Intellectual Property in the

Classroom
Tony Eaton
Executive Director
New Zealand
Federation Against
Copyright Theft

July 07 Teachers’ Refresher Course

Committee 1
 MPA Member Companies

Buena Vista International, Inc. Paramount Pictures Corporation

Universal International Films, Inc.

Warner Bros. International Theatrical Distribution,

Distribution
a division of Time Warner Entertainment Company, L.P.

Sony Pictures Releasing Twentieth Century Fox

International International Corporation
Corporation

July 07 Teachers’ Refresher Course

Committee 2
 What is Piracy?

As per Section 131 of the Copyright

Act anyone who makes, sells,
hires, copies or distributes
copyrighted materials without
permission is committing an
offence and liable to a prison term
of 5 years or a maximum fine of up
to $150,000

July 07 Teachers’ Refresher Course

Committee 3
 What is Copyright?

Copyrights protect creativity

giving whoever creates an original work

exclusive control over how that work is used
and distributed

July 07 Teachers’ Refresher Course

Committee 4
 What is being done?

Governments, copyright owners and the

Motion Picture Association take a multi-pronged
approach to fighting piracy, including

 Education
 Ensure movies are available legally
 Enforcement action
 Commercial lobbying – submissions re the new
Copyright Amendment Bill

July 07 Teachers’ Refresher Course

Committee 5
 Why shouldn’t you upload copyrighted
media?
BECAUSE YOU RISK:
 Breaking the law
 Downloading a serious computer virus
 Sharing your personal data, which can lead to identity
theft
 Getting exposed to pornographic materials
 P2P applications require users to upload (often
invisibly) content at the same time they are
downloading which may be exposing themselves to
criminal liability

July 07 Teachers’ Refresher Course

Committee 6
Schools and parents are in the best position
to inform students of the importance of
respecting copyright and valuing the creative
effort invested in copyrighted works.

July 07 Teachers’ Refresher Course

Committee 7
 Steps schools
can take:

July 07 Teachers’ Refresher Course

Committee 8
 • Institute “acceptable use” policies that
clearly outline the appropriate use of
school resources, including illegal file-
sharing and provide details on penalties.

July 07 Teachers’ Refresher Course

Committee 9
 • Include information on copyright, piracy
and illegal file-sharing in orientation
materials.

July 07 Teachers’ Refresher Course

Committee 10
 • Inform parents through letters and at orientation
of the seriousness of copyright infringement and
the penalties imposed, both legally and
academically for violations.

July 07 Teachers’ Refresher Course

Committee 11