Visual Communication

Pushker Srivastava
B. Tech., MBA, PGDCA, MMC, Ph.D.

Ex- Production Manager, SAIL, Govt. of India Ex-Sr. Manager Ogilvy & Mather Director (Projects) Adiwise Incl, US

Visiting Professor IIMC, JNU, DU, GGS IPU, ICAR Universities

Corporate Trainer Indian Armed Forces, Border Security Force, Indian Coastal Guards, Indian Police Service, Indian Information Service, Ministry of External Affairs

Media Advisor & Consultant UNICEF, BBC, SIEMENS, Arab League of States

 Communication conveys facts, concepts and emotions To convey something, one requires a language and a medium A language requires - letters, words, sentences and rules of usage (=grammar)

To read a picture

We are taught to read words but no one teaches how to read pictures

 A picture is worth a thousand words, a picture with text is worth ten thousand words, and if you add audio to pictures and text you then have a communication thats worth a million words.

In the changing communication frameworks

interconnected and visual world visual language is developing as a rich, multi-dimensional communication form.

Visible Language
Layout Typography Color Texture Imagery Identity Animation Sound

Visual communication
How meaning is communicated through visual images. visual provide a means to attract and hold subject attention

How Visual Communication works?

What you see is not always what is there.

Visual communication functions at Subconscious level

Words evoke powerful picture associations

Home Mother War Love Night child

Pictures evoke emotions

Images have a stopping power, if we touch someones emotions he / she will remember the message.

Mood of a picture is determined by many subtle factors

including subject matter itself

Seeing is a state of mind

Understanding of associations that every picture brings forth is essential

Use of Visuals
Quicker No language problems Takes less space Easily remembered

Visual Communication

Understanding of the media

the technical skill

Know what and how to communicate visually

-Visual Literacy -Visual Persuasion -Ethical Issues

Various forms of visual Communication emerged in the 21st Century as industry with biggest increase in demand for skilled professionals

Visual Communication
Communication Design Typography Graphic Designs Informational Graphics Illustrations Cartoons Lens-based Visual Media Photography Photojournalism

Time-based Visual Media Motion Pictures Graphics Video Graphics

Interactive Media Computer generated Images Animation Multimedia Web designing

Thanks

Amit Kushwaha Prajasaptaak.blogspot.in