SUBMITTED BY:ABHISHEK TRIPATHI ARBAAZ KHAN BHAVNA VERMA SAMEEKSHA KALIA AKANSH TEWARI ANKITA BHATIA SHUBHAM SRIVASTAV

DABUR-CELEBRATE LIFE
Fourth largest FMCG Company 125 years of experience Strong brand equity Operates in key consumer products Wide distribution network

VISION:-

Dedicated to the health and well being of every household. MISSION:Transform an ayurvedic company to a growing modern FMCG player based on herbal platform.

HISTORY
1884 - Established by Dr. S K Burman at Kolkata Early 1900s - Production of Ayurvedic medicines 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda 1949 - Launched Dabur Chyawanprash in tin pack 1972 - Shifts base to Delhi from Calcutta 1984 - Dabur completes 100 years 1998 - Burman family hands over management of the company to professionals 2007 - Dabur Foods merged with Dabur India 2008 - Acquires Fem Care Pharma 2010 - Dabur Amla Hair Oils enters Limca Book of Records 2012 - Dabur crosses Billion-Dollar turnover mark

Ayurveda The Science of Life

Ayurveda The core philosophy
125 years experience & knowledge in Ayurveda Successful extension of Ayurveda into personal care and OTC healthcare Rising global trend of Back to Nature

ACHIEVEMENTS.
Ranked Top 50 most trusted brands Ranked 45th among 16,000 brands The master brand for natural healthcare products Attained different brand identities like:Vatika for premium personal care Hajmola for digestives Real for fruit based beverages Fem for skin care.

Going Global
Plans to scale up and consolidate operations in Russia and central asia. Exploring possibility of setting up a maufacturing facility in Russia. For further strenghtening its domestic foothold ,Dabur is also on the outlook to set up new facility in Special Economic Zone in the north east.

MARKETING STRATEGY
MARKETS ITS PRODUCT THROUGH - Rigorous advertisements - Product assortments - Regional branding - Strong distribution -Continuous research & development

PRODUCTS

HAIR CARE OIL

.

SHAMPOO

ORAL CARE

HEALTH CARE

SKIN CARE PRODUCTS

FOOD PRODUCTS

PHARMACUETICAL

AYURVEDIC PRODUCTS

PRICE
More proactive in the market. Maintained its operating margins through -judicious price hikes across products - reduction in pack sizes. The three main factors affecting the pricing strategies:-cost -competition -consumer demand

PROMOTION
Excessive emphasis on advert. Famous celebs as brand ambassadors *Hajmola-Amitabh Bachchan *Chavanprash-MS Dhoni *Real Juice-Bipasha Basu *Fem- Sonakshi Sinha *Vatika- Preity Zinta

Price promotions
Coupons Gift with purchase Competitions and prizes Money refunds Point-of-sale displays Free samples Contest /demos Festival Sales Retailer coupons Multi-packs Special price for twos

PLACE
DISTRIBUTION CHANNELS DEALER WHOLESALER

AGENTS RETAILERS
KIRANA MERCHANT

COMPETITORS
COMPANIES KEY CATEGORIES SALES (in RS) HINDUSTAN SOAP , DETERGENTS UNILEVER LTD. FOOD TATA TEA TEA NESTLE INDIA FOOD BEVERAGES LTD DABUR INDIA LTD . MARICO LTD . CADBURY PERSONAL , HEALTH FOOD HAIR CARE , FOOD CHOCOLATE 4383 1011 915 590 478 270 PROFIT (in RS) 536 115 119 82 38 25

FINANCIAL OUTLOOK
According to CRISILs ratings on Dabur India Ltds (Daburs) debt programmes reflect:Companys healthy and improving financial profile Strong market position strong national presence in generic ayurvedic products. These rating strengths are partially offset by the increasing competition in the herbal/natural consumer goods industry. CRISIL expects :Daburs healthy financial profile will continue to improve will sustain its strong market position The rating may be upgraded: if Dabur sustains its robust capital structure achieves growth rates that are higher than those of the industry through organic and inorganic strategies.

10 YEAR HIGHLIGHTS
in Rs. crores FY03 FY04* FY05 * FY06# FY07^ FY08 FY09 FY10 FY11^ FY12 ^

Operating Results: Net Sales Other Income EBITDA 1,212 1,171 1,374 1,700 2,043 2,361 2,805 3,391 4,077 5,283 7 162 9 164 9 217 13 300 26 376 34 443 47 517 48 667 59 833 80 948

EBITDA Margins (%)

Profit Before Tax (PBT) Taxes Tax Rate (%)

13%
106 14 13%

14%
124 15 12%

16%
176 19 11%

18%
257 30 12%

18%
319 39 12%

19%
384 52 14%

18%
445 54 12%

20%
601 100 17%

20%
708 139 20%

18%
791 146 19%

Profit After Tax (PAT)

PAT Margins (%) EQUITY SHARE DATA : Earnings Per Share (Rs) Dividend Per Share (Rs)

85
7%

107
9%

156
11%

214
13%

282
14%

333
14%

391
14%

501
15%

569
14%

645
12%

3 1.4

3.7 2

5.4 2.5

3.7 1.8

3.3 1.4

3.9 1.5

4.5 1.8

5.8 2

3.3 1.3

3.7 1.4

No of Shares (In Crs)

28.6

28.6

28.6

57.3

86.3

86.4

86.5

86.9

174.1 174.2

Top 3 Brands of Dabur

1.)Dabur Amla Hair Oil : Turnover : Rs. 300 crores(approx.) Market Share: 70% Major Competitors: Maricos Shanti Amla, Bajaj Brahmi Amla

2.) Dabur Vatika : Turnover : Rs. 110 crores Market Share: 6.4% Major Competitors: Marico, Keo Karpin, HUL, Bajaj Dabur Vatika Shampoo Turnover : Rs. 120 crores . Market Share: 6.8% Major Competitors: HUL, P&G.

3.)Dabur Real Juice Turnover :Rs. 200 crores Market Share: 56.9% Major Competitors: Pepsi Tropicana, Godrej Xs, NDDB Safal, Parle Appy. Sub-brands: Real, Activ, Burst, Twist, Junior, Coolers.

PATH AHEAD
Provide the consumers with innovative products within easy reach. Build a platform to enable Dabur to become a global ayurvedic leader. Be a professionally managed employer of choice, attracting, developing and retaining quality personnel. Be responsible citizens with a commitment to environmental protection. Provide superior returns, relative to their peer group, to the shareholders. Focus on their core brands across categories.

CONCLUSION

Dabur has strong distribution network

Fourth Largest FMCG of India One of the most Trusted Brand Have a Aggressive Strategy to capture different Segments of market

THANK YOU