INDUSTRY : C 57822

Background :
We are in the business of manufacturing High Technology Sensors . Our products are used by our esteemed customer who are in the business of manufacturing the equipment for Biomedical Engineering, Aeronautics and Security systems. We supply our products to five different segments based on our customer need to make them cost competitive in their domain to acquire the Market share. The five Segments are, Low End Traditional Performance Size High End

Organization Chart :
Rotation Plan
Director Name
CEO

Year 1&2 Marketing R&E Production Finance

Year 3&4 R&E Production Finance Marketing

Year 5&6 Production Finance Marketing R&E

Year 7&8 Finance Marketing R&E Production

Kavita Sridhar

SHRIDHAR DIRECTOR, R&E

KAVITA DIRECTOR, MARKETING

VINOD DIRECTOR, MANUFACTURING

SACHIN DIRECTOR STRATEGY & FINANCE

Vinod Sachin

VISION
To increase investor wealth by becoming a Leader in the manufacture of Cutting Edge Technology sensor through focused Innovation

MISSION
To develop High technology premium products for focused customer segment to, Become $500 Mn Organisation by 2020 Increase ROS by 10% YOY

WHERE WE STAND :
Product Dell Segment Low End Specification Weightage Actual Specification Weightage Actual Specification Weightage Actual Age 7 24% 4.6 2 47% 3.1 0 29% 1.7 1 9% 2.5 1.5 29% 2.6

(Situation Analysis Product Specification)

Price 15.00 - 25.00 53% 21 20.00 - 30.00 23% 28 30-40 9% 38 25.00-35.00 19% 33 25.00 - 35 9% 33

Performance 2.4 16% 3.7 5.7 21% 6.2 9.6 43% 8.7 10.1 29% 10.1 4.7 43% 4.7

Size 18.1 16% 16.8 14.8 21% 14.3 10.9 43% 11.8 15.8 29% 15.3 10.4 43% 10.8

MTBF 12,000 - 17,000 7% 14000 14,000 - 19,000 9% 17500 20,000 - 25,000 19% 23000 22,000 - 27,000 43% 25000 16,000- 21,000 19% 19000

Market Growth

11.7%

Daze

Traditional

9.2%

Dixie

High End

15.7%

Dot

Specification Performance Weightage Actual Specification Weightage Actual

19.4%

Dune

Size

17.6%

High Priority High - Med Med Low

WHERE WE STAND :
Trad Industry Volume % Share (Segment) Growth Rate Vol for Round - 1 Capacity for Round-1 Total No of teams playing Industry Capacity for Round-1

(Situation Analysis Production Planing)

Low 8960 39.30% 11.70% 10008 1400 6 8400 High 2554 11.20% 15.70% 2955 900 6 5400 Pfmn 1915 8.40% 19.40% 2287 600 6 3600 Size 1984 8.70% 17.60% 2333 600 6 3600 31800 25650 Tot 22800

7387 32.40% 9.20% 8067 1800 6 10800

Since Industry capacity for all segments products except for Low segment is more than the requirement so no need to invest in the additional capacity for 1st year. To overcome the capacity crunch for the products in Low segment, looking at the growth rate it make sense to invest in automation.

PERFORMANCE MEASURE :
To become $500 Mn Organisation by 2020 Increase ROS by 10% YOY PRODUCTION STRATEGY : Introduce Automation for Low Segment products and invest in R&E to introduce new products in High Segment FINANCE PRACTICE : Short term Loan for R&E expenses and working capital Equity share for Capital Investment Debt to Equity ratio 60 : 40

HUMAN RESOURCE :
Our main focus will be new innovative products hence company will hire highly educated personnel in R&D by paying more than market median salary.

HOW ARE WE
Strengths

(SWOT ANALYSIS)

Weakness

1. Effective management of Variable cost 2. Product development capabilities

1. Effective forecasting 2. Optimum utilization of Complement

Oppoutunities

Threats

1. Capacity Utilization 2. Leverage Automation 3. Changing customer preferances

1. Rising Wages 2. Recession