TRUTH. SIMPLICITY. SCALE.

INCREMENTAL IMPROVEMENT ONLY WORKS SO FAR

YOU MUST FUNDAMENTALLY CHANGE THE PROCESS

TO ACHIEVE MASSIVE RESULTS

IS INEFFICIENT AND CAN BE FUNDAMENTALLY OVERHAULED

THE PROCESS OF ANALYZING DATA

ACCENTURE: SERVING THE NON-STOP CUSTOMER

ACCENTURES NON-STOP CUSTOMER EXPERIENCE MODEL REDEFINES CUSTOMER INTERACTION
Digital technologies are driving this change Customers no longer enter a channel but are continuously in the channel Transactional, dynamic, experimental UNPREDICTABLE

Analytics are Getting More Complex

Source: Accenture, October 2012

TODAYS ANALYTICS PROCESS (TXNs & CONTEXT - AFTER)

ENTERPRISE APPLICATION DATA

The Data Warehouse stores Does not require access to different real time data. massive amounts of infer context and create enhanced The contextual is NOT defined, and This relationship process works well. data but its not storing data sets. the transactions are NOT established. contextual, transactional data.

Sophisticated data using and amodeling The data is first translated tool like

Financial reporting is stable & predictable. Informatica thento stored in a Data Warehouse. tools areand used create models,
ENHANCED DATA SETS

Mobile
App Database

FINANCE E-Commerce
App Database

Call Center
App Database

MARKETING

DATA
TOOLS (ETL)

DATA
WAREHOUSE

DATA & MODELING

TOOLS

Retail Branch
App Database

OPS

TODAYS ANALYTICS PROCESS (TXNs & CONTEXT - AFTER)

ENTERPRISE APPLICATION DATA

3 2 1

The Marketing team wants to analyze data that flows through the applications, but is not stored Marketing wants to analyze data that is already anywhere . is not stored in captured by the application, but Marketing wants to analyze data that is not the data warehouse. being stored in the enhanced data set, but is being stored in the data warehouse.

ENHANCED DATA SETS

Mobile
App Database

FINANCE E-Commerce
App Database

Call Center
App Database

MARKETING

DATA
TOOLS (ETL)

DATA
WAREHOUSE

DATA & MODELING

TOOLS

Retail Branch
App Database

OPS

WHY IS THE TRADITIONAL ANALYTICS PROCESS FLAWED?

Problem
1
Data not in enhanced data set

Time To Fix
5 Days

Data not in data warehouse

1 3 Months

Data not in application database

3 12 Months

THESE PROJECTS COST SO MUCH TIME & MONEY

WE OFTEN JUST GIVE UP

BECAUSE OF THE WAY APPLICATIONS STORE DATA

THIS PROCESS IS RIPE FOR A FUNDAMENTAL OVERHAUL

REAL-TIME TRANSACTIONAL ANALYTICS - WITH OPTIER

ENTERPRISE APPLICATION DATA

ENHANCED DATA SETS

Mobile
App Database

FINANCE E-Commerce
App Database

Call Center
App Database

MARKETING

DATA
TOOLS (ETL)

DATA
WAREHOUSE

DATA & MODELING

TOOLS

Retail Branch
App Database

OPS

OPTIERS PATENTED TECHNOLOGY COLLECTS DATA WHILE TRANSACTIONS RUN, WITHOUT CHANGING APPLICATIONS

The end-user initiates a transaction, such as checking their bank balance. Each transaction is uniquely tagged so useful
User Transaction

transactional data can be collected as it flows through your architecture.

Active Context Tracking

Web Server

Authentication

OpTier Each piece of data put step into context to deliver useful Data is collected at is each of the transaction. This
Application Server 3rd Party Web Services real-time analytics. This unique powerful concept Real-time business granular approach enables us toand pinpoint and resolve

is at the heart of OpTiers technology. problems quickly and predict potential dataset problems. transactional

Message Bus, ESB

Data is collected at each step of the transaction.

Middleware Server

Mainframe

Data Base

CASSANDRA
DATABASE

WE DO THIS MILLIONS OF TIMES A DAY FOR THE WORLDS BIGGEST COMPANIES

REAL-TIME TRANSACTIONAL ANALYTICS - WITH OPTIER

ENTERPRISE APPLICATION DATA

3 2 1

Marketing wants to analyze data notwants saved by applications. Marketing wants to analyze data thatthats applications Marketing to analyze data not
process not enhanced saved in Cassandra. being storedbut in the data set but is in the data warehouse. OpTier has created a code-free drag and drop 1. Capture Transactions & Create contextual data in nearENHANCED DATA SETS

Mobile
App Database

tool that empowers Business Analysts to Actively real time using proven technology. engage in analytics and visualization without 2. Decrease the reliance on ETL tools. time-consuming & expensive IT Projects.
3. Leverage power & economics of Cassandra.

FINANCE E-Commerce
App Database

Call Center
App Database

MARKETING

DATA CASSANDRA
DATABASE TOOLS (ETL)

DATA
WAREHOUSE

OpTier DATA & MODELING

TOOLS

Retail Branch
App Database

OPS

REAL-TIME TRANSACTIONAL ANALYTICS - WITH OPTIER

Problem

Time To Fix

Data not in enhanced data set

____ 5 Days
1 Hour

Data not in data warehouse

______ 1 3 Months
1 - 2 Days

Data not in application database

_______ 3 12 Months
1 - 2 Days

CREATES MASSIVE VALUE

REAL-TIME TRANSACTIONAL ANALYTICS: WHY IS THIS IMPORTANT?

1 Supports routine changes & net-new business requests quickly - without IT involvement.

Deliver complex analytics in days or weeks (not years). Reduces Big-Bang Project risk.

Saves huge amounts of money. Easier to start now and get results sooner.

TRUTH. SIMPLICITY. SCALE.