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Creativity and Innovation

By Anup Dash
Understanding Intelligence

Movement,enthusiasm,travels and change. They are angry
and bring change with determination and forcefulness

Fluctuating decisions,find difficulty in taking decisions,often
procrastinate,- Intellectuals,passionate,caring and versatile


Perseverance,stamina,persistence,often signifies decay,
laziness and stubbornness
Observing the obvious
Observing the obvious
Splash Amoeba
Flop Sun
Drop Star
Magic wand
Swimming pool Spider
Tar Star fish
Star fish
Blood stain
In how many ways can you solve this ?

789586325874158962 X 999999999999999999
•Computing machine – calculator/computer

•Log table

•Deduct the digit from 1000000000000000000

•Add 999999999999999999 times 789586325874158962

•Or simply write the answer as

•789586325874158961 210413674125841038
In how many ways can you solve this ?

789586325874158962 X 999999999999999999
•Computing machine – calculator/computer

•Log table

•Deduct the digit from 1000000000000000000

•Add 999999999999999999 times 789586325874158962

•Or simply write the answer as

•789586325874158961 210413674125841038
Power to think



Depict it through a medium

Communicate with the world
Seat of human Intelligence

•The left brain is connected to the
right brain by million of fibres called
corpus callosum
•The convoluted outer surface of the
brain is called cerebral cortex
•This is much convoluted in human
beings and is the seat of Human
•The brain cells are called neurons.
An average brain contains about
15000000000(1500crores) neurons
How does the Brain work

Neurons connect with other neurons and form a network
Current scientific knowledge is that these connections are the
basis for all learning and memory
The brain is a huge network of connected neurons
More complex than any other network imaginable in this world
Dr Roger Sperry in 1960’s studied the specialities of the right
and the left brain and opened up a gamut of windows into this
complex world of intelligence. – Nobel Prize

Left Brain Right Brain

Linear Free form
Logical Creative
Details Big picture
Words Colour
Language Essence
Specific Generalities
Closed Open
Repetitious New ways
Cautitious Adventurous
Left Brain Right Brain

Left portion of the body Right portion of the body

When you were a child you used both the brains
Shackles which Inhibit the creative process





Conscious and Unconscious Mind

Conscious Unconscious

Reading Heartbeat
Writing Secretion of hormones
Eating Digestive system
Walking Circulation of blood
Talking Reflex actions

Under out direct control Not directly under our control
•Brain is utilized by 10% of its capacity
•Brain is much more powerful than you can imagine
•It has the capability to record each and every event happening around us
No development
Group – 1 Poor environment

Group - 2 Challenging environment 15% increase in
cortex layer

Group – 3 Extreme environment Damaged cells

There is a scope for improvement of the brain activities
through controlled conditions
Heart wave patterns ECG – Electro Cardio Graphs

Brain wave patterns EEG – Electro Encephalo Graphs

•Conscious mind is in control
β 13~25 cps •Logical thinking,analysis,action
•You are alert and awake

•Indicates relaxation and meditation
α 8~12 cps •State of relaxed alertness – good for
inspiration, fast learning

θ 4~8 cps •Deep meditation

•Deed relaxation – deep dreamless
δ 0.5~4 cps
Microcosm ~ Macrosom



‘The universe is a manifestation of GODs imagination’

You are not given a though which is impossible …
You are not given a though which is impossible …



Roller coaster

Sky scrapers

Atom bomb

How to draw a face

+ =

Self Athletes
Higher Scientists
Order Writers
Needs Poets
Ego Needs

Social Needs

Security Needs

Basic Needs
} Lower
Think Beyond the Convention

Tomorrows problems
cannot be solved by
yesterdays tools
Think Beyond the Convention

Tomorrows problems
cannot be solved by
yesterdays tools
Continual improvement and breakthrough improvement


The goal of this lesson is solving maths
problems by applying what we learned
at school.
We give you 3 digits and a result and you can put
all the possible signs necessary to restore the

Just an example. The remainder you can solve by

2 + 2 + 2 = 6
Easy! Isn't this? It is the same for the remaining
1 1 1 = 6
2 2 2 = 6
3 3 3 = 6
4 4 4 = 6
5 5 5 = 6
6 6 6 = 6
7 7 7 = 6
8 8 8 = 6
9 9 9 = 6
No.2 : it was the example, which we showed
presently .
¿ Another? Ah… No. 6. Very difficult !!!

6 + 6 - 6 = 6

¿And the others? ?

We think the 3th can be solved ,
Perhaps the 5 th. With a little chance the 7th .

3 x 3 - 3 = 6
5 / 5 + 5 = 6
-7 / 7 + 7 = 6
Now let us see those which are a little more complicated.

The 4th.

4 + 4 + 4 = 6
The 9th.

9 x 9 - 9 = 6
The 8th.
3 3 3

8+ 8+ 8 = 6
Ahhh!!! That’s another thing!.
It remains to solve the first one.

1+1+1 = 3 3x2x1 = ?

1 + 1+ 1 ! = 6
Well we give you a track, but I must acknowledge this
one is muscular...
No ?

FACTORIAL: the factorial of a number is obtained
by multiplying all the formers up to 1.
It is symbolised by the exclamation point.
Pablo Picasso

Small House in a garden

La Independence
Lust for life

Vincent Van Gough
Lust for life

Vincent Van Gough
Lust for life

Starry Nights
Vincent Van Gough
Lust for life

The Harvesters
Vincent Van Gough
Leonardo da vinci
Leonardo da vinci

Study of light Flying machines
Leonardo da vinci

The Giant Catapult
Leonardo da vinci

Defense equipment
create: To cause to exist, Bring into being, Originate, To give rise
to, Bring about, Produce, To be first to portray and give character
to a role or part (appropriate to creating fictional characters and
writing stories) creation: An original product of human invention or
creative: characterized by originality and expressiveness,
creativity creativeness, formativeness, innovation, inventiveness,
originality, productivity, craftsmanship, authorship, creatorship

"Being creative is seeing the same thing as everybody else but thinking
of something different"
There are many components that influence the creativity of individuals. This is
not to say that people tremendously fluctuate in their creativity day to day and
hour to hour; the opposite is often believed - that some individuals are generally
more creative most of the time than others. The reasons why some people are
more creative, however, are many.
a) Without the abilities needed to do the creative act, it is highly unlikely the
individual will do the act. Just because a person has the ability to do something,
however, does not necessarily mean that the person will do it. This is why
researchers examine people's motives.
b) Without the motivation to do so, it is unlikely that a person would complete
an act, regardless of the person's abilities.
c) Lastly, opportunities in the environment can affect the creativeness of
individuals and groups of individuals.
d) If you've ever generated a novel response to a problem or challenge then
congratulate yourself as being creative. If you do this on a regular basis, say
every day, then put the "creative person" badge on yourself. With, practice, your
ability to generate novel and useful responses to problems and challenges will
greatly improve.
Obstacles to creativity

•Being too busy and getting too involved with a problem
•Having conflicting goals and objectives
•Not allowing yourself enough time to relax
•Fear of criticism
•Lack of confidence
•State of mind/body (for example experiencing negative stress)
1. Journaling
Obtain an A4 (8 x 11 inch) notebook and use it for your journal. Each
morning as soon as you get up, write three pages of anything. Typically
you will write about what you did the day before, ideas, dreams,
problems, and rambling thoughts. You may need to get up a bit early.

2. Regular Fresh Input
The mind needs stimulation. Your sensory input gets stored in memory.
By giving your mind fresh inputs each day, your memories get triggered
and combined with the new input. Sometimes you will get ideas or gain
new perspectives. How do you get new input? Do something new each
day. Listen to different radio stations, read or borrow different
magazines, take a stroll through a shopping centre. Keep your eyes and
ears open, and taste, touch and smell things
3. Keep a Journal
Use your journal to record your thoughts, ideas, and observations during
the day. Write in a creative quotation, affirmation or a technique to use
this week. Make the journal your constant companion.

4. Learn a new Creativity Technique each week
Write the technique on an index card or in your journal and carry it with
you to practice wherever possible. Just like learning new words in a
foreign language, you will need to practice the technique until it is
second nature to you.
5. Relax!
Listen to music on headphones while lying on the floor. Sit outside in the
sunshine and do nothing. Take a stroll, ride your bike or go for a swim.
It's important to give youself time to unwind and let your subconscious
mind do its work. Getting ideas in the shower or while you are driving
has almost become a cliche, but it is true.

6. Learn to Draw
Use Betty Edwards' book Drawing on the Right Side of the Brain to
teach yourself to draw. It's a wonderful book and you will learn skills
applicable to problem solving and enhancing your perception of the
world. Other books to consider are Robert McKim's Experiences in
Visual Thinking as well as the numerous books on cartooning, such as
Robin Hall's The Cartoonist's Workbook.
7. Learn Mind Mapping
Buy some coloured pens, large sheets of paper and a book by Tony
Buzan or Nancy Margulies. Develop your own symbols, icons and visual
vocabulary for your mind maps. Writing long hand is left brain, but mind
maps use the right brain by employing colour and visual information.

