Business Plan

Techno World Magazine

Mr. Sor Sophea

Contents
I. Company Profile 1. Background 2. Mission & Vision 3. Company Business Outline II. Business Framework

1. SWOT Analysis & Strategic Issues

2. Key Success Factors 3. Marketing Strategies 4. Management and Organization 5. Financial Forecast 6. Risk Management 7. Timetable

III. Conclusion

I. Company Profile
1. Background:
Our Products - Techno World Magazine - www.technoworld.com The magazine, to be published in Khmer language, will cover deep analysis and research of hot topics on Consumer Electronic: mobile phone, computers, electronic equipment intended for everyday use. The content may include list of top 10 companies, top 10 products of the month/year, the future trend of consumer electronic, or products training. Meanwhile, the website will focus on hot news. Every important news happening in Cambodia and the world will be covered. We also aim to create this website as a platform for people to get news and then share their thoughts on those news.

2. Mission & Vision:

2.1. Mission: (For what the company should exist?) Provide latest & practical technological news to Cambodian people

Offer opportunities to consumers to learn and adjust themselves with up-to-date technologies

2.2. Vision: (Objectives to achieve) (1). For customer: - We provide up-to-date news on technologies to customer as original, the first and the best.

- Always stay for the customer and with the customer.

(2). For business partner: - Joint production with TV and radio - Co-marketing with corporate (CE company, universities, merchant,etc.)

(3). Ideal brand image

- To be fist magazine, best magazine and unique value magazine in the customers mind (4). Ideal employee figure: - People with the ownership, leadership and partnership.

- To be creative and innovative attitude, knowledge, action and skill.

- We work, learn, grow and share together.

3. Company Business Outline:

3.1). Category of industry and business type: Media industry and publish on technology news by paper/web.

3.2). Products and services:

- Focusing on the consumer electronic industry: market, products, company - in quality (reliable, specific, professional), quantity (variety) with the latest update information 3.3). Competitive advantage:

- marketing strengths in producing the latest, specific and professional value information,
professional and expertise people (Editor and staff), customer relations. 3.4). Market segment: - focusing on the students, professional staff, corporate company, organization

3.5). Geographical segment:

- In Cambodia and focused in PP, Kg. Cham, Siem Reap, Battambong, Sihanoukll

II. Business Framework:

1. SWOT Analysis & Strategic issues
1.1). SWOT Analysis:
* Key Strength - Producing the quality news: up-to-date, reliable and independent source * Key Weakness - We are new in the market, financially weak * Opportunity - Early stage of development and economic growing, income level increasing - Consumer Electronic products and service rapidly increasing specially among young people - Existing publishers are poor in quality, speed and contents of news (biased news). * Threats - Limited human resource, in Media & IT sector, qualified editors for the employment to grow and expand.

II. Business Framework:

1. SWOT Analysis & Strategic issues
1.2) Strategic issues: - Publishing news in quality (reliable, fast, independent) to meet the customers requirement.
- Training internal staffs to be expert.

2. Key Success Factors

Publishing news in quality (reliable, fast, up-to-date, independent) Team commitment and dedicate

Right distribution (Key provinces, target places)

Marketing support: brand awareness & promotion Consumer price & trade margin Sales of advertising space & magazine

II. Business Framework:

3. Marketing Strategies:
3.1) Market Targeting and Positioning (USP) (1) Target Market: Demographic targets
-

Students
Professional Business Person Merchant/Corporate/Organization

Geographic targets
PP, Kg. Cham, Siem Reap, Battambong, Sihanoukll

(2) USP(Unique Selling Proposition):

Attractive technology news in quality, experience, emotion Issuing every two week in paper & daily hot news in website

II. Business Framework:

3. Marketing Strategies
3.2) Marketing-Mix Program
(1) Product program (Product, Branding & Service) Product: Technology news/information by paper on Consumer Electronics (CE) Technology news/information by website/newsletter on CE Advertising space on magazine and website

Brand: Techno World magazine Service: Free download on software, application program, and etc. Customer Services on FAQ by face to face, phone, online chat and email

(2) Price program Price range - Consumer & distributor (3) Place program (Channel & distribution) Techno World--(B2C)--Distributor--Reseller--End User Techno World--(B2B) ------------------------------Corporate (hotel, caf,car washing,)

II. Business Framework:

3-Marketing Strategies
3.2) Marketing-Mix Program
(4) Promotion Sales force: - Developing the distribution network in quantity(coverage) and quality relationship Developing the B2B customer-base

Sales promotion: End user Channel distribution (Distributor & Reseller) Sales Team

Advertisement: On the mass media such as newspaper, radio and TV

Direct marketing: Communicating directly with the user by telephone, internet, e-mail Cooperation with universities. To gain library resource and office space for 3 years in exchange with stock ownership to university.

