Reform Momentum

FDI in retail general improvement of the macro environment and reinstallation of faith in the Indian economy The Budget Companies hopeful of budget being lined with sops for the industry with more tax saving options, exemptions, duty cuts etc. Softening interest rates CFOs hopeful that interest rates will start softening in 2013

Input cost easing Companies look forward to in input costs CFOs will be loosening strings in term of new launches, marketing & advertisements. Stronger rupee For consumers, weak = prices, therefore better prospects now

Cloud based services According to HP study, in 2013 cloud computing will shift from delivering small, consumer focus services to sustaining secure, reliable enterprise scale workforce Virtualisation of desktop It will liberate companys staff & will drive their mobility

Big Data Phone calls and emails, big data will be the important tool for the smart manager Managers expected to adopt data analytic tools to understand their customers, identify trends Data Centre Services Managers can benefit from world class data service centres IDC says outsourcing data services can dramatically cut costs

Improved training Incorporating concepts of social media & cloud computing

Mobility Employees will continue to bring their own devices (BYOD), a challenge for the organisation

The consumer connect Categories like FMCG, telecom will hold on consumers attention Crowd sourcing platforms will develop communication ideas through consumers. Marketers not only asking for logo or pack design but to communicate ideas to reach them More confidence in self Building internal capabilities of research will be the new mantra With more digitised homes in 2013, the year will see advertisers collaborate on robust research with agencies and broadcasters

Best of both worlds Independent agencies like Scarecrow and Curry Nation have started proving their mettle 2013 will see a healthy mix of networks and desi creative hotspots Better remuneration Average agency commission has been as low as 2 % of media billings, the industry is optimistic about achieving 5 % at the end of the year Retail advertising is expected to take off in a big way

Rise of Collective Consciousness On ground innovations by companies like TATA, P&G have created on ground revolution for their brands as CSR activies No Last-Mile Headache Amazon, already setting trend by offering free two-day shipping with prime membership

Frugal thinking Frugal in resource management, in product deployment Such thinking is going to be a key differentiator in years to come Generation diversity People born after 1990s will be expected to enter the workforce in next few years Workforce would be highly flexible and versatile in new age technology

Online-offline integration Extending the online shopping experiencecharecterised by personalisation & interactivity.

Conclusion
Hoping for a sounder Business Environment with a lot of optimism