Beruflich Dokumente
Kultur Dokumente
Interpretationof
Research
findings
Report
Report
Preparation Writing
Activities
Oral
Presentattion
Post
RESEARCH Readingof the
FOLLOW-UP Report by the Report
client Writing
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The first step in the process involves..
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Before writing the report…
• the researcher should discuss: the major
findings, conclusions, and recommendations
with the key decision makers.
– necessary to ensure that the report meets the client's
needs and is ultimately accepted.
• The entire marketing research project:
– should be summarized in a single written report or in
several reports addressed to different readers.
– should present the findings in such a way that they
can be used directly as input into decision making.
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Oral Presentation
• Generally, an oral presentation supplements
the written report.
• The client should be given adequate time to
read the report.
– If necessary, the researcher should assist the
client in understanding the report,
implementing the findings, undertaking
further research, and evaluating the research
process in retrospect.
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Report Format
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The results...
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Report Writing II
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Oral Presentation
• Should be carefully prepared keeping the audience in
mind.
• A good presentation does not mean a lengthy presentation.
• Carefully selected visual aids such as graphs, tables,
charts, maps etc. help presentation.
– However, Too many visual aids, particularly statistical tables,
could often be boring and may not serve any purpose.
• During oral presentation, people may seek clarification.
– The speaker must be patient and should not show signs of anger
or frustration. He or she should be natural, establish eye contact
with the audience, and interact with them.
– Body language and descriptive gestures are also quite useful.
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