving farms. The reverse flow carries FMCG, durables, automotives and banking services back to villages. ITC is transforming the way farmers do business, and the way rural markets work.

SOCIAL & FARM FORESTRY

ITC's social & Farm forestry program emerged in response to its challenge to source effective pulp wood from sustainable sources to enhance its competitiveness. ITC innovatively leveraged it's pulpwood requirements to provide sustainable livelihood opportunities to poor and tribal marginal farmers, by assisting them to convert their private wastelands into productive pulpwood plantations. This program has not only created sustainable source of livelihood for a large no. of disadvantaged sections of society .

INTEGRATED WATERSHED DEVELOPMENT

ITC promotes watershed projects in water stressed areas providing precious water resources for agriculture and rural communities and livestock. The program facilitates building, reviving and maintaining water harvesting structures as well as management of water resources. ITC signed MOU with the government of Maharashtra to implement NREGA in 2 blocks of Jalna district on an integrated watershed programme basis covering 50 villages.

INTEGRATED AGRICULTURAL DEVELOPMENT

The program promotes a combination of solutions for optimizing water management and enhancing farm productivity. Farmers are motivated to form agri-business centers, enabling them to pool knowledge and resources, have access to quality inputs on time and improve productivity and quality. ITC promoted crop diversification with good market linkages. Organic spices, medicinal and aromatic plants were promoted under this initiative.

LIVESTOCK DEVELOPMENT
The program assists small landless farmers to upgrade livestock quality through cross-breeding by artificial insemination to boost milk productivity by a factor of 6 to 9 times. The program also provides integrated animal husbandry services.

WOMEN'S EMPOWERMENT
ITC's initiative provides sustainable economic opportunities to poor women in rural areas by assisting them to form self-help groups that enable them to build small savings and finance selfemployment and micro-enterprise.

The total turnover of women managed micro enterprises was Rs. 61.14 lakhs, the bulk of which was accounted by the sale of raw agarbattis and chikankar garments.

UNIVERSAL EDUCATION
The program is aimed at increasing chances of employability either through imparting training in skills or better education. In order to increase enrolment, poor children receive school uniforms and text/exercise books. A network of rural libraries and resource centers enrich the process of learning for these children. An innovative initiative of roaming laptop program is also provided to government schools in rural areas.

AWARDS AND RECOGNITIONS

The inaugural Worlds Business Award in 2004 The development Gateway award in 2005 The Stockholm Challenge Award The corporate social responsibility Crown award TERI corporate award for social responsibility 2008 Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007 Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 United Nations Industrial Development Organization (UNIDO) Award Readers' Digest Pegasus Award