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MANAGEMENT ACCOUNTING (BkBM 5023) MANAGEMENT ACCOUNTING AND CONTROL SYSTEM

Lecturer: Professor Dr Zakaria Abas


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How to MANAGE and CONTROL our ORGANIZATION !!

PREVIEW
1. 2. 3. 4. 5. 6. MANAGEMENT ACCOUNTING AND CONTROL SYSTEM (MACS)? MANAGEMENT ACCOUNTING AND ETHICAL CONDUCT ACTIVITY-BASED MANAGEMENT CUSTOMER ORIENTATION CROSS-FUNCTIONAL PERSPECTIVE TOTAL QUALITY MANAGEMENT

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Management Accounting and Control System (MACS)

Generates and uses information to help decision makers assess whether an organization is achieving its objectives A cost management system is one of the central performance measurement systems at the core of a larger entity known as a management accounting and control system
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MANAGEMENT ACCOUNTING SYSTEM


Management Accounting System is an integrated system. The following major modules serve for automating the accounting and management of different company activity facets: Staff/Organizational Structure Management Module Production Management Module Customer Relationship Module Revenues/Expenses Analysis Module Reporting Module Accounting Interfacing Module
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MANAGEMENT ACCOUNTING SYSTEM

The purpose of the management accounting is to provide full and trustworthy information necessary for making correct management decisions and plans. The management accounting reflects all factual expenses and revenues of the company, so a top manager can get a clear picture of the company operation and make reasonable decisions.
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Major Tasks The System Solves:


The MACSYS system automates the business processes, helps control the executive discipline, enables remote work with the information. Providing the efficient management tools Improving the executive discipline control Improving the labor productivity due to reduced document circulation time Accumulating the information for further use as a knowledge base Optimizing the business processes, automating the mechanism of their execution and control Formalizing document circulation processes
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Control In Management Accounting And Control

A set of:

Procedures Tools Performance measures Systems

Used by organizations to guide and motivate employees to achieve organizational objectives


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In Control

A system is in control if it is on the path to achieving its strategic objectives It is deemed out of control otherwise For the process of control to have meaning and credibility, the organization must have the knowledge and ability to correct situations that it identifies as out of control
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Management Accounting and Control Systems


The Cycle of Control Plan Execute Monitor
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Correct Evaluate
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Management Accounting and Control Systems

organizations objectives, choosing activities to accomplish the objectives, and selecting measures to determine how well the objectives were met. Execution is implementing the plan. Monitoring is the process of measuring the systems current level of performance. 6/5/2013 10

Planning consists of developing an

Management Accounting and Control Systems

Evaluation occurs when feedback about

the systems current level of performance is compared to the planned level. Correcting consists of taking the appropriate actions to return the system to an in-control state.
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Types of Control Systems

In the real world management often relies on different forms of behavioral control. What are the two most commonly used types of control? Task control Results control
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Task Control

What is task control? It is the process of finding ways to control human behavior so that a job is completed in a pre-specified manner. There are two categories of task control: Preventive control Monitoring
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Task Control

In preventive control much, if not all, of the discretion is taken out of performing a task. Monitoring means inspecting the work or behavior of employees while they are performing a task.

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Results Control
What is results control? It is the process of measuring employee performance against stated objectives. For results control to be effective, the organization must ... clearly define objectives which are then communicated, and design consistent performance 6/5/2013 15 measures.

Results Control
When is results control most effective? Organization members understand the organizations objectives and their contribution to those objectives. They have the knowledge and skill to respond to changing situations. The performance measurement system is designed to assess individual 6/5/2013 16 contributions.

Characteristics of Well-Designed MACS

A well-designed management accounting and control system should include behavioral and technical considerations.

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Characteristics of Well-Designed MACS


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Embedding the organizations ethical code of conduct into MACS design Using a mix of short-term and longterm qualitative and quantitative performance measures (or the balanced scorecard approach) Empowering employees to be involved in decision making and MACS design
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Characteristics of Well-Designed MACS


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Developing an appropriate incentive system to reward performance Companies whose MACS display these four characteristics subscribe to a world view of the role of management labeled the Human Resource Management Model.
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Human Resource Management Model of Motivation

How were people viewed by the scientific management school? People were viewed as finding work objectionable, having little knowledge to contribute to the organization, and motivated only by money.
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Human Resource Management Model of Motivation


How were people viewed by the Human Relations Movement? People were viewed as having needs other than money. Employees wanted respect and discretion over jobs. They wanted to feel that they contributed something valuable to the 6/5/2013 21 organization.

Human Resource Management Model of Motivation

What is the Human Resource

Management Model of Motivation?

It is the most contemporary management view of motivation. It is based on initiatives to improve the quality of working life. It introduces a high level of employee responsibility.
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Human Resource Management Model of Motivation


How are people viewed by the Human Resources Model of Motivation? People do not find work objectionable. Employees want to participate in developing objectives and obtaining goals. They have a great deal of informational knowledge to contribute to the 6/5/2013 23 organization.

Human Resource Management Model of Motivation


People are creative. They are responsible. Individuals are motivated both by financial and non-financial means of compensation. People desire opportunities to affect change.
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Human Resource Management Model of Motivation

The Human Resource Model is used as the basis for presenting the four behavioral considerations in MACS design.
Empowering employees

Ethical code of conduct Mix of performance measures 6/5/2013

Incentive system
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Ethical Code of Conduct and MACS Design

First, a well-designed MACS should incorporate the principles of an organizations code of ethical conduct to guide and influence behavior and decision making. Ethics is a discipline that focuses on the investigation of standards of conduct and moral judgement.
Ethical code of conduct
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Ethical Code of Conduct and MACS Design


The ethical framework embedded in system design is important because it will influence the behavior of all users. Who is the key user group? managers Often managers are subjected to pressures to suspend their ethical judgement. 6/5/2013 27 What are examples of these pressures?

