A proposal is a written document that seeks to persuade the reader to accept a suggested plan/product/service Some Reasons for Proposal

are: To buy a product from the reader To convince the reader of the existence of a situation, or to take a course of action To convince your department of your need for a new technology To provide you with funds

Internal & External-(according to target audience) Solicited & unsolicited-(according to the source)
manager to develop need based training for new requites VC asks the senior manager to suggest a new design for increased productivity can be in the form of memo or attached with memo An independent consultant can propose to do a project for another firm An Add agency may propose to design a scheme for the Add campaign In the form of letter or a manuscript along with cover letter

Internal proposals-within organization-the chairman of the company asks the HR

External Proposals-a separate organization

Solicited Proposals: specific demand or when the customer (open bid)asks for a proposal

Unsolicited Proposal: Self initiated may be internal or External

Executive summary:-Snapshot of the entire document and what to follow. It summarizes and convince the reader. Includes:Problem: Solution: Funding requirements: Organization & its expertise

Introduction: Indicates that the document to follow is a proposal Refer some previous contact or your source of information about the project Motivating statement Give an overview of the content of the proposal

Objectives:-must be tangible,specific,concrete,measurable,and achievable in specific time period Methodology:-how you would go about the work, if approved. You discuss technical background relating to the procedures or technology that you plan to use in proposed work. This section enable the reader to visualize the implication of the project. Staffing/administration/ qualification: Proposing individuals or organization's qualifications to relate that the suppliers have the ability to deliver the proposed work. This section enlist work experience similar projects references, training and education Evaluation: refine and improve its plan Sustainability:fiscial sustainability

Statement of Need: what has brought the need of the proposal-what are the opportunities and solution. Project Description:

Budget Organizational Information Conclusion: positive aspects of the project, urge them to get in touch to work upon the details, you are the right choice for the project Apendices:Resume of Principal investigators, Testimonial letters, listing of previous projects taken up by the organization

Cover letter/Memo with separate Proposal Business letter Proposal Memo Proposal Components of proposal

A serif typeface 10-12 point size A column width of 50-60 Characters Use of color whenever necessary Extensive use of graphics

Who: will do the work, who will manage, who does the customer call, who is responsible for what? What: Needs to be done, what can customer expect, what will it cost Where: where the work will be done, where will it be delivered?

Solution Benefits Credibility Samples Targeted