Recruitment : A Process of Brand Building

conducted by Rapport Communications

Case Study:

Wibhu Technologies,Pune

Case Study:

Wibhu Technologies, Pune

Wibhu is a technology start-up in wireless and network security space. The company was started in the year 2002, by experts with a vast experience in the Bay Area.

THE BRIEF
Wibhu had just obtained a VC Funding from the US and planned to expand its scope in a big way. This meant being known in the Indian

IT scenario as leader in the area of Network security and attracting the best Indian talent to join Wibhu. After VC funding, the objective now was to create a global foot print for Wibhu offering.

THE BRIEF

This needed to be achieved by releasing recruitment advertisements in mainline dailies

in focus areas, with a dual purpose of recruiting the right people as also creating a brand image for Wibhu.

ROLE OF RAPPORT
Rapport Communications was roped in to handle the entire recruitment process as a brand-building project through:

Conceptualise, Design and Release of Ad in prominent appointment dailies Response Scrutiny Logistics Support for conducting interviews at Bangalore & Pune

MEDIA MIX
Media : 1. Appointment Ad in The Ascent, The Times of India,
Bangalore & Pune

2. Naukri.com
Message: `Destination Wibhu a place to be if you are a wireless / networking /

security expert.
Size: page color Position: Back page

THE AD

RESPONSE SCRUTINY
The press ad, which was an invitation for walks-in as well scheduled interviews, generated over 1000 relevant resumes which were classified into ratings based on criteria like experience, place of employment, projects handled and educational qualifications.

THE INTERVIEW PROCESS

at Bangalore

Objectives

Establish Wibhu as a technology leader Make the experience a memorable one for those selected as well as those candidates who were not suitable.

THE INTERVIEW PROCESS

at Bangalore

The first round of interviews were conducted at Bangalore at a well known 3 star hotel Candidates were sent interview intimations 4 days in advance Scheduled interviews and walks-in were conducted separately at the same venue simultaneously.

THE INTERVIEW PROCESS

at Bangalore

The candidates were received by trainee management students and seated according to their areas of expertise A presentation on Wibhu Technologies was being played continuously on a monitor.
The candidates were given a docket about

Wibhu the background, philosophy, culture, operating platforms, etc

THE INTERVIEW PROCESS

at Bangalore

Separate interview panels were made for every position comprising of experts from that area.

After the preliminary rounds, candidates were short listed and immediately called for a second round of interviews.

At the end of the exercise at Bangalore offer letters were given to eight candidates.

THE INTERVIEW PROCESS

at Pune

A similar exercise was conducted at Pune as well, wherein relevant candidates were scheduled for interviews.