Ethical Code of Conduct and MACS Design


1

2 3 4

Requests to tailor information to favor particular individuals or groups Pleas to falsify reports or test results Solicitations for confidential information Pressures to ignore a questionable unethical practice

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Ethical Code of Conduct and MACS Design


What should system designers do? They should attempt to ensure the following: The organization has formulated, implemented, and communicated to all employees a comprehensive code of ethics.
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Ethical Code of Conduct and MACS Design

All employees understand the code of ethics and the boundary systems that constrain behavior. System exists, in which employees have confidence, to detect and report violations of the organizations code of ethics.
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Ethical Code of Conduct and MACS Design

Hierarchy of Ethical Principles


Legal Rules Societal Norms Professional Memberships

Organizational or Group Norms


Personal Norms
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Ethical Code of Conduct and MACS Design

How can organizations reduce ethical conflicts? by maintaining a hierarchical order of authority by the way the chief executive and other senior managers behave and conduct business
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Ethical Code of Conduct and MACS Design


What are some common ethical conflicts? between the law and the organizations code of ethics between the organizations practiced code of ethics and common societal expectations between the individuals set of personal and professional ethics and the organizations code of ethics
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Ethical Code of Conduct and MACS Design

between the organizations stated and practiced values Faced with a true conflict, the individual has several choices. What are some of these choices? Point out discrepancies to a superior and refuse to act unethically.
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Ethical Code of Conduct and MACS Design


2

Point out discrepancies to a superior and act unethically. Take the discrepancy to a mediator in the organization, if one exists. Work with respected leaders in the organization to change the discrepancy. Go outside the organization to publicly resolve the issue.
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Ethical Code of Conduct and MACS Design


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Go outside the organization anonymously to resolve the issue. Resign and go public to resolve the issue. Resign and remain silent. Do nothing, and hope that the problem will go away.
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Elements of an Effective Ethical Control System

To promote ethical decision making, management should implement an ethical control system. What is an ethical control system? It is a system that reinforces the ethical responsibility of all of the firms employees.
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Elements of an Effective Ethical Control System

What are the elements of an effective ethical control system? A statement of the organizations values A clear statement of the employees ethical responsibilities Training to help employees identify and deal with ethical dilemmas
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Steps in Making an Ethical Decision


Gather Facts

Evaluate Alternatives Make Decision


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Decision Model for Resolving Ethical Issues


Determine the Facts: What, Who, Where When, How Define the Ethical Issue

Identify Major Principles, Rules, Values


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Decision Model for Resolving Ethical Issues


Specify the Alternatives Compare Values and Alternatives

Make Your Decision


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Assess the Consequences

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Characteristics of Well-Designed MACS


1 2

What are some technical considerations? Relevance of the information generated Scope of the system

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Characteristics of Well-Designed MACS

The relevance of the information is measured by four characteristics:

Accurate

Consistent

Timely
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Flexible
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Characteristics of Relevant Information (1 of 2)

Accurate

Inaccurate information is not useful for decision making because it is misleading Accurate information that is available too late is of no use for decision making The MACS must be designed so that the results of performance measurement are fed back to the appropriate units in the most expedient way possible
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Timely

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Relevant Information (2 of 2)

Consistent

The language used and the technical methods of producing management accounting information do not conflict within various parts of an organization MACS designers must allow employees to use the systems available information in a flexible manner so they can customize its application for local decisions If flexibility is not possible, an employees motivation to make the best decision may be lessened for the decision at hand, especially if different units engage 6/5/2013 in different types of activities

Flexible

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Characteristics of Well-Designed MACS

The scope of the system must be comprehensive and include all activities across the entire value chain. research, development, and engineering manufacturing customers
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The Value Chain


Feedback-Internal and external customers

Inputs
Staff Equipment Facilities Materials Services Technology

Processes
1 3 5 2 4

Outputs
Services Goods

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Feedback-Information on performance

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Scope Of The System

Must be comprehensive and include all activities across the entire value chain of the organization If the MACS measures and assesses performance in only the actual production process, it ignores the performance of:

Suppliers Design activities Postproduction activities associated with products

Without a comprehensive set of information, managers can only make limited decisions
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The Value Chain (1 of 2)

A sequence of activities that should contribute more to the ultimate value of the product than to its cost All products flow through the value chain:

Begins with research, development, and engineering Moves through manufacturing Continues on to customers Customers may require service and will either consume the product dispose of it after it has served its intended purpose
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The Value Chain (2 of 2)

The value chain may be divided into cycles, which correspond to different cost control approaches

Research, Development & Engineering Cycle Manufacturing Cycle


Post-Sale Service and Disposal Cycle

Target Costing & Value Engineering Kaizen Costing

Total-LifeCycle Costing Environmental Costing Benchmarking

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Transfers at Cost

About half of the major companies in the world transfer items at cost.

