RETAIL SCENARIO AND STRATEGIES OF U.S.

RETAIL MARKET
Presented by :Chaitali Parikh

RETAIL SCENARIO
Retail is the second-largest industry in the United States both in number of establishments and number of employees. The U.S. retail industry generates $3.8 trillion in retail sales annually ($4.2 trillion if food service sales are included), approximately $11,993 per capita. Retail trade accounts for about 12.4 percent of all business establishments in the United States. Single-store businesses account for over 95 percent of all U.S. retailers, but generate less than 50 percent of all retail store sales.

The retail industry accounts for about 11.6 percent of U.S. employment. Annual retail employment averaged 15.3 million people in 2005. Ten year employment projections expect retail to increase 11.0 percent, versus 14.8 percent overall.

Top Retailers of U.S

Company Name Rank

1) Wal - mart 2) Home Depot 3) Kroger 4) Costco 5) Target 6) Sears Holding 7) Walgreens 8) Lows 9) CVS 10) Safe Way 11) Toy R Us 12) Circuit City 13) Dollar General 14) A&P 15) Albertson 16) Food Lion

1 2 3 4 5 6 7 8 9 10 26 29 36 45

Strategies of the Retailers

Wal-Mart
Provide customer delight Employee welfare Diversity of services Tracking new market through segmenting Environment friendly

Supply chain innovation

Wal-Mart
Social welfare schemes. Expansions Mergers and acquisitions

Sponsorships Technological innovations

Kroger
The main 3 strategies on which the store works are:1) Value heavy focus on price 2) Upscale emphasis is on service and product selection 3) Mainstream intended to serve the vast majority

The Others are: Expansion and mergers Partnerships Rebranding The market place concept

COSTCO Wholesale
A anti wal-mart shop
Take care of your employees. Keep prices low. Pay attention to the customer, not the competition. Use surprise to create excitement. Focus on a few core options.

TARGET
Acquisition
Macy's Coronado Center, Albuquerque, NM; Macy's Westminster Mall, Westminster, CA; Robinsons-May Glendale Galleria, Glendale, CA; and Strawbridge's Springfield Mall, Springfield, PA.

Sponsoring events
Annual Minneapolis Aquatennial, Museum of Modern Art, Weekend America radio, Oscars, Emmys, Grammys, and the Golden Globes.

Mergers with
Designer Tara Jarmon, The Knot, Amazon Enterprise Solutions

Expansion In
New toy boutique, Ice cream chain, No of Stores, grocery.

Social Responsibility
5 percent of its pre-tax operating profit, The Target/Salvation Army Wish List, The Strength of Many The Power of One

FOOD LION
Rebranding Expansion New areas, no of stores Environmental protection schemes Remodeling of stores Consulting services food sector

ALBERTSONS
To create a shopping experience that pleases our customers A workplace that creates opportunities and a great working environment for their associates A business that achieves financial success Disinvestment Segmenting and catering to the niche

THE GREAT INDIAN AND PACIFIC TEA COMPANY

Delighting customers
Unique solution Reduced its store Segmenting on the basis of Demand and need. (Niche market) Supply Chain Initiative Online ordering and delivery service Upgrading

WALGREENS
One place for all Innovativeness and grabbing the opportunity High value products Management dedicated to growth

CVS PHARMACY
Expansion:New stores and technology to drive strong future growth - both organically and through acquisition. Promotion strategy launch a loyalty card program, wrap up" their holiday Segmenting on basis of lap of luxury, one for all, kids both big and small, fit and fabulous people, people who it all.

TOYS R US
New Ventures In-Store and Online Expansion Promotions techniques online gift card service, appearing in movies and tv shows holiday shopping, in-store events for new and expectant parents Social Welfare

CIRCUIT CITY
Six Sigma In partnership IBM, Napster etc Supply Chain Innovation Social Welfare Multi-Channel integration

DOLLAR GENERAL
Expansion of its Dollar General Market format, larger stores Realignment of its merchandising Dollar General goes private Social Welfare

CONCLUSION
These are strategies which every retailers has successfully implemented Social welfare:Sponsoring events:Opening new segment in the shop:Giving cards availability to customers:Mergers and acquisition Catering to Niche market:One shop for all

Expansion

THANK YOU