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Presentation by:

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference

The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.

Vodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about 75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.
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Make the most of now

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference

..and we have made a commitment to customers through our new Customer Promise

Our Promise to you


We value your time more than anyone else. Thats why, wherever you see Vodafone, you can expect: A network you can rely on when you need it Expert, friendly help and advice you only have to ask once When youre abroad, the services you need will be as easy to use as at home, and youll know what you are paying

New and inspiring solutions to help you make the most of your time

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference

OUR VISION
To enrich our customers lives through unique power of mobile communication.

OUR PASSION
1. FOR CUSTOMERS: In anticipation of their customers trust Vodafone understands their needs & delights thems with its services. 2. FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally successful.

3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the BEST.
4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through their services & its impacts.

BUSINESS STRATEGIES.

Products portfolio Pay monthly Mobile broadband Fixed line broadband Cordless Top-ups 3G data cards BlackBerry business phones News & Updates Downloads

Services portfolio
3G service GPRS
Vodafone live Mobile Office Voice Games Ringtones Application Wallpapers

Entertainment

MARKET COMPETITORS IN INDIA


AIRTEL RELIANCE BSNL

UNIVERSAL COMPETITORS
ORANGE T-MOBILE INTERNATIONAL

1992: Hutchison Whampoa and Max Group established Hutchison Max 2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition

2001: Won auction for licenses to operate GSM services in Karnataka, Andhra Pradesh and Chennai.
2003: Acquired AirCel Digilink (ADIL - Essar Subsidiary) which operated in Rajasthan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand

2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh and West Bengal. 2005: Acquired BPL, another mobile service provider in India 2007: Vodafone acquired HTIL stake in Hutchison-Essar

2008: Vodafone acquired Dishnet Wireless, a service provider in Orissa and has successfully launched its services in the following circle.
2008: Vodafone launched the Apple iPhone 3G to be used on its 17 circle 2G network.

DETAILS ABOUT HUTCHISON ESSAR


Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.

HUTCH ADVERTISING STRAERGY

In INDIA came with acquiring Hutchison essar limited. Vodafone was launched officially on 21st September 2007. Than on hutch was rebranded as vodafone

Products
Prepaid Cellphone connection Prepaid recharge card Top - ups Vodafone Postpaid Calling Cards Vodafone PCO Vodafone Handyphone

Service Section
Tunes & Downloads Entertainment Sports Devotional News & updates Astrology

Service Section contd.


Finance Travel Mail, messaging & more Dial in services Bill info Miscellaneous

. Change management
Operational Change:

. Change management
Strategic Change:

VODOFONE ADVERTISING STRAERGY

CONCLUSION

Nothing is constant in this world, except change!!!!!!!!

THANK YOU