Fluerie florists

Group 1 Members
Debashree Banerjee Sanjeev Kumar Vandana Nair Niranjana Chandran Shintu Joy 124 143 157 160 165

Nature of the Industry

A florist business goes beyond selling flowers.

Elements in the process of providing a service: knowledge, materials and labour. This is a customer-oriented business

Cont. . .

There are three major kinds of a florist business:

1. Wholesale florist service

2. Retail florist service

3. Retail florist service

(Decorative materials)

About the Company

Target start up date: 1st Nov 2012.

Registration Ownership Capital Resource

Products

Bouquet Vase Basket flowers Wedding cars Wedding venues Decorations for special occasions Wreath Company Events

Store Location

Both our stores are situated nearby railway station

Store area of 600 sq feet 1/3 is allocated for retail use 2/3 used for workspace and storage

Store Layout

Simple yet modern design with attractive display Unobstructed window view
High visibility from street Pre-designed floral arrangement

Cont. . .

Store Operation Store operates from Monday to Sunday Timings 9 am to 10 pm

Store Policies Offers 24hrs return/exchange policies Company invests in CRM and POS system to track customer and sales information

Competitors

Ferns and Petals

Apollo Florists Odeon florists

Distributors

Main store located nearby station

Services are available through out Vashi and Mahalakshmi

Products can be purchased via web internetonline orders can be placed.

Target Audience

Income group
Small (college, couples) High (eco-friendly)

Corporate clients Events

Company clients events

Engagement/ Wedding
Festivals

Our USP

Creating a new fresh flower arrangement buying experience for customers - first floral art gallery. Offering exquisite, artistic floral arrangements. One to one interaction between our floral designer and the customer in order to understand their needs better

Pricing Strategies

The price of our products ranges from price of a single flower to bouquets and charges for wedding car decorations. the price of single flowers are in the range of Rs15 Rs20, and bouquets cost range from Rs300-Rs1700, and the cost of car decorations range from Rs3000-Rs4000.

Marketing Strategies

The promotion strategy adopted by us is as follows:

(Happy Hour) collection Identification of individual consumption trends Remind the customers of upcoming important

events Use of loyalty, thank you and reminder program

Advertising Strategy

Website Printing and distribution of pamphlets Advertising on cable

FINANCIAL ANALYSIS

Estimated income statement

Nov Income Sales Credit Sales Cash Sales Membership Fees Online Registration Direct Membership Commission on Sale Of Paintings Car Decoration 20,000 60,000 30,000 35,000 80,000 60000 60,000 80,000 80,000 80,000 180000 200000 200000 Dec Jan Feb March April May June July

80000 100000 410000 160000 180000

5,000 4,000

6,000

8,000

8,000

9,000 12,000

12,000 12,000 12,000 16,000 16,000 16,000

6,000 12,000 12,000 14,000 16,000

2,000 8,000

3,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

10,000 16,000 50,000 50,000 50,000

50,000 50,000 50,000

Total Income

99,000 135,000 175,000 564,000 297,000 322,000 342,000 362,000 362,000

Nov

Dec

Jan

Feb

March April

May

June

July

Expenditure
Selling Expenses Shop Rent Rent Deposit Interior Decoration Computer Website Designing Pamphlets Catalogue

60,000 77,000 80,000 90,000 95,000 95,000 95,000 95,000 95,000 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 110,000 0 0 0 0 0 0 0 0 300000 0 0 0 0 0 0 0 0

450000
22,000 10,000 5,500 2,500

0
0 0 5,500 2500

0
0 0 4500 2,500

0
0 0 3000 0

0
0 0 3000 0

0
0 0 3000 0

0
0 0 0 0

0
0 0 0 0

0
0 0 0 0

Visiting Cards
Telephone Connection

1800

400

1000

Nov Salary Electricity 22,000 20,000

Dec 22,000 20,000 1,000 999 20,000 2500

Jan

Feb

March

April

May

June

July

22,000 22,000 20,000 20,000 1,000 999 1,000 999

22,000 22,000 22,000 22,000 22,000 20,000 20,000 20,000 20,000 20,000 1,000 999 1,000 999 1,000 1,000 999 0 999 0 1,000 999 0 2,500

Telephone Bill 1,000 Internet bill 999 Cable Advertisement 20,000 Insurance 2,500

20,000 10,000 2,500 2,500

10,000 10,000 2,500 2,500

2,500 2,500

Transportation 30,000 30,000 Total 1,059, Expenditure 299 181,499

Loss of Previous Month

30,000 30,000 26,000 26,000 26,000 26,000 26,000 167,49 183,899 179,499 180,499 180,499 167,499 9 167,499

19669 -958,299 -1004798 1013697 -629196 -512695 -371194 3

-2192

Net Profit

1,004,79 8 1,013,697 -629,196 -512,695 -371,194 -196,693 -2192 244,501

THANK YOU