Presented By: Sumit Kumar

Introduction
Type
Industry Founded Headquarters Products Revenue

Public
Retailing 2001 Mumbai, Maharashtra, India Department store 6000 crore (US$1.1 billion) crores (in 2011) (Big Bazaar and Food Bazaar combined)

Employees
Parent Divisions Website

~ 36000 people
Future Group ~ 214 http://www.bigbazaar.com

Contd
Big Bazaar is the largest hypermarket chain in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space.

Future Group also owns

Central Hypermarket

Brand Factory

Pantaloons

Future Group
eZONE fbb

HomeTown

futurebazaar.com

Objectives
To collect local information of the customer. Find out the satisfaction parameter for purchasing.

Effect of organized retail shop for purchasing.

Merchandising, assortment, and ambience importance. MIS, CRM Importance in Big Bazaar.

Research Methodology
Research Design - Exploratory Research. Sampling Design: Non Probability samplingConvenience sampling Sample Size: 50 Customers Data Collection: Data is collected from various customers through personal interaction. Specific questionnaire is prepared for collecting data

Data Analysis
INCOME GROUP
Higher income Group 5%

No Income Group 25%

Lower Income Group 20%

Middle Income Group 50%

Customers visit Big Bazaar

On unplanned basis 14% Weekly 29%

Quarterly 23%

Monthly 34%

Purpose behind visiting big bazaar

Series1

60%

30%

10%

Shopping

Outing

Both

Demand for other retail outlets in a mall

Gift Corner 7% Entertainm ent 13% Jewelers and Watches Store 6%

Garment Outlet 42%

Food Court 19% Footwear Outlet 13%

Products mostly purchased by customers in big bazaar

70% 60%

50%

40% Series1 30%

20%

10%

0% Clothes Grocery Food Item Leather Item Electronic Item Gift Item Any other Item

Expenditure pattern of customers coming in to big bazaar

Below Rs.500 /single visit 11% More than 2000 /single visit 29%

500-1000 /single visit 16%

1500-2000 /single visit 22%

1000-1500 /single visit 22%

Customers preference of timing to visit big bazaar

11 A.M - 1 P.M 8% 1 P.M 3 P.M 17%

6 P.M 10 P.M 40%

3 P.M 6 P.M 35%

Comparison of factors which encourages customers to come in to big bazaar

Series1

65%
60% 50% 40% 35%

20%

Price

Service

Ambience

Product Variety

Product Quality

Convenience

Services of the sales personnel in Big Bazaar

Very poor 5% Poor 13%

Very good 17%

Ok 36%

Good 29%

FINDINGS
Customers realized that Big Bazaar stores provide qualitative products/service with reasonable price.

At present time Big Bazaar provide different types of product assortments to the customers.

Big bazaar has a good reputation of itself in the market.

Big bazaar has positioned itself in the market as a discounted store.

Big Bazaar mainly deal with middle income group people who want qualitative product with reasonable cost.

SUGGESTIONS

Big bazaar should include more of branded products its product category so as to attract the brand choosy people to come in to big bazaar.

The service of the sales person is needed to be improved. Personal care should be taken by the sales person for the customers so that the customers feel good.

Customer care department is needed to take proper care of customer complaints and queries.

Conclusion

Big bazaar is a major shopping complex for todays customers. It is a place where customers find variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar.