Mission Possible 1

NGOs in Georgia Well Financed

IN KEY R O L ES : L EAD N G O S IN G EO R GIA KEY TAR G ET: F IN AN C IAL SU STAIN ABIL IT Y O F PART IC IPAT ING N G O S D EAD L IN E : ASAP L AT EST BEF O R E W EST ER N D O N O R S START EXIT IN G

Resource mobilization by the cat of Simon

Preconditions of NGOs becoming sustainable in Eastern Europe

Societal support Legal/fiscal environment support Well embeded, well managed strategic NGOs Sustainability of the commitment of key individuals
Balanced position of NGOs within society General understanding of good or best value Society level achievements

Rule of law Basic NGO laws Specific NGO laws and regulations

Sustainability of programs Finacial sustainability Organizational sustainability resp. sustainable mechanisms

Motivating conditions Adequate challenges Stuburnness and ability to proceed against manstream

Sustainable NGO
Institutional Sustainability: capacity to provide for the strategic framework, effective leadership and efficient organizational background for the NGO

Program Sustainability: capacity to provide for the best possible services and programs, making an impact, improve the lives of beneficiaries with the resources available Financial Sustainability: capacity to generate the resources necessary to achieve institutional and programme sustainability

Building a strategy
What is our current situation? Financial structure Fundraising budget Financial needs

All of these in three years?

Building a strategy
What is our cause that we are asking support for?

Is it understandable for people?

Is it valuable? How will it be valuable?

How can we communicate the cause?

Building a strategy
What is our cause?
Our mission is to assist persons with limb-deficiency in integration and social acceptance, improving their quality of life and preserving their dignity. Our hands are essential parts of our bodies. They feed, they care and caress. We give back their hands to people who lost them in bad fortune.

Building a strategy
How will we measure success?
Sustainability can the program be repeated each year without starting over? Will past lessons make it easier? Scalability can the program be improved upon and easily increased in size based on past results? Cash Flow does the program require substantial outlays or delays between the time money is invested and returned? Build Foundation does the program build a base upon which other fundraising can take place?
Geoffrey W. Peters

Fundraising from Corporate Donors

Corporate Partnerships I.
Support

They have

The Partnership Funding

We need

Corporate Partnerships II.

(Image building)

They need

The Partnership

We can offer

(Good cause)

Philanthropic Marketing entrance entrance

Forms of Corporate Partnerships

Monetary Donation / grant Sponsorship Workplace fundraising Payroll giving Cause related marketing In-kind Goods and services (free or discounted) Furniture, cars, computers & equipment Promotional goods (e.g., bags, samples) Office supplies, access to copying, internet etc. Access to facilities (e.g., conference room, transportation) Advertisement space, promotion ...and many more ... Time & HR Employee volunteering Secondment Participation in community fundraising Advising, consulting Help in fundraising (e.g., access to network circles, contacts) Getting involved in the life of the NGO (e.g., board member)
CSDF Hungary

Strategic partnership (long-term support)

Checking our premises

Do you believe that the profit motive is evil?
Companies only care for the profit

Do you believe that companies do not really have values?

Companies do not care for clean environment

Do you believe that they hold the upper hand?

Companies look down on NGOs

Do you believe that businessmen are bad people?

Businessmen only care for their cars and yachts

Fundraising from individuals

Fundraising techniques
Direct Marketing Direct Mail (on-offline), telephone, email, sms, personal
Advertising Billboards, citylight, newspapers, magazines, DRTV (teleshop), online/internet advertising Below the line (BTL) - indirect Collection boxes, leaflets (strategically placed), newsletters, own webpage Face-to-face Street fundraising Direct Dialogue, attending mass-events (e.g. festivals), door-to-door Events Auctions, concerts, gala events, walks, running & other sports events, festivals, fairs, telethon

Donor pyramid

Legacy Major gifts

Regular gifts

Repeat gifts First gifts

Donor database
What is our typical donor like? Place of living Gender & age Profession, occupation Income level Interests, habits Life-situation, state of mind etc.

Some basic terms

Cold list House list or house file Prospect mailing Repeat gift mailing Donor acquisition Donor retention Donor upgrade Address list of people with whom the organization had no previous contact The organizations own list of people with whom it has communicated before Letter to potential donors Letter to those who have already given once Getting a donor to give to you Ensuring that the donor stays with you Assigning the donor to a higher status in the database (e.g. when s/he gives more or more often)

Strategic Fundraising Self-Test

1. What is the current situation? 2. What is our cause? 3. Who will support us? 4. Which strategic direction? Whom to target?

5. What methods? What case for support?

6. How to measure success?

Good luck! Dream big but dont forget to keep your stability