Beruflich Dokumente
Kultur Dokumente
Agenda
Background Key Challenges Stakeholder Analysis Risk Management Recommendations Q&A
Tetra Pak
http://www.youtube.com/watch?v=eDodQwzfV74&list=PL10C49583D3A632AA
Background
How did we get here?
Milk consumption
Key Challenges
Milk safety:
Milk producers have struggled with contamination issues Significantly impacts Tetra Pak, but TP has limited control
Competition
Substitute product of fresh milk infringing on UHT market space New entrants into aseptic packaging market; Tetra Pak losing competitive edge. (GA Packs price is about 10-15% lower than Tetra Pak) Alternative packaging methods for fresh milk
Key Challenges
Recycling:
Negative perception of Tetra Pak package recyclability Lack of infrastructure, equipment, and processes in place for extensive recycling process needed Risk of change in government recycling policy
Stakeholder Analysis
Suppliers
Millions of dairy farmers Tetra Pak
Distribution
Consumers
UHT milk drinkers National School Milk Program
Distribution
Consumers
Distribution
Support for market development
Consumers
Cultivate the habit of drinking milk School milk programs Little to no impact on consumers fresh milk preference
Recommendations
Overall: Leverage stakeholder relationships to decrease risk of market share loss Milk Safety
Offer QC solution Suggest expansion of regulations
Recommendations
Competition
Further innovation with packaging Product diversification options Explore expansion of milk processor customer base
Recycling
Enhance relationship with government Work to defragment recycling supply chain
Appendix I
Appendix II
UHT packaging Company Starting Origin Entering in China market Number of employees Major Market Market Share in China Key Customers Key Advantages 1. Market leader in UHT 2. Technology innovation(IP) 1. Aseptic packaging 2. Filling machines 3. Processing solutions World's largest company of food packaging Tetra Pak 1951 Sweden 1972 22,000 170+ countries 70% (aseptic packaging) GA Pack 2001 China 2001 500+ China and European countries 9.6% (aseptic packaging) Mengniu and Yili Fresh milk packaging International Paper 1898 United States 1990 61,500 24+ 60%
Bright, Xin Xiwang, Sanyuan and Yantang 1. Market leader in Freash milk 1. Local company (i.e. lobbying government) 2. Diverse products and customers 2. Price 9% lower than Tetra Pak (consumer and commercial) Aseptic packaging World's 2nd largest supplier of roll-fed aseptic packaging Plastic lids and paper cups World's largest producer of plastic lids and paper cups