II. Business Framework:

4. Management and Organization

Managing Director

Editor in Chief

Admin & Finance Mgr.

Ad & Marketing Mgr.

Web/online Editor

Production Editor

Accountant

Marketing Exe.(2)

Designers (2)

Receptionist

II. Business Framework:

5. Financial Forecast
Volume Wholesale Price Net Sales Adverting Space (1) Web Space (2) Revenue Unit Cost Total Production Cost Operation cost Marketing Support Total Cost Net Profit Before Tax Jan Feb Mar Apr May Jun 1,500 2,000 3,000 4,000 5,000 5,000 1.25 1.25 1.25 1.25 1.25 1.25 1,875 2,500 3,750 5,000 6,250 6,250 $ $ 3,300 $ 3,300 $ 4,950 $ 4,950 $ 4,950 $ $ $ 450 $ 450 $ 675 $ 675 $ 675 $ 1,875 6,250 7,500 10,625 11,875 11,875 1.31 1,965 8,650 3,750 14,365 (12,490) 1.31 2,620 4,650 2,750 10,020 (3,770) 1.31 3,930 4,650 1,850 10,430 (2,930) 1.13 4,520 4,650 900 10,070 555 1.13 5,650 4,650 750 11,050 825 1.13 5,650 8,650 1,850 16,150 (4,275) Jul Aug Sep Oct Nov Dec 5,000 5,000 6,000 6,000 6,000 6,000 1.25 1.25 1.25 1.25 1.25 1.25 6,250 6,250 7,500 7,500 7,500 7,500 6,600 $ 6,600 $ 6,600 $ 6,600 $ 6,600 $ 6,600 2,250 $ 2,250 $ 2,250 $ 2,250 $ 2,250 $ 2,250 15,100 15,100 16,350 16,350 16,350 16,350 1.13 5,650 4,650 250 10,550 4,550 1.13 5,650 4,650 750 11,050 4,050 0.90 5,400 4,650 2,350 12,400 3,950 0.90 5,400 4,650 250 10,300 6,050 0.90 5,400 4,650 250 10,300 6,050 0.90 5,400 4,650 1,850 11,900 4,450 Y1 54,500 68,125 61,050 16,425 145,600

57,235 63,800 17,550 138,585 7,015

(1): Assumption in % of total page In Page 110 Average Rate per page $ 300.00 (2): Assumption in % of total page In Client 30 Average Rate per client $ 150.00

0 0 0 0

10% 11 10% 3

10% 11 10% 3

15% 16.5 15% 5

15% 16.5 15% 5

15% 16.5 15% 5

20% 22 50% 15

20% 22 50% 15

20% 22 50% 15

20% 22 50% 15

20% 22 50% 15

20% 22 50% 15

II. Business Framework:

5. Financial Forecast
Activity Grid for Marketing Support
ATL Koh & Raksmey English News Website Radio Leaflets Jan 1,200 600 500 1,000 300 150 3,750 Feb 1,200 300 250 1,000 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Y1 2,400 900 3,250 4,000 300 600 11,150

250

250 500 150

250 500

250

250

250 500

250 500

250

250

250

PR Sub total ATL Promotion Consumer Promotion Trade Promotion Sub total Promotion Total

150 750 250 250 750 750

150 250 250 250

2,750

250

900

1,000 600 1,600 3,750 2,750 1,850 900 750

1,000 600 1,600 1,850 250 750

1,000 600 1,600 2,350 250 250

1,000 600 1,600 1,850

4,000 2,400 6,400 17,550

II. Business Framework:

6. Risk Management
Risks
Technolgoy/Products Market/Competition Management/Team Financial

Level of risks
Medium Low High Medium Transition: traditional to digital Reported poor, inactive More telent, experience needed Low startup fund but little reserve

The key to surviving risks is assessment and response. Here are our response: 1. Set up strategy to go digital 2. Training staff to be professional in their career 3. Establish a strong sale force from day to day 4. Look for partnership to source fund and talents The bottom line is acquisition of information will reduce uncertainty that will lead to risks. Therefore, the best way to reduce risk is to start the journey.

III. Conclusion:
The current context of media market in Cambodia is very favorable. One simple reason is that the market is at the early stage of development. At the moment, only a few foreign owned publications has been operating with high professionalism while the rest has been heavily criticized for poor journalism. However, the industry is on the rise. For instance, CTN and Bayon TV have created their new channels CNC (news only) and Bayon News respectively to capture growth in News market. Secondly, advertising market is going to expand. Cambodian economy has attracted more investment from oversea and supported many local businesses to grow rapidly. This has fuelled the growth of advertising in media industry. In short, there is no quality media to provide news in Cambodia and this is the main problem, as well as opportunity, for our venture to address.