ADITYA BIRLA GROUP

BY RUPA SAI

 Date Of Incorporation

In the year 1857

Head Office:
Aditya Birla Centre, 4th Floor,C-wing, SK Ahire Marg, Worli, Mumbai-400030, Maharashtra.

History
Shiv Narayan Birla started cotton trading operations in the small town of Pilani in Rajasthan. Ghyanshyam Das Birla (G.D birla)-1919-he set the manufacturing company. Grandson of G.D.Birla is Aditya Vikram Birla-1964 . Son of A.V.Birla is Kumar Mangalam Birla-1995. Headquartered in Mumbai. Operates in 33 countries with more than 1,33,000 employees worldwide.

VISION
To be a premium global conglomerate with a clear focus on each business.

MISSION
To deliver superior value to customers, share holders, employees, and society at large.

BOARD OF DIRECTORS
Mr. Kumar Mangalam Birla Chairman Mrs. Rajashree Birla

Mr. M.L. Apte

Mr. B.V. Bhargava Mr. R.C. Bhargava Mr. Arun Kanti Dasgupta Mr. Cyril Shroff Dr. Thomas M. Connelly Mr. Shailendra K. Jain Mr. D.D. Rathi

CONT. Mr. Adesh Gupta, Whole-Time Director

Mr. K.K. Maheshwari, Whole-Time Director

Manager & Chief Financial Officer

Mr. Adesh Gupta

Company Secretary
Mr. Ashok Malu

In India
Aditya Birla Group runs 42 schools, which provide quality education to 45,000 children. Of these, over 18,000 children receive free education.
Its 18 hospitals tend to more than a million villagers.

Global Positions
No.1 in viscose staple fibre. No.1 producer of carbon black. The fourth largest producer of insulators.

The 7th largest cement producer globally.

Among the world's top 15 BPO companies . Among the best energy efficient fertiliser plants. The fifth-largest producer of acrylic fibre.

Some Historical Achievements in India

1857 -The foundation of the Birla Group of Companies is laid by Shiv Narayan Birla cotton trading operations commence at Pilani, Rajasthan. 1958 -Hindalco is incorporated. (Aluminium)

1966-The Indian Rayon Corporation Ltd is acquired.

1988 -joint venture with Hindustan Petroleum Corporation

2000 -Indian Rayon acquires Madura Garments.

2006-Hindalco in a joint venture with Almex USA Inc.

Position in India
Largest Cement player in India. The top fashion (branded apparel) and lifestyle player. Second largest player in Viscose filament yarn. The largest producer in Chlor-Alkali sector. A leading player in Life Insurance and Asset Management.

GROUP PROFILES Group companies :

Grasim Industries Ltd.

Aditya Birla Minacs Worldwide Limited

Essel Mining & Hindalco Industries Ltd. Industries Ltd Aditya Birla Nuvo Ltd. UltraTech Cement Ltd. Idea Cellular Ltd.

Aditya Birla Insulators

PSI Data Systems

Joint ventures
o Birla Sun Life Insurance

o Birla Sun Life Asset Management Company Ltd.

o Birla Sun Life Distribution Company Ltd. o Tanfac Industries Ltd.

International Establishments
o Thailand o Philippines o Indonesia o Egypt

o China
o Canada

o Australia
o Laos

o North and South America, Europe and Asia

ORGANIZATIONAL STRUCTURE OF THE COMPANY

Products

TEXTILES

GARMENTS

Brands

BALANCE SHEET
Net Fixed Assets (Including Capital Advances)

2011-12 USD Million4 Rs. Crore 395 1,120 1,120 544 2,059 1,976 5,598 5,598 2,719 10,294

2010-11 (Rs. Crore) 1,858 5,424 53 5,477 1,526 8,862

2009-10 (Rs. Crore) 1,815 5,436 5,436 1,229 8,480

2008-09 2007-08 (Rs. Crore) (Rs. Crore) 1,605 4,982 730 5,712 1,432 8,750 1,502 3,910 98 4,007 1,459 6,967

Long Term Investments

Current Investments
Total Investments Net Working Capital 1 Capital Employed Share Capital 2 Share Warrants 3 Reserves & Surplus Net Worth Working Capital Loans 1 Other Loans Total Debt

23 1,113 1,136

114 5,565 5,679

114 5,287 5,401

103 142 4,416 4,662

95 377 3,649 4,122

95 377 3,551 4,024

444 448 891 32 2,059

2,218 2,239 4,457 158 10,294

1,102 2,185 3,287 174 8,862

844 2,796 3,640 178 8,480

848 3,600 4,448 180 8,750

902 1,841 2,743 200 6,967

Deferred Tax Liabilities (Net)

Capital Employed

Aditya Birla Awards

Individual Awards
Chairman's Awards for Individual Excellence :
This prestigious award felicitates individual efforts at all levels. Each year, the Chairman personally selects the winners and presents the awards at the Groups awards ceremony.

Team Awards
Aditya Birla Awards for Outstanding Achievement :
These awards presented biennially, recognise superior teamwork, outstanding achievement (benchmarked internationally), and the longterm inspirational value exhibited.

PRIDE Awards
Performance Recognition in Delivering Excellence (PRIDE) is a monetary recognition program to reward and recognize outstanding contributions in businesses and corporate functions. These awards can be awarded for individual as well as team excellence.

MAJOR COMPETITORS
RELIANCE INDUSTRY TATA HINDUJA GROUP GODREJ

SECTORWISE COMPETITORS
TEXTILES COPPER ALUMINIUM CEMENT TELECOMUNICATION

RELIANCE

VEDANT GROUP

AMBUJA

BHARTI AIRTEL

RAYMOND
MAYUR

ESSAR
SAIL TATA

UNITECH
BHEEMA

RELIANCE
VODAFONE BSNL

STOCK MARKET
NSE: Rs.20.74
PREV. CLOSE:21.83
OPEN PRICE :20.74

BSE: Rs.20.80
PREV. CLOSE:21.85 OPEN PRICE:20.80

FACE VALUE:Rs.1.00

BOOK VALUE:Rs.7.47
MARKET CAP (RS CR):120.61

CORPORATE SOCIAL RESPONSIBILITY

ADITYA BIRLA SCHOOLS

ADITYA BIRLA INSTITUTIONS

 ADITYA BIRLA MEMORIAL HOSPITALS ADITYA BIRLA WORLD ACADEMY

SWOT ANALYSIS
STRENGTHS: Strong brand recognitions Internet sales Growing international presence Strong financial returns Effective leadership Product innovation capabilities Technological excellence

WEAKNESS

Complexity of operation Lengthy processing chain

Opportunities

Growth of core sector industries Growing e-commerces business Increasing urbanization THREATS The impact of foreign currency fluctuation and intrest rates. Loss of sales to subtitutes.

COMPETITIVE ADVANTAGE
INTEGRITY: Honesty is Every Action

COMMITMENT: Deliver on the Promise

PASSION: Energized Action SEAMLESSNESS: Boundary Less in Letter and Spirit SPEED: One Step A Head Always