Beruflich Dokumente
Kultur Dokumente
Uncertain
Simple
Knowledge Complexity
PEST Analysis
Political International Trade Agreements Political Systems Investment Taxation Policy Alliances Regulation Social Lifestyle Changes Demographics Culture Fashion/ Trends Health/ Education Economic GDP Growth Interest Rates Inflation Exchange Rates Globalisation Labour Supply/ Cost Technological Information Technology New Media Patents Emerging Research Technology Transfer
Suppliers
Competition
Buyers
Substitutes
Users/ Buyers
Competitive Conditions
Growing adopters: trial of product/ service Entry of competitors Attempt to achieve trial.
Drop-off in usage
Few competitors
May be many.
Likely price cutting for volume.
G Johnson, K Scholes and R Whittington, Exploring Corporate Strategy, 7th Edition, Pearson, 2005, p86
Tesco
Range of Products
Narrow Basic
Aldi/ Netto
Waitrose Somerfield
High
Porters Diamond
Stakeholders
Customers Suppliers Shareholders & Creditors National & Local Governments Media Foreign Governments Social Activist Groups Local Communities Wholesalers Public Opinion Employees
Competitors
Business Support Groups
The Organisation
Adapted from K Davis & W C Frederick Business and Society: Management, Public Policy, Ethics, 5th Edition, McGraw-Hill, 1984
Scenario Planning
Scenario Planning at BA
British Airways (BA) created two scenarios of possible change from 1995 to 2005.
Wild Gardens Asian markets grow rapidly US falls into long recession 1997 Election in UK won by Conservatives for fifth time EU enlarged but no single currency EC initiates an Atlantic Open Skies agreement New Structures Asias rise slower than expected and investment reduced 1997 Election in UK won by Labour who promote stronger European integration and a single currency This leads to EU integrated air traffic control and high speed rail expansion US commitment to environmental targets increases
K Moyer, Scenario Planning at British Airways - a case study, Long Range Planning, Vol 29, Iss 2, 1996