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Transfers at Cost
What are some examples? Full cost plus a profit markup Variable costs Standard costs

Actual costs
Full cost
2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Total-Life-Cycle Costing (1 of 4)

Total-life-cycle costing (TLCC) is the name of the process of managing all costs along the value chain TLCC is also known as managing costs from the cradle to the grave

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Total-Life-Cycle Costing (2 of 4)

A TLCC system provides information for managers to understand and manage costs through a products stages of:
Design Development Manufacturing Marketing Distribution Maintenance Service Disposal
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Total-Life-Cycle Costing (3 of 4)

Deciding how to allocate resources over the life cycle usually is an iterative process

Initially a company may decide to spend more on design to reduce the costs of upstream costs, such as manufacturing, and service-related costs At a later time, the company may determine how to reduce those initial design costs of new products

Opportunity costs play a heightened role in a totallife-cycle cost perspective

It is possible to develop only a limited number of products over a particular time period
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Total-Life-Cycle Costing (4 of 4)

Numerous life-cycle concepts have emerged in various functional areas of business A TLCC perspective integrates the concepts so that they can be understood in their entirety From the manufacturers perspective, total-lifecycle product costing integrates these functional life-cycle concepts:

Research, development, and engineering Manufacturing Post-sale service and disposal 6/5/2013

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Total-Life-Cycle-Costing
Stages of the Total life Cycle $ Costs Research, Development, and Engineering Cycle 100% Cost Committed 80% 60%
Costs Incurred

Traditional Accounting Focus Post-Sale Manufacturing Service and Disposal

40%
20% 0%
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Research, Development, And Engineering (RD&E) Cycle


The RD&E Cycle has three stages: Market research

Emerging customer needs are assessed and ideas are generated for new products

Product design

Scientists and engineers develop the technical aspects of products

Product development

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Cost Control in the RD&E Cycle

By some estimates, 80% to 85% of a products total life costs are committed by decisions made in the RD&E cycle

Committed costs are those that a company knows it will have to incur at a future date An additional dollar spent on activities that occur during this cycle can save at least $8 to $10 on manufacturing and post-manufacturing activities: Design changes Service costs
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Decisions made in this cycle are critical

Where does the business get its competitive advantage?


The technological specification of its product/service? Product/ Service Technology The way an Organization produces its products and services?

The way an Organization positions itself in its market?

Marketing Operations

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Manufacturing Cycle

After the RD&E cycle, the company begins the manufacturing cycle

Costs are incurred in the production of the product This is where product costing traditionally plays its biggest role

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Cost Control in the Manufacturing Cycle

Operations management methods help to reduce manufacturing life-cycle product costs

Facilities layout Just-in-time manufacturing

Companies have begun to use management accounting methods such as activity-based cost management to identify and reduce nonvalue-added activities in an effort to reduce costs in the manufacturing cycle
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Post-sale Service & Disposal Cycle

This cycle overlaps the manufacturing cycle The service cycle begins once the first unit of a product is in the hands of the customer Disposal occurs at the end of a products life and lasts until the customer retires the final unit of a product The costs for service and disposal are committed in the RD&E stage
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The Service Cycle

The service cycle typically consists of three stages: Rapid growth

From the first time the product is shipped to the growth stage of its sales From the peak of sales to the peak in the service cycle From the peak in the service cycle to the time of the last shipment made to a customer
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Transition

Maturity

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The Disposal Cycle

Disposal occurs at the end of a products life and lasts until the customer retires the final unit of a product Disposal costs often include those associated with eliminating any harmful effects associated with the end of a products useful life Products whose disposal could involve harmful effects to the environment, such as nuclear waste or toxic chemicals, often incur very high costs
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Life-Cycle Costs

The following table illustrates four types of products and the percentage of life-cycle costs incurred in each cycle

Combat Jets

Commercial Aircraft

Nuclear Missiles

Computer Software

RD&E Manufacturing Service & Disposal Average Years in Life Cycle

21% 45% 34%

20% 40% 40%

20% 60% 20%

75%* * 25%

30

25

2 to 25

* For computer software, RD&E and manufacturing are often tied directly together
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3 Main Elements The strategic focus


The business activity The transformation process Greater value

Cash !!

Value !!
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Element 1: The Business Activity

The utmost concerns are:


PROFIT PROFITABILITY
REVENUE > PROFIT THRU: 1. EXPAND MARKET PROFIT COST 2. INCREASE PRICE

> PROFITABILITY THRU:


COST REDUCTION

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Profitability

3 Price to Sell

Some Profit
Cost to Produce

Bigger Profit
1

2 1

Cost + Profit = Price

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Cost Reduction

Price to Sell

Some Profit
Cost to Produce

3 2

Bigger Profit

Price - Cost = Profit

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Target Costing

What is target costing? It is a cost planning method used during the RD&E cycle that focuses on reducing costs for products that require discrete manufacturing processes and reasonably short product life cycle.

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Target Costing

A method of profit planning and cost management that focuses on products with discrete manufacturing processes Its goal is to design costs out of products in the RD&E stage of a products total life cycle

It is a relevant example of:


Rather than trying to reduce costs during the manufacturing stage

How a well-designed MACS can be used for strategic purposes How critical it is for organizations to have a system in place that considers performance measurement across the entire value chain
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Target Costing
RD&E Cycle

Manufacturing Cycle

Target Costing
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Post Service Cycle


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The Traditional Method

Begins with market research into customer requirements followed by product specification Companies engage in product design and engineering and obtain prices from suppliers Product cost is not a significant factor in product design at this stage After the engineers and designers have determined product design, they estimate cost Product designers do not attempt to achieve a particular cost target If the estimated cost is considered to be too high, then it may be necessary to modify the product design
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Comparing Traditional Cost Reduction to Target Costing


Traditional Cost Reduction Target Costing

Market Research to Determine

Customer Requirements

Customer Needs and Price Points

Product Specifications
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Comparing Traditional Cost Reduction to Target Costing


Traditional Cost Reduction Target Costing

Design

Target Selling Price Target Product Volume Target Profit

Engineering Supplier Pricing


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Comparing Traditional Cost Reduction to Target Costing


Traditional Cost Reduction Target Costing

Estimated Cost

Target Cost

Desired Profit Margin


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Value Engineering

Supplier Pricing Pressure


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Comparing Traditional Cost Reduction to Target Costing


Traditional Cost Reduction Target Costing

Manufacturing

Periodic Cost Reduction


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Continuous Cost Reduction


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Comparing Traditional Cost Reduction to Target Costing

Under traditional costing, the profit margin is the result of the difference between the expected selling price and the estimated production cost. Pt = St Ct The cost-plus method is another traditional approach.
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Comparing Traditional Cost Reduction to Target Costing

Under the cost-plus method the selling price is the sum of the expected product cost and the expected profit margin. Scp = Ccp + Pcp

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Comparing Traditional Cost Reduction to Target Costing

Under target costing, the target profit margin results from a long-run profit analysis often based on return on sales. The target cost is the difference between the target selling price and the target profit margin. Ctc = Stc Ptc
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Concerns About Target Costing

What are some potential problems in implementing target costing? Conflict can arise between parties involved in the process. Employees may experience burnout due to pressure. Development time may increase.
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The Target Costing Method (1 of 5)

Both the sequence of steps and the way of thinking about determining product costs differ significantly from traditional costing Although the initial steps appear similar to traditional costing, there are some notable differences: First, marketing research under target costing is not a single event as it often is with the traditional approach

While customer input is obtained early in the marketing research process, it is also collected continually throughout the target costing process
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The Target Costing Method (2 of 5)

Second, much more time is spent at the product specification and design stage To minimize design changes during the manufacturing process when it is far more expensive to implement Third, the total-life-cycle concept is used by making it a key goal to minimize the cost of ownership of a product over its useful life Not only are costs such as the initial purchase price considered, but also the costs of operating, maintaining, and disposing of the product
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The Target Costing Method (3 of 5)


After these initial steps, the target costing process becomes even more distinctive Determining a target selling price and target product volume depends on the companys perceived value of the product to the customer The target profit margin results from a long-run profit analysis, often based on return on sales

The target cost is the difference between the target selling price and the target profit margin
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Return on sales is the most widely used measure because it can be linked most closely to profitability for each product

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The Target Costing Method (4 of 5)

Once the target cost has been set, the company must determine target costs for each component The value engineering process includes examination of each component of a product to determine whether it is possible to reduce costs while maintaining functionality and performance

In some cases, product design may change, materials used in production may need replacing, or manufacturing processes may require redesign

Several iterations usually are needed before it is possible to determine the final target cost
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The Target Costing Method (5 of 5)


Two other differences characterize the process First, cross-functional teams made up of individuals representing the entire value chain guide the process throughout

From both inside and outside the organization

A second difference is that suppliers play a critical role in making target costing work

If there is a need to reduce the cost of specific components, firms will ask their suppliers to find ways to reduce costs
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Element 2 : The Transformation Process

4 core elements are:

MAN

METHOD

Man Method Materials MATERIALS MACHINES Machine Which takes place in a specific environment (E)

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Reengineering Process
Strategic directive Customer requirements data Benchmark data Goals & specifications for process performance Baseline analysis

Design principle s

High Level Process Map

Innovative ideas

Key performance measures

Detailed process map

Model validation

Pilot study of new design

Full-scale implementation

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Element 3 : The Value

The value equation:


Value = T + F + Q + I + C + $

Through 3 approaches:

Operational Excellence Customer Intimacy Service Leadership

$$$

$ $

Value
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Kaizen

What is Kaizen? It is a Japanese term for making improvements to a process through small, incremental amounts rather than through large innovations.

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Kaizen Costing

What is Kaizen Costing? It is a planning method used during the manufacturing cycle with an emphasis on reducing variable costs in one period below the costs in a base period. The target-reduction rate is the ratio of the target reduction amount to the cost base.
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Kaizen Costing (1 of 2)
Similar to target costing in its costreduction mission However, it focuses on reducing costs during the manufacturing stage of the total life cycle of a product Kaizen is the Japanese term for making improvements to a process through small, incremental amounts rather than through large innovations 6/5/2013 93

Kaizen Costing (2 of 2)

Kaizen costings goal is to ensure that actual production costs are less than the prior year cost Kaizens goals are reasonable

The product is already in the manufacturing process, thus it is difficult and costly to make large changes to reduce costs

It is tied to the profit-planning system If the cost of disruptions to production are greater than the savings due to kaizen costing, then it will not be applied
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Kaizen Costing
Manufacturing Cycle

RD&E Cycle

Kaizen Costing
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Post Service Cycle


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Example From Auto Plant (1 of 2)


An annual budgeted profit target is allocated to each plant Each automobile has a predetermined cost base, which is equal to the actual cost of that automobile in the previous year All cost reductions use this cost base as their starting point The targeted cost reduction is the amount the cost base must be reduced to reach the profit target
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Example From Auto Plant (2 of 2)


The target reduction rate is the ratio of the target reduction amount to the cost base This rate is applied over time to all variable costs

Then management makes comparisons of actual reduction amounts across all variable costs to the pre-established targeted reduction amounts If differences exist, variances for the plant are determined 6/5/2013

Results in specific target reduction amounts for materials, parts, direct and indirect labor, and other variable costs

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Concerns About Kaizen Costing

The system places enormous pressure on employees to reduce every conceivable cost

Some Japanese automobile companies use a grace period just before a new model is introduced This cost-sustainment period provides employees with the opportunity to learn any new procedures before the company imposes kaizen targets on them

Kaizen costing leads to incremental rather than radical process improvements

This can cause myopia as management tends to focus on the details rather than the overall system
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Comparing Traditional Cost Reduction to Kaizen Costing


Standard Costing
1. Cost-control system concept 2. Assumes stability in current manufacturing process 3. Goal is to meet cost performance standards
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Kaizen Costing
1. Cost-reduction system concept 2. Assumes continuous improvements in manufacturing 3. Goal is to achieve cost reduction standards
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Comparing Traditional Cost Reduction to Kaizen Costing


Kaizen Costing Techniques
1. Cost reduction targets are set and applied monthly 2. Variance analysis involves target Kaizen costs versus actual cost reduction amounts 3. Investigation occurs when target reductions are not attained
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Standard Costing Techniques


1. Standards are set annually or semiannually 2. Variance analysis involves comparing actual to standard costs 3. Investigation occurs when standards are not6/5/2013 met

Competitive Priorities

Price Quality Time Flexibility (Innovation)


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Comparing Traditional Cost Reduction to Kaizen Costing


Who has the best knowledge to reduce costs?

Standard Costing
Managers and engineers develop standards
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Kaizen Costing
Workers are closest to the process and thus know best
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Concerns About Kaizen Costing


What is a concern about Kaizen Costing? The system places enormous pressure on employees to reduce every conceivable cost. What is a cost-sustaining period? It is a period that allows employees to learn new procedures before Kaizen targets are imposed.
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Confused or does it make sense?

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Customer Expectations
Performance Features Reliability Conformance Durability Serviceability Aesthetics
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Supply Chain Management


Develops cooperative, mutually beneficial, long-term relationships between buyers and suppliers As trust develops between buyer and supplier, decisions about how to resolve cost reduction problems can be made with shared information about each others operations
The buyer may expend resources to train the suppliers employees in some aspect of the business A supplier may assign one of its employees to work with the buyer to understand a new product
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Concerns About Target Costing


Some studies of target costing in Japan indicate that there are potential problems in implementing the system
Especially if focusing on meeting the target cost diverts attention away from the other elements of overall company goals

Companies may find it possible to manage many of these factors Organizations interested in using the target costing process should be aware of them before attempting to adopt it
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Examples of Problems (1 of 2)
Conflicts can arise between various parties involved in the target costing process
Excessive pressure on subcontractors and suppliers to conform to a schedule and reduce costs can lead to alienation and/or failure of the subcontractor Design engineers may become upset when other parts of the organization are not cost conscious They argue that they exert much effort to squeeze pennies out of the cost of a product while other parts of the organization (administration, marketing, distribution) are wasting dollars 108

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Examples of Problems (2 of 2)
Employees in many Japanese companies working under target costing goals experience burnout due to the pressure to meet the target cost
Burnout is particularly evident in design engineers

Development time may increase because of repeated value engineering cycles to reduce costs
May lead to the product coming late to market For some types of products, being six months late may be far more costly than having small cost overruns

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Environmental Costing
Environmental remediation, compliance, and management have become critical aspects of many businesses All parts of the value chain, and their costs, are affected by environmental issues Environmental costing involves:
Selecting suppliers whose philosophy and practice in dealing with the environment matches the buyers Disposing of waste products during the production process Addressing post-sale service and disposal issues

These issues are being incorporated into cost management systems and overall MACS design
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Controlling Environmental Costs


Only when managers and employees become aware of how the activities in which they engage create environmental costs will they be able to control and reduce them
The activities that cause environmental costs have to be identified The costs associated with the activities have to be determined These costs must be assigned to the most appropriate products, distribution channels, and customers
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Types of Environmental Costs


Environmental costs fall into two categories:
Explicit costs The direct costs of modifying technology and processes, costs of cleanup and disposal, costs of permits to operate a facility, fines levied by government agencies, and litigation fees Implicit costs More closely tied to the infrastructure required to monitor environmental issues These costs are usually administration and legal counsel, employee education and awareness, and the loss of goodwill if environmental disasters occur 6/5/2013 112

Deming Chain Reaction


Improve quality Costs decrease Productivity improves Increase market share with better quality and lower prices

Stay in business
Provide jobs and more jobs
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The Pyramid Of Excellence

Vision Values

The WHERE The WAY The WHAT

Value-creating objectives Management Systems


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The HOW
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The Pyramid Of Excellence


The WHERE

This is the vision of where you want to be in the future


The WAY Our values are the way, that by living them day to day will keep us on track. The WHAT This is the value creating objectives which basically says that everything the company does will be grouped in 3 broad objectives (Customers, employees and owners) that are fundamental for the long term success of the company. The HOW
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This is the basic management system which everything else rests on.

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To be a World Class Organization


Four elements need to be developed:
1.

2. 3. 4.

Making every one responsible for quality Flexibility Just in time Managing people differently
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Operational Excellence : Best Practices CPI 6 Focus on:


Cost reduction Optimization Productivity Efficiency

5s
ims

JIT

LEAN TPM
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CHANGE
ISO 9001:2000
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bsc BPR

Best Practice Jigsaw

Organization Strategy

Technology

Quality

People Practices Benchmarking Leadership

Customer Focus

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Adopted from Leading the Way, AMC 1994

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Why best practices

Companies focus on cheaper, faster and better product / services to continuously improve their profit and for long term survival. Those who develop best practices within their organizations enjoy high profit in the short run as well as in the long run.
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Roadmap for managing Business Process Quality


Initiate BPM Select
Processes Identify owners and teams

Phase One Planning Process Definition Customer needs and process flow Process Measurement Process Analysis Process Design/redesign

Phase Two Transfer Planning for implementation problems Improvement action planning Plan deployment

Phase Three Operational Management Process quality control Process quality improvement Periodic process review and assessment
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5S & Visual management..

Sort (Organize)

Distinguish between What Is and What Is Not needed


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Visual management..

Visual Displays and Visual Controls


Visual Displays
Communicate important information, but do not control what people or machines do.
TOOLS

Visual Controls

Communicate information and build controls into the work place and process so that activities are performed according to standards.
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Benchmarking

A way for organizations to gather information regarding the best practices of others Often highly cost effective, by: Avoiding the mistakes that other companies have made Not reinventing a process or method that others have already developed and tested Selecting appropriate benchmarking partners is a critical aspect of the process The process typically consists of five stages
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Benchmarking

What is benchmarking? It is an organizations search for implementation of the best way of doing something as practiced by another organization.

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The Benchmarking Process

Stage 1

Internal Study and Preliminarily Competitive Analyses

Factors to Consider:
Preliminary internal and external competitive analysis Determine key areas for study Determine scope and significance of the study
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Stage 1

Internal study and preliminary competitive analyses


These analyses are not limited to companies in a single industry


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The organization decides which key areas to benchmark for study Then the company determines how it currently performs on these dimensions by initiating Preliminary internal competitive analysis Preliminary external competitive analyses Both types of analyses will determine the scope and significance of the study for each area

The Benchmarking Process

Stage 2

Developing Long-Term Commitment to the Benchmarking Project and Coalescing the Benchmarking Teams

Factors to Consider
Develop Long-Term Commitment to the Benchmarking Project: Gain senior management support Develop a clear set of objectives Empower employees to make change
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Stage 2 (1 of 2)

Developing long-term commitment to the benchmarking project and coalescing the benchmarking team Because significant organizational change can take several years, the level of commitment to benchmarking has to be long term rather than short term Long-term commitment requires Obtaining the support of senior management to give the benchmarking team the authority to spearhead the changes Developing a clear set of objectives to guide the benchmarking effort Empowering employees to make change
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Stage 2 (2 of 2)

The benchmarking team should include individuals from all functional areas in the organization An experienced coordinator is usually necessary to organize the team and develop training in benchmarking methods Lack of training often will lead to the failure of the implementation
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The Benchmarking Process

Stage 2 (contd.)

Developing Long-Term Commitment to the Benchmarking Project and Coalescing the Benchmarking Teams

Factors to Consider

Coalescing the Benchmarking Team:


Use an experienced coordinator Train employees 6/5/2013

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The Benchmarking Process

Stage 3

Identify Benchmarking Partners

Factors to Consider
Size of partners Number of partners Relative position of the partners within and across industries Degree of trust among partners 6/5/2013

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Stage 3 (1 of 3)

Identifying benchmarking partnerswilling participants who know the process Some critical factors are as follows: Size of the partners

Will depend on the specific activity or method being benchmarked For example, if an organization wants to understand how a huge organization with several divisions coordinates its suppliers, then it would probably seek an organization of similar size Size is not always an important factor
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Stage 3 (2 of 3)

Number of partners

Useful for an organization to consider a wide array of benchmarking partners Must be aware that as the number of partners increases, so do issues of coordination, timeliness, and concern over proprietary information disclosure Researchers argue that todays changing business environment is likely to encourage firms to have a larger number of participants Increased competition and technological progress in information processing increases benchmarking benefits relative to costs
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Stage 3 (3 of 3)

Relative position of the partners within and across industries Newcomers and those whose performance has declined are more likely to seek a wider variety of benchmarking partners than those who are established industry leaders Those who are industry leaders may benchmark because of their commitment to continuous improvement Degree of trust among partners Developing trust among partners is critical to obtaining truthful and timely information Most organizations operate on a quid pro quo basis, with the understanding that both organizations will obtain information they can use
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The Benchmarking Process

Stage 4

Information Gathering and Sharing Methods

Factors to Consider
Type of benchmarking information:
Product Functional (process) Strategic (includes management accounting methods) 6/5/2013

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The Benchmarking Process

Stage 4 (contd.)

Information Gathering and Sharing Methods Factors to Consider Method of Information Collection: Unilateral Cooperative: Database Indirect/third party Group 6/5/2013

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The Benchmarking Process

Stage 4 (contd.)

Information Gathering and Sharing Methods

Factors to Consider
Determine performance measures Determine the benchmarking performance gap in relation to performance measures
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Stage 4

Information gathering and sharing methods Two related dimensions emerge from the literature:

Type of information that benchmarking organizations collect There are three broad classes of information on which firms interested in benchmarking can focus: product, functional (process), and strategic benchmarking Methods of information collection There are two major methods of information collection for benchmarking, unilateral and cooperative
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The Benchmarking Process

Stage 5

Taking Action to Meet or Exceed the Benchmark Factors to Consider


Comparisons of performance measures are made

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Stage 5

Taking action to meet or exceed the benchmark


The organization takes action and begins to change After implementing the change, the organization makes comparisons to the specific performance measures selected The decision may be to perform better than the benchmark to be more competitive The implementation stage is perhaps the most difficult stage of the benchmarking process, as the buy-in of members is critical for success
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Benchmarking
How do we compare with the rest of the industry and with the best in the industry Seeking out ideas and experiences from those who have undertaken similar activities within the past and determining which of these practices are relevant to an organizations situation. 6/5/2013 141

The Faces of Resistance


Not Enough Time
Anger Attack Silence Withdrawal Intellectualizing

Endless Questions

Going Through the Motions

Confusion Just don't (want to) get it Ignore It Deny It Glorify the Past

Details.. Details.. Details

(False Agreement)

Are you one of them?? 6/5/2013

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CHANGE
Phases of a change process

Continuous Improvement

Successful CHANGE

Implementation

Strategic Planning

Customers Need

Awareness

Desire

Knowledge

Ability

Reinforcement

Phases of change
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Turning Strategic Intent Into An Annual Operating Plan


Vision, Mission, Priorities 3-5 Year Goals & Strategies Annual Objectives and Vital Few Actions

Policy Deployment

CORPORATE PRIORITIES
CUSTOMER SATISFACTION EMPLOYEE MOTIVATION AND SATISFACTION MARKET SHARE RETURN ON ASSETS

Setting Direction

Deployment

Cascade Objectives and AgreeVital Few Actions

Implementation

Management Process
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Regular Review Annual Diagnosis

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Right for our times

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The starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small amount of fire makes a small amount of heat

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The purpose of learning is growth

Mortimer Adler

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The approach
Outcomes and processes: An improvement cycle
Assess Outcomes

Where do I need to improve?

Examine processes

What should I do differently?

Improve processes

Implement actions

Achieve better Outcomes

See improvements to results


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Understand the Balanced Scorecard and its applications.

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Using a Mix of Performance Measures

What is the second major behavioral characteristic of a well designed MACS? Using a mix of short-term and longterm qualitative and quantitative performance measures (or the Mix of performance balance scorecard approach)
measures
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Using a Mix of Performance Measures

Occasionally, employees are so motivated to achieve a single goal that they engage in dysfunctional behavior. What are some examples of dysfunctional behavior? gaming data falsification
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Using a Mix of Performance Measures

The traditional focus of performance measures has been on quantitative financial measures. What are some quantitative nonfinancial measures? Cycle
Time Market Share Schedule Adherence Customer Retention
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Yield

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Using a Mix of Performance Measures

Organizations can design performance measurement systems that encourage a desired behavior. Multiple performance measures should reflect the complexities of the work environment and the variety of contributions that employees make.
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The Balanced Scorecard


What is the balanced scorecard? It is the first systematic attempt to design a performance measurement system that translates an organizations strategy into clear objectives, measures, targets, and initiatives. It integrates the measures used across organizations.
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The Balanced Scorecard


The Balanced Scorecard is A conceptual framework for translating an organisations vision into a set of performance indicators distributed among four perspectives: Financial, Customer, Internal Business Processes, and Learning and Growth
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Using the Balanced Scorecard Indicators are maintained to Measure an organisations progress toward achieving its vision Measure the long term drivers of success

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The Balanced Scorecard indictors monitor

Current performance (finance, customer satisfaction, and business process results)

Efforts to improve processes, motivate and educate employees, and enhance information systemsits ability to learn and improve
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>>> Executing Strategy Using the Balanced Scorecard


Balanced Scorecard Perspectives
The Balanced Scorecard converts strategy into an integrated system, defined across four business perspectives.

-Financial -Customer -Internal -Learning & Growth


Things that the Organization delivers. Things that the Organization does.

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The Four Perspectives of the Balanced Scorecard


How do customers see us

Financial Goals Measures

How do we look to shareholders

What must we excel at

Customer Goals Measures Vision and Strategy

Internal Business Goals Measures

Innovation & Learning Goals


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Measures

Can we continue to improve and create value 159

>>> Executing Strategy Using the Balanced Scorecard


Four Business perspectives
The Strategy
Financial
Objectives

The Balanced Scorecard converts strategy into an integrated system defined across four business perspectives.
Financial Perspective Measures Targets

To satisfy our shareholders, what financial objectives must we accomplish?

Profitability Growth Shareholder Value

Customer
Objectives

Customer Perspective Measures Targets

To achieve our financial objectives, what customer needs must we serve?

Image Service Price / Cost

Internal
To satisfy our customers, and shareholders, in which internal business processes must we excel?
Objectives Cycle Time Quality Productivity

Internal Perspective Measures Targets Initiatives

Learning & Growth


Objectives

Learning & Growth Perspective

Measures

Targets

Initiatives

To achieve our goals, how must our organisation learn and 6/5/2013 innovate?

Market Innovation Continuous Learning Intellectual Assets

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Financial

40%

Customer
Customer Retention Customer satisfaction

20% Executive Scorecard

ROE greater than Cost of Capital Increase earnings per margin

Vision & 20% Learning & Growth Strategy Internal Process 20%
Meet target revenue % from new products & target rollout date Reduce unit cost Reduce Cycle time

Financial
Net profit vs Budget

10%

Customer
Customer Retention Customer satisfaction

40% Employee Scorecard

Vision & 40%Learning & Growth


Meet target revenue % from new products & target rollout date
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Strategy

Internal Process 10%


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Increase gross margin on old product Increase net margin

>>> Executing Strategy Using the Balanced Scorecard


Four Business perspectives
The Four BSC Perspectives Defined
Financial Perspective

1. The economic model of key levers driving financial performance

Return on Investment Revenue Strategy Productivity Strategy

Source of Growth

Sources of Productivity

2. The identification of targeted customer segments and their value proposition 3. The process-focused view of the business using the value chain

Customer Perspective
Product Service Relationship Image Reputation

Internal Perspective
Build the Brand Make the Sale Deliver the Product Service Exceptionally

4. The intangible assets necessary to drive performance 6/5/2013

Learning & Growth Perspective


Human Capital

Information Capital

Organisation Capital

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>>> Executing Strategy Using the Balanced Scorecard


Balanced Scorecard Use of Strategic Themes
Strategic Objectives From A Theme Through A Set Of Cause And Effect Relationship
Add and Retain Theme
Maximize Profit Financial Perspective Grow Revenue

Customer Perspective

Add and Retain High Value and High Potential Customers

Internal Perspective

Maximize Reliability

Develop/Execute Effective Marketing Programs

Develop Superior Service Capability

Learning Perspective 6/5/2013

Attract and Retain Key Players

Increase Managerial and Functional skills

Continue to develop OFS Culture 163

Final Thought
The strategy underlies the Balanced Scorecard; the Scorecard is measuring but it is not the strategy.

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Empowering Employees to be Involved in MACS Design


What is the third major behavioral characteristic of a well designed MACS? It is empowering employees to be involved in decision making and MACS design.

Empowering employees
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Empowering Employees to be Involved in MACS Design


Empowering employees requires two essential elements: 1 Allowing employees to participate in decision making 2 Ensuring that they understand the information they are using and generating

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Overview Approach
Organizations Short and Long Term Strategies

Vision 20092020
Objectives

Measures

2008
Objectives

Initiatives

2007
Objectives

Measures Initiatives

2006
Objectives Measures Initiatives

Measures Initiatives

2005
6/5/2013 Mission

Goals

Objectives

Measures

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Link Rewards to Results


Choices of Responsibility Centers and Incentives

Motivational Criteria

Goal Congruence

Managerial Effort

Performance Measures

Rewards

Feedback Feedback
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ASSESSMENT PROCESS
REWARD/ RECOGNITION VISION/ MISSION

PERFORMANCE

APPRAISAL

ASSESSMENT PROCESS

GOALS

PERFORMANCE MEASUREMENT

STRATEGIES/ TARGETS

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Link Rewards to Results


Research shows that the more objective the measures of performance, the more likely the manager will provide effort. Thus accounting measures, which provide relatively objective evaluations of performance, are important.

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Developing Appropriate Incentive Systems


What is the fourth major behavioral characteristic of a well designed MACS? Developing an appropriate incentive system to reward performance.

Incentive system

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Developing Appropriate Incentive Systems


What are intrinsic rewards? They are those rewards that come from within an individual. They reflect satisfaction from doing the job. What are extrinsic rewards? They are rewards that one person provides to another to recognize a job well done.
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Agency Theory
Economists describe the formal choices of performance measures and rewards as agency theory. Employment contracts will trade off three factors: 1 Cost of measuring performance
2 Incentive 3 Risk

2002 Prentice Hall Business Publishing, Introduction to Management Accounting 12/e, Horngren/Sundem/Stratton

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Performance Measurement and Reward System


There

are six attributes of a measurement system that must be in place to motivate desired performance. Employees must understand their job. Designers of the performance measurement system must make a careful choice about whether it measures employees inputs or outputs.
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2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

Performance Measurement and Reward System


3

The elements of performance that the performance measurement system monitors and rewards should reflect the organizations critical success factors. The reward system must set clear standards for performance that employees accept.

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Performance Measurement and Reward System


5

The measurement system must be calibrated so that it can accurately assess performance. In certain situations the reward system should reward group rather than individual performance.

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Performance Measurement and Reward System


What

is incentive compensation? It is a reward system that provides monetary (extrinsic) rewards based on measured results. It is a pay-for-performance system that bases rewards on achieving or exceeding some measured performance.

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Types of Incentive Compensation

Cash bonus Profit sharing Gainsharing Stock Options

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Types of Incentive Compensation


What

is a cash bonus? It is a payment of cash based on some measured performance. It is also called a lump-sum reward, pay for performance, and merit pay. What is profit sharing? It is a cash bonus that reflects the organizations, or an organization units, reported profit.
2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Types of Incentive Compensation


What

is Gainsharing? It is a system for distributing cash bonuses from a pool when the total amount available is a function of performance relative to some target. What are the three most widely used Gainsharing programs?

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Types of Incentive Compensation


1

Improshare (Improved Productivity Sharing) Scalon plan: Base Ratio = Payroll costs Value of goods or service Rucker Standard = Payroll costs Production value

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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Types of Incentive Compensation


What

is a stock option? It is a right to purchase a stated number of the organizations shares at a stipulated price (the option price).

2001 Prentice Hall Business Publishing Management Accounting, 3/E, Atkinson, Banker, Kaplan, and Young

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NO PAIN NO GAIN!

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Q&A SESSION

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THANK YOU

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