STUDY OF STUDENTS

PREFERENCE TOWARDS
VARIOUS CELLULAR
SERVICE PROVIDERS
SCOPE OF THE STUDY
This study is confined to the students of
RIMT campus, Mandi Gobindgarh.

The size of sample is 300 respondents.

OBJECTIVES OF THE STUDY
To know about the student preference level associated
with different cellular service providers.
To find out the students satisfaction towards the
various service providers.
To know which advertisement media puts more
impact on the buying decision of students.
RESEARCH METHODOLOGY
SAMPLING TECHNIQUE: Convenience Sampling.
SAMPLING UNIT: students of RIMT Campus.
SAMPLE SIZE: 300 students
RESEARCH PERIOD: 2 to 3 weeks
DATA COLLECTION:

PRIMARY SOURCES: The data has been collected

directly from respondents with the help of questionnaires.

SECONDARY SOURCES: The secondary data was

collected from internet and references from library.
DATA ANALYSIS AND

INTERPRETATION
 DEMOGARPHIC FEATURES OF
REPONDENTS
SEX RATIO

PARTICULARS NUMBER %AGE

NUMBER

MALE 120 40%

MALE
40%
MALE
FEMALE
FEMALE 180 60% FEMALE
60%
 Que. 1: -Do you have any mobile
Connection?.
PARTICULARS NUMBER %AGE
NUMBER

300
Yes 300 100%
250

200
Yes, 300 NUMBER
150

100
No 0 0%
50
No, 0
0
Yes No
Que. 2: How many mobile connections do you have?

particulars No. of respondents

No. of respondents

1 243 250

200
2 57
150
243 No. of respondents
100
3 0
50
57
>3 0 0 0
0
1 2 3 >3
 Que. 3: - Which service are you using?

Particulars No. of respondents No. of respondents

200

Prepaid 187
150

Prepaid, 187 No. of respondents

100
Postpaid, 113
Postpaid 113
50

0
Prepaid Postpaid
 Que. 4: - Connection of which mobile service
provider are you currently using?
PARTICULARS NO.OF
RESPONDENT
S
NO.OF RESPONDENTS

AIRTEL 154 160

140
120
VODAFONE 98
100
80 154
BSNL 19 60 98
40

SPICE 19 20 19 19
6 4
0
AIRTEL VODAFONE BSNL SPICE RELIANCE TATA
RELIANCE 6 INDICOM

TATA 4
INDICOM
 Que. 5: -Are you satisfied with the services?

PARTICULARS No. of Respondents

NUMBER

250
Yes 237
200

150
237 NUMBER
100

50 63
No 63
0
Yes No
 Que. 6: - Which facility attracts you most?

PARTICULARS No. of
responde No. of respondents
nts
200 182
COVERAGE 182
180
160
140
CALL CHARGES 63
120
100 No. of respondents
ROAMING 5 80 63
CHARGES 60 44
40
G.P.R.S. 44 20 5 6
0
COVERAGE CALL ROAMING G.P.R.S. OTHERS
OTHERS 6 CHARGES CHARGES
Que. 7: - Which advertisement media puts more impact
on your buying decision?
PARTICULARS NO. OF
RESPONDEN NO. OF RESPONDENTS
TS
T.V. 92
100
80
MAGAZINES 7 60
NO. OF RESPONDENTS
40
NEWSPAPERS 65 20
0
INTERNET 88
T.V.

ERS
ET
ERN
OTH
ES

S
PER
AZIN

INT
OTHERS 48
SPA
MAG

NEW
 Que. 9: - How much is your monthly expenses on
mobile phones?

PARTICULARS NO. OF
RESPOND NO. OF RESPONDENTS
ENTS

88
180
Less than 150
160
140
150-350 157 120
100
NO. OF RESPONDENTS
80
350-500 34 60
40
20
Above 500 21
0
Less than 150 150-350 350-500 Above 500
 Que. 10: - Would you like to change your current
service provider in future?

PARTICULARS No. OF
RESPONDEN No. OF RESPONDENTS
TS

250 233

Yes 67
200

150
No. OF RESPONDENTS
100
67
No 233
50

0
Yes No
 FINDING
Few years back mobile connections were not common among the
students. But with the mobile revolution now we can find almost
every student with mobile phone.
Most of the students prefer prepaid connections than postpaid
connections.
Most preferred cellular company amongst the students is airtel
and the least preferred company is reliance.
Maximum number of respondents were attracted towards the
coverage facility and the least like the roaming services.
T.V. and internet are the best media advertisements that put more
impact on the students buying decisions
The monthly expense of maximum students was ranging from
150-300.
Maximum number of students are loyal to there particular service
providers and they were using there connections since 2 years.
Thank You !