8. Associational Thinking
The mind stores information by association - a concept underlying the
Ideafisher program, and the compilation of a thesaurus. Either can be
used to generate ideas. Personal association can be a great start followed
by a thesaurus. The inputs described in item number two (2) can trigger
9. Be challenged!
Take a new challenge each week. Work on a new problem each week,
explore something new with the purpose of solving it, or generating

10. Adopt a genius
You can benefit by learning from the lives, ideas and actions of the great
geniuses of history. Adopt a role model - maybe Leonardo da Vinci,
Picasso, Einstein, T. S. Eliot, Thomas Edison,
Random •Random Input
Input •Problem Reversal

o b l e m R e versal •Ask Questions
Ask Q Pr •Applied Imagination - Question Summary
uestio incipleHats
•Lateral Thinking
ns i n u i t y p
• Six Thinking
i n a t i o n T h e •The Discontinuity Principle
d I m a g

e r a l t h in k in g •Forced Relationships/Analogy
La t •Attribute Listing7 Qualit
y tools(o
•Morphological Analysis ld/New)
k l i s t Six thin
Chec king ha
• Imitation
ts •Storyboarding
Brains o g
tormin a t i o n a n a l •Metaphorical thinking
g c e d r e l
For •Lotus Blossum Technique
g T IZrealm of the senses
•InRthe hrough
t e l i s t in •Use of drawing Thinki
t t r i b u ng
A •IdeaToons (by Michael Michalko)
•NLP (Neuro-Linguistic Programming) Techniques
Imit Mind mapping •Assumption Smashing n king
atio T h i
n a l a n a l y si•sDO IT! F u zzy
ogi c
•LARC Method
•Unconscious Problem Solving
Storyboarding c h n ique s •Simplex
o m t e
Lotus boss •The TRIZ method
•Fuzzy Thinking
ol v ing
Dr awing •Breakthrough Thinking
Assumpt DO IT
P r ob
ion smash NLP s
ing ciou
nc ons
6 Sigma - DMAIC/DFSS U
It is said that Newton got the idea of gravity when he was hit on the head with an
apple while sitting under an apple tree. It is not necessary to sit under trees and
wait for an apple to fall - we can get up and shake the tree. We can produce our
own chance events.
Random inputs can be words or images.
Techniques for getting random words (and the words should be nouns) are:
•Have a bag full of thousands of words written on small pieces of paper,
cardboard, poker chips, etc. Close your eyes, put in your hand and pull out a
•Open the dictionary (or newspaper) at a random page and choose a word.
•Use a computer program like msword
•Make up your own list of 60 words. Look at your watch and take note of the
seconds. Use this number to get the word.
It is important to use the first word you find.
Once you have chosen the word, list its attributions or associations with the
word. Then apply each of the items on your list and see how it applies to the
problem at hand.
Because the brain is a self-organising system, and very good at making
conections. Almost any random word will stimulate ideas on the subject. Follow
the associations and functions of the stimulus word, as well as using aspects of
the word as a metaphor.
Lateral Thinking

"seeking to solve problems by unorthodox or apparently illogical methods.”

Lateral thinking is about moving sideways when working on a problem to try
different perceptions, different concepts and different points of entry.
The term covers a variety of methods including provocations to get us out of
the usual line of thought.
Lateral thinking is cutting across patterns in a self-organising system, and has
very much to do with perception.

example: Grandma is sitting knitting and three year old pinki is upsetting
Grandma by playing with the wool.
- putting pinky into the Jhula.
- it might be a better idea to put Grandma in the Jhula to protect
her from Pinki. A lateral answer!
Mind Maps
The human brain is very different from a computer. Whereas a computer works in
a linear fashion, the brain works associatively as well as linearly - comparing,
integrating and synthesizing as it goes.Association plays a dominant role in
nearly every mental function, and words themselves are no exception. Every
single word, and idea has numerous links attaching it to other ideas and concepts.

To make a mind map, one starts in the center of the page with the main idea,
and works outward in all directions, producing a growing and organized
structure composed of key words and key images.
Key features:
•Key Words
•Visual Memory - Print the key words, use color, symbols, icons, 3D-
effects,arrows and outlining groups of words
•Outstandingness - every Mind Map needs a unique center
•Conscious involvement
You only need to start with the basic problem as the center, and generate associations and
ideas from it in order to arrive at a large number of different possible approaches. By
presenting your thoughts and perceptions in a spatial manner and by using color and pictures,
a better overview is gained and new connections can be made visible.
Mind maps are a way of representing associated thoughts with symbols rather than with
extraneous words something like organic chemistry. The mind forms associations almost
instantaneously, and "mapping" allows you to write your ideas quicker than expressing them
using only words or phrases.
Unconscious Problem Solving

This method relies on the unconscious mind to be continually processing the
various sensory inputs stored in short-term and long-term memory. Using your
unconscious to solve problems is a process of listening and a readiness to record
ideas as they percolate into your conscious mind.
Some of the greatest thinkers were great relaxers.
•Einstein was a daydreamer
•It's all very well to work hard on a problem under the stressful pressure of
deadlines, but the opposite condition of relaxation and not working on a problem is
very valuable.
A practical application of this technique is to saturate yourself in the problem and
then take a break.
Write down the problem on a writing pad and leave it by your bedside. The next
morning, take that pad and start writing down your ideas. Aim to write three full
pages of anything that comes to mind. Explore your dreams.
We all dream, and we all dream a lot more than we think we do. As you get into
bed, say out loud: "Tonight I am going to dream about ...." (including a brief
description of the problem). When you wake up, lie and bed and think some more
about the problem.
Drawing and Visual Thinking

An exercise for the double brain

Draw upside down

Negative